Visit the SEMrush blog for digital marketing articles, how-tos and expert insights into SEO, PPC, social media, keyword research and online marketing. Our blog appeals to readers who are seasoned experts in Search Engine Marketing and those who are making their first deep dive into competitive data analysis. Join our community today!

Best of the SEMrush Blog for July 2015

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Best of the SEMrush Blog for July 2015

 

The SEMrush team has been busy this July. Our product owners have released not one, but TWO new tools for SEMrush. Be sure to check out our brand spankin’ new Video Advertising and Social Media tools while they’re still available to users at all subscription levels!

Best of SEMrush Blog - July

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App Week Roundup

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App Week Roundup

Thanks for joining us for App Week on the SEMrush Blog!

App Week

Did you miss it? Check out our themed content below the jump. (more…)

Food for Thought Friday: Panda 4.2 Rolling Out Globally, Windows 10 & New Google Feature

Food for Thought Friday

This week we’re highlighting articles on the Panda 4.2 refresh (rolling out slowly and globally), the launch of Windows 10 and Google’s new search feature — cool or creepy?

Miss these stories? Read more after the jump. (more…)

I’m in Love with a Tool: SEMrush Changelog, Health and More, 07/31/2015

Im In Love with a Tool

Changelog

This week, we take a quick dive into a couple of enhancements in our Projects Section. First, within Site Audit, we’ve added a new warning check — “Homepage Does Not Use HTTPS.” As you know, security has become quite the ranking factor in Google and this check will alert you if, in fact, we do not find HTTPS on your homepage.

Next, we look at the new SMM (Social Media Monitoring) tool. Since its launch a few weeks ago, we’ve already seen huge improvements and additions. This includes the Activity Report, which we deployed this week. You can now drill down or show all activity for any or all profiles in the campaign, as well as sort them by metrics such as the amount of activity or a specific activity like shares, comments or likes.

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Common UX Mistakes That Will Kill Your SEO Efforts

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Common UX Mistakes That Will Kill Your SEO Efforts

 

Stakeholders and clients in some cases misconstrue the process of outlining or improving a website. They may not realize that backend improvements and UX (user experience) outlines are essential controls to web plan; they expect you, the web designer, to be omniscient.

In light of this, when you are relatively new to UX planning, you will unquestionably make a few errors. No one is perfect and some ventures are simply staggeringly complex. To help re-affirm the basics, we’ve highlighted some of the most common errors that we see in UX and a few tips to help you avoid these mistakes.

UX Mistakes

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Categories: SEO
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Your Twitter Chat GIF Guide

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Your Twitter Chat GIF Guide

You could say I have a bit of a reputation for using GIFs in Twitter chats.

It all started with Tumblr. My competency with reaction GIFs is a result of my time spent on that site. On Tumblr, users post reaction gifs with their reblogs (a way you share or repost on Tumblr, retaining the original source, occasionally known as ‘rebagel’). Since Tumblr was GIF-friendly long before Twitter and Facebook, it became a haven for fantastic GIFs.

Now it’s pretty fun to do in Twitter chats. It results increased engagement for me, particularly in favorites and adds. Many times, the resulting engagement is from new contacts.

Also, GIFs are super fun to find and use.

Boom gif

How do you master the art of Twitter chat GIF-using? Read on and check out my examples from #cochat!

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Crowdsourcing 101: Propel Your Content Marketing Strategy Forward

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Crowdsourcing 101: Propel Your Content Marketing Strategy Forward

Once you have developed content that your brand can be proud of, the next logical step is promoting it and doing what you can to drive your business even further with a killer marketing strategy. If you’ve already started some of the popular marketing strategies are now asking what’s next, you may want to consider crowdsourcing and how it can play an essential role in moving your content marketing in a good direction.

In case you are not already aware, crowdsourcing is the process of obtaining much-needed services, ideas, and/or content by asking for contributions from a large pool of people.

Crowdsourcing 101

 

This usually comes from an online community rather than from traditional employees or suppliers you might generally solicit from your industry, so it’s a creative way to step out of your comfort zone and work closer with your community. (more…)

Google’s Top 100 Most Expensive Keywords for 2015 [Infographic]

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Google’s Top 100 Most Expensive Keywords for 2015 [Infographic]

SEMrush is happy to have collaborated with the fine folks over at WebpageFX on this list of the most expensive keywords for 2015.

Some really interesting points! (more…)

Download this infographic.

Embed Our Infographic On Your Site!

Social Road Trip and The Power of Building an Online Community 

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Social Road Trip and The Power of Building an Online Community 

It started as a joke: a smart off-the-cuff comment in a weekly Twitter chat between myself, a female in her mid twenties, and two men I have never met offline.

“I have so much fun in these chats! It’s like I know you already!” I tweeted to one of the guys. “Wouldn’t it be fun if we rented a camper van and road tripped across the United States visiting all of our social media connections?” he tweeted back.

Social Road Trip

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Why Business Blogs Don’t Covert

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Why Business Blogs Don’t Covert

As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting.

Business Blog Conversion

Of course, I believe them. Not every business blog is successful. When a business blog isn’t successful, though – when it fails to convert readers into paying customers – there’s always a reason for it. (more…)

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ICYMI: People-Oriented Content, Local Search Tips & SEMrush Domain Overview

Last week we featured posts about the importance of people-oriented content, 30+ tips for local search and an overview of the SEMrush Domain Overview for new users.

Did you miss any of these stories? See what you missed below the jump!
ICYMI (more…)

Apple Launches Streaming Music Service: Will Users Pay?

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Apple Launches Streaming Music Service: Will Users Pay?

