Last week we featured posts about the importance of people-oriented content, 30+ tips for local search and an overview of the SEMrush Domain Overview for new users.
Did you miss any of these stories? See what you missed below the jump!
Apple Music, Apple’s brand new streaming music service, has launched worldwide, competing against many of the existing services that have carved a niche in the industry. The service is in tough competition with Spotify, Rdio, Pandora and Amazon Prime Music. Apple Music launched varied features within its ambitious, comprehensive product.
Why Would You Need a New Streaming Service?
Not everyone is a DJ, and sometimes it’s tough to learn about the latest trends – or to know what to search for to find your latest music fix.
Apple has made Apple Music smart enough to tell you what you need to play next! In true Apple form, the company simplifies technology and makes clunky aspects of the tech into its sleeker versions.
Apple Music is doing the same to the streaming music industry by burying search behind multiple ways to search for music recommendations. (more…)
When it comes down to getting your business recognized, you have to establish your presence and put the necessary steps in motion to establish your credibility and future success. The way you establish yourself online is through your SEO strategy. In order to build a successful SEO strategy, you need to focus on one thing: Keywords.
By focusing on certain keywords you would like to rank for organically, you are telling your audience you are knowledgeable in that area. For example, if you were a candy company, you would want to focus on a keyword such as “candy for sale” as opposed to something like “electronics” because that would not be relevant to your business. By focusing on these keywords and building content around them, you will be setting yourself up for success.
Now it might be easy for you to say what you want to focus on. However, before you can make this decision, you must conduct keyword research to ensure that your targeted keywords are in plausible range for your business to be able to rank for. (more…)
Conquesting strategies in Search can be notoriously expensive. Bidding on competitor keywords is almost guaranteed to result in low Quality Scores. If you’re not careful, or have a limited budget you can find yourself breezing through your budget quicker than you can say “conversion.” Fear not, using RLSA (Remarketing Lists for Search Ads) can help you craft cost-effective and efficient conquest campaigns.
When designing your website and creating new content, you want to have as much original and fresh content as you possibly can. During website creation, you can make sure that you have different summaries and descriptions for each page. However, it takes more than just one paragraph to make your pages unique. This is where people get caught with their hands in the cookie jar even if they did not intend to.
What Is Duplicate Content?
Duplicate content refers to pages or content of your site that correspond to other pages or content on your site. This can also be defined as similar content or pages. You generally notice duplicate content with forums, e-commerce sites and printer-only versions of pages. (more…)
YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising… yet.
That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube. But before we dive into the marketing aspect, it’s important to note that there’s one expense that comes up even before the advertising begins: the creation of the video.
Whether you create a DIY video with your own camera and lighting or you invest in a third party to get it done, just make sure it’s something you’re proud of and want customers to see. During the creation, make your video with YouTube in mind.
Ah, Mobilegeddon, the heralder of man—or so the internet warned us. Mobilegeddon landed in April with more of a whimper than a bang. The irrevocable changes weren’t quite to be. To quote the great 10 Things I Hate About You: “I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”
Mobilegeddon whelmed us, by all accounts, and while mobile rankings were rejigged, most sites carried on as normal.
But with so much talk about mobile and the fact that mobile searches have surpassed desktop in more than ten countries, it’s safe to say that Mobilegeddon is only just beginning. An updated algorithm may well be on the cards. Even if it’s not, with so many searches being made on mobile, embracing a mobile strategy is a logical step.
As marketers, there’s a balance we all must find between having a robust inbound marketing strategy and spreading ourselves too thin. As such, it’s imperative that we focus our efforts wisely. You may have heard of Quora, but perhaps you wrote it off as just another platform you’d have to manage in exchange for little return.
Well, I encourage you to reconsider. Quora is a highly underutilized platform that has great potential to support and grow your marketing strategy — making it very worth the time and effort.
What is Quora?
Quora is a social Q&A community. Since being founded in 2010, the platform has seen its user base soar. Today, Quora garners over 1.5 million monthly visitors worldwide. (more…)
Direct in his intentions, Thor’s communication is hardly ever misconstrued in the many Marvel movies and comic books that feature him (or her, as the case may be). Thor’s lightning-fast responses aren’t the only qualities fans could learn from, however, especially those of us involved in digital marketing.
Some of Thor’s habits have actually taught me to be a better digital marketer.
If you use the Position Tracking tool, you have probably asked yourself this question. You input your keywords into your project and when you receive your results, you see a lower than anticipated Visibility %. When most people see this number, they panic and think that their business is in jeopardy. This is not necessarily the case. The number you see represented here is actually based on the parameters set in your project.
When reviewing your Visibility percentage, it is important to note this is strictly based on the keywords you entered in your project along with the ranking you have for those keywords. This does not look at your website as a whole. Instead, this looks at strictly the keywords you have entered in your Position Tracking project. (more…)