What makes a blog post memorable? What makes it effective? There are intangibles with blogging, such as what your readers want to read, how shareable your content is, and the entertainment and informational value of a post.
That said, I do believe there are several ways to ramp up the click potential of every post by following a few guidelines or, as the headline says, mixing together a few proven ingredients.
Finding the right mix of ingredients can make or break your blog post
Over the last few years, the updates and commentary from the search engines indicate an increasing reliance on user experience (UX) for ranking. Why else would a heretic in both the UX and SEO fields be on the “Periodic Table of SEO” panel at SMX Advanced 2014?
While UX might seem like just another abstract ingredient in the chiffon pie of Web design, it does have a strong theoretical and data-driven foundation. That’s what I want to focus on in my next few posts, starting with this one about mental models and how they relate to SEO.
So, you think you can write good SEO content?
Much like the performers on “So You Think You Can Dance,” writers need to have a routine planned out before they begin. If you often find yourself staring blankly at your computer, hampered by a major case of writer’s block, then this post is for you. Learn from the best and most experienced SEO bloggers and writers SEMrush has to offer. Get to know their writing secrets, how they measure their efforts, and read their advice on how to avoid content strategy mistakes.
Our Panel of SEO Experts:
So you think you can write? Experts offer advice. (more…)
- Larry Kim
- Takeshi Young
- Demian Farnworth
- Ian Cleary
- David Amerland
- Adam Connell
Content marketing is tough.
When you’re expected to churn out fresh, engaging, informative and powerful content every day, you’ll come up against some times where it’s just not coming. You have zero ideas. You have no content pipeline. You are completely empty.
What do you do when you’re supposed to be doing content marketing, but lack the content to do it? (more…)
Google is the authority when it comes to search rankings. Like most everyone else, chances are your digital marketing team goes into panic mode and works a little bit harder every time the search engine giant changes or updates its algorithm.
All of this begs the question, though: Are there other ways to generate traffic and boost a website’s online presence without relying heavily on Google? (more…)
Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Google focused on calculating the PageRank of websites, and Yandex’s ranking algorithm took into account the distance between words and the relevance of documents to a searcher’s query.
Both search engines have since evolved to be fairly similar in how they determine rankings, but Yandex remains the market leader in Russia with 62 percent of the Russian search market, while Google only has 27 percent. Except for Russia, South Korea and Japan, Google is the market leader in every country in the world.
Read on to learn more about Yandex’s reach, and its advantages over Google. (more…)
Can you imagine a car without a steering wheel or a stereo without speakers?
That’s what many parallax and infinite scrolling websites are like when they are designed without Search Engine Optimization (SEO) in mind. They are incomplete.
That’s why I’ve developed this little guide for integrating your SEO to your parallax or infinite scroll one-page site. You can skip the painful learning curve, avoid the trial and error, and hopefully skip over all the frustrating challenges.
But before we start, let’s clear up some technical terms so we’re all on the same page. (more…)
Ego bait is content that promotes or features industry influencers on your site. The goal is to then encourage these influencers to link to the post or share it with their network to give your blog greater visibility in your niche and get more eyes on your brand.
It’s a classic “win-win” scenario; the influencer is featured on a prominent site and gets exposure to a different audience. The site, in turn, gets great content and the benefit of (hopefully) being promoted to a new audience as well.
While the name can have some negative connotations — you’re essentially “stroking their ego” to get a link or share from them — the main crux of ego bait is networking. You’re reaching out to experts in your field and making connections, and all parties involved mutually benefit. For this reason, I think a much more suitable name for this tactic is “content networking.” (Which is how I pitch it to clients, incidentally.)
There are a lot of different ways to use your content to network, of course, but here are the five best methods I use on a regular basis. Each of these types of ego bait posts is capable of getting you a ton of backlinks, social shares, traffic and brand visibility, which will hopefully lead to more conversions, sales or leads for your site. (more…)