Apple Music, Apple’s brand new streaming music service, has launched worldwide, competing against many of the existing services that have carved a niche in the industry. The service is in tough competition with Spotify, Rdio, Pandora and Amazon Prime Music. Apple Music launched varied features within its ambitious, comprehensive product.

Apple

Why Would You Need a New Streaming Service?

Not everyone is a DJ, and sometimes it’s tough to learn about the latest trends – or to know what to search for to find your latest music fix.

Apple has made Apple Music smart enough to tell you what you need to play next! In true Apple form, the company simplifies technology and makes clunky aspects of the tech into its sleeker versions.

Apple Music is doing the same to the streaming music industry by burying search behind multiple ways to search for music recommendations. (more…)

How to Find Keywords in SEMrush

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How to Find Keywords in SEMrush

Untitled

When it comes down to getting your business recognized, you have to establish your presence and put the necessary steps in motion to establish your credibility and future success. The way you establish yourself online is through your SEO strategy. In order to build a successful SEO strategy, you need to focus on one thing: Keywords.

By focusing on certain keywords you would like to rank for organically, you are telling your audience you are knowledgeable in that area. For example, if you were a candy company, you would want to focus on a keyword such as “candy for sale” as opposed to something like “electronics” because that would not be relevant to your business. By focusing on these keywords and building content around them, you will be setting yourself up for success.

Now it might be easy for you to say what you want to focus on. However, before you can make this decision, you must conduct keyword research to ensure that your targeted keywords are in plausible range for your business to be able to rank for. (more…)

Why RLSA is the Key to Efficient Conquesting

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Why RLSA is the Key to Efficient Conquesting

 

Conquesting strategies in Search can be notoriously expensive. Bidding on competitor keywords is almost guaranteed to result in low Quality Scores. If you’re not careful, or have a limited budget you can find yourself breezing through your budget quicker than you can say “conversion.” Fear not, using RLSA (Remarketing Lists for Search Ads) can help you craft cost-effective and efficient conquest campaigns.

RSLA

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Categories: PPC, SEO
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Why Do I Show Up For Duplicate Content?

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Why Do I Show Up For Duplicate Content?

Story of the

hunger-413685_1920When designing your website and creating new content, you want to have as much original and fresh content as you possibly can. During website creation, you can make sure that you have different summaries and descriptions for each page. However, it takes more than just one paragraph to make your pages unique. This is where people get caught with their hands in the cookie jar even if they did not intend to.

What Is Duplicate Content?

Duplicate content refers to pages or content of your site that correspond to other pages or content on your site. This can also be defined as similar content or pages. You generally notice duplicate content with forums, e-commerce sites and printer-only versions of pages. (more…)

YouTube: The Hidden Secret to Getting Low Cost Leads

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YouTube: The Hidden Secret to Getting Low Cost Leads

YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising… yet.

That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube. But before we dive into the marketing aspect, it’s important to note that there’s one expense that comes up even before the advertising begins: the creation of the video.

Youtube Leads

Whether you create a DIY video with your own camera and lighting or you invest in a third party to get it done, just make sure it’s something you’re proud of and want customers to see. During the creation, make your video with YouTube in mind.

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How to Create a Brilliant, Mobile-Friendly Digital Strategy

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How to Create a Brilliant, Mobile-Friendly Digital Strategy

Ah, Mobilegeddon, the heralder of man—or so the internet warned us. Mobilegeddon landed in April with more of a whimper than a bang. The irrevocable changes weren’t quite to be. To quote the great 10 Things I Hate About You: “I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”

Mobilegeddon whelmed us, by all accounts, and while mobile rankings were rejigged, most sites carried on as normal.

But with so much talk about mobile and the fact that mobile searches have surpassed desktop in more than ten countries, it’s safe to say that Mobilegeddon is only just beginning. An updated algorithm may well be on the cards. Even if it’s not, with so many searches being made on mobile, embracing a mobile strategy is a logical step.

Mobile Friendly Strategy

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10 Reasons Why Marketers Should Use Quora

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10 Reasons Why Marketers Should Use Quora

As marketers, there’s a balance we all must find between having a robust inbound marketing strategy and spreading ourselves too thin. As such, it’s imperative that we focus our efforts wisely. You may have heard of Quora, but perhaps you wrote it off as just another platform you’d have to manage in exchange for little return.

Well, I encourage you to reconsider. Quora is a highly underutilized platform that has great potential to support and grow your marketing strategy — making it very worth the time and effort.

10 Reasons Marketers Should Be Using Quora

What is Quora?

Quora is a social Q&A community. Since being founded in 2010, the platform has seen its user base soar. Today, Quora garners over 1.5 million monthly visitors worldwide. (more…)

6 Digital Marketing Lessons From Thor, My Favorite Superhero

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6 Digital Marketing Lessons From Thor, My Favorite Superhero

Direct in his intentions, Thor’s communication is hardly ever misconstrued in the many Marvel movies and comic books that feature him (or her, as the case may be). Thor’s lightning-fast responses aren’t the only qualities fans could learn from, however, especially those of us involved in digital marketing.

Some of Thor’s habits have actually taught me to be a better digital marketer.

Digital Marketing Thor

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Am I Invisible? (Debunking Visibility Trend and Data in Position Tracking)

Am I Invisible- (Debunking Visibility

invisible-13955If you use the Position Tracking tool, you have probably asked yourself this question. You input your keywords into your project and when you receive your results, you see a lower than anticipated Visibility %. When most people see this number, they panic and think that their business is in jeopardy. This is not necessarily the case. The number you see represented here is actually based on the parameters set in your project.

When reviewing your Visibility percentage, it is important to note this is strictly based on the keywords you entered in your project along with the ranking you have for those keywords. This does not look at your website as a whole. Instead, this looks at strictly the keywords you have entered in your Position Tracking project. (more…)

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