In his continuation of yesterday’s article, Robbie Richards gives us SIX MORE ways to uncover profitable long tail keywords.
Ranking a website for competitive (head) keywords has been almost impossible for small businesses. It could take months or years to see meaningful movement within the SERPs. But, times are changing in SEO.
With the explosive growth of mobile voice search, Google has shifted towards a more ‘conversational search model’. This has fueled the growth of long tail keywords, which now make up over 70% of all search queries.
You want to expand your reach and share your knowledge, and guest blogging is a great way to do both. But, this process is sometimes easier said than done.
Articles written by beginners and professionals alike go to the same place before publishing — past the editor’s eyes. So learn the secrets of crafting the perfect pitch. We’ve polled the editors at top industry publications you’ve always wanted to work with for the answers! (more…)
Content marketing has been touted as the future of SEO for quite some time, and it appears that most companies are buying in. A recent study shows that 93 percent of B2B marketers have been mixing content marketing into their existing digital marketing strategies. Of that subset, 58 percent have increased their budgets for content creation going into the next year.
What that means for the average marketer is that B2B communities are now being flooded with so much brand-created content that it becomes really difficult to separate the signal from the white noise.
How do you make your content stand out? You need to think like a bartender.
I know it sounds crazy, but hear me out. A good bartender knows his audience, makes what they want in a timely fashion, isn’t afraid to try new things and keeps everyone’s glasses full. You should do the same. So what can we learn about content marketing from the guy behind the bar? Read on. (more…)
At SMX this past year, Matt Cutts made some interesting statements about how page speed affects SERPs. A seemingly innocuous sentence from his interview with Matt McGee ignited a debate that spanned continents:
You don’t get a boost for having a fast site. Sites that are outliers in terms of being slow will rank lower. All other things being equal, a site that’s too slow will rank lower. – Matt Cutts
Since then, a firestorm of articles has surfaced concerning site speed and its impact on Google search results. So what was the result? Most experts seem to agree that the impact site speed has on the SERPs isn’t as simple as previously thought. For example, most concluded that the benefits you get from having a fast site pale in comparison to the negative impact you get from having a slow site.
The patent that I’ll be referring to in this post, along with some additional observations based on my own anecdotal experiences, may shed some new light on these widely held conclusions.
Getting a valid TLS / SSL certificate without spending a penny is very simple. To do it, you just need to visit Startssl.com (for non-commercial use only). If you need a commercial-friendly certificate there is a very cheap solution at Namecheap to get a SHA256 cert for $9.
Before you do this, however, I’ll show you how to install everything you need, because merely obtaining a valid certificate does not make us safer. I also recommend you to use a non-SHA1 certificate cause Chrome is going to kill the support to it soon. In this tutorial, I will focus on one possible configuration for an Apache environment; and I’ll show you what to do with a WordPress website at the application level.
The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable. (more…)
Page titles. Check. Meta description. Check. Keywords. Check. Backlinks. Check.
It is not easy to build a high performing website and get top rankings on all the search engines. Winning the SEO game is not just about enabling the search engines find your pages, but also ranking them at the top of the search results page.
You can optimize your website to improve its performance in the SERPs, but this optimization requires continuous maintenance, testing and monitoring. Below is a list of some quick fixes to use at the start of any new campaign. (more…)
I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would “do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.
I mean, really?
Yeah, I got an email, too. It said that some guy, who I don’t know, won money in some sweepstakes and he wanted to share it with me! How cool is that?
But I never got an extortion email; however, it seems that these emails are circulating around the Web. How could the perpetrators think anyone would just pay them $1,500? Boggles the mind.
Google has been fond of saying there is “…almost nothing a competitor can do to harm your ranking or have your site removed from our index.” Yet, they made a recent change in their response: “Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index.”
So, do you need to worry about negative SEO? (more…)
Content often makes link building easier.
Building links without content is not impossible, but it’s a hell of lot easier to build links when you actually have something useful people want to link to. At Page One Power we call this type of content a linkable asset.
However, creating these linkable assets doesn’t happen by accident. Creating linkable assets takes hard work and no shortage of creativity (similar to building links).
One of the most critical aspects of creating linkable assets is the content ideation process, or in simpler terms, coming up with ideas for the kind of content you will create. Fortunately, there are a variety of methods, techniques and tools available that will help assist your content ideation process. (more…)