Your Viral Marketing is All Wet

, August 29, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

With the runaway success of the #IceBucketChallenge, many companies are scrambling to apply the principles learned from the viral sensation to their own marketing campaigns.

Many marketers will tell you that they are working on viral campaigns. Some media empires are built on them (Mashable, BuzzFeed, Upworthy). But mob mentality and hysteria are as fickle as human nature. The scale of success cannot be accurately predicted.

 

By their own admission, the ALS Association did not originate the idea (that was Pete Frates, according to research by Facebook and others). ALSA.org was surprised by the campaign’s growth. The Ice Bucket Challenge was not an officially sanctioned marketing tactic by the fundraising charity. It’s believed to originate from a single challenge by a former collegiate athlete who suffers from the disease. But the ALS Association has since been more than happy to reap the rewards in both donations and awareness!

So, what’s left, once the virality has run its course? Sure, there is the matter of how to spend and invest the $25M or more that was generated. But, how can an organization benefit in a long-term, more sustainable way, from all of that (over)exposure?

How can planning ignite the viral growth? Better still, what can be done to extend the long-term benefit of the campaign? Can overthinking a phenomenon like this squelch the results? How do you extend the hip and shoulder to extend the effectiveness of a viral marketing campaign? How do you manage one while it’s in full stride? And finally, how do you wind it down when it runs its course? How can you hope to reignite a similar level of excitement?

Michael Stricker, SEMrush’s Director of Marketing, shares his thoughts on how to manage a viral marketing campaign effectively throughout the rollercoaster ride.

(more…)

5 AdWords Optimization Techniques You Are Not Using

, August 29, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

adwords-optimization
 

This article will help you optimize any account from an angle most marketers don’t look at. If you’re using any of these account optimization techniques, you’re definitely on the right path!

Keep reading to find out about the five techniques in question. (more…)

5 Ways to Protect Yourself from Negative SEO

, August 28, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would “do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.

negative SEO.pngI mean, really?

Yeah, I got an email, too. It said that some guy, who I don’t know, won money in some sweepstakes and he wanted to share it with me! How cool is that?

Uh huh.

But I never got an extortion email; however, it seems that these emails are circulating around the Web. How could the perpetrators think anyone would just pay them $1,500? Boggles the mind.

Google has been fond of saying there is “…almost nothing a competitor can do to harm your ranking or have your site removed from our index.” Yet, they made a recent change in their response: “Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index.”

So, do you need to worry about negative SEO? (more…)

Webinar: Improve Your Keyword Intelligence with SEMrush

, August 27, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Join Senior Account Manager Ralph Zuzolo for a free webinar this Friday!

Learn how you can improve your keyword intelligence using SEMrush. (more…)

How to Find Twitter Influencers that Will Share Your Content

, August 27, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

With content creation, one of the toughest parts of it is the actual promotion of it. Sure, you can post it on various social channels and hope you are reaching the right audience that will want to share it. In fact, LinkedIn Groups are a great channel to utilize content for lead generation.

The trouble with most social networks is the difficulty of finding true influencers. Twitter is no exception.

There are many social tools that help you understand the social influence of a person. Typically, these tools look at audience size (reach), Klout scores, and other social activity. However, few of them if any allow for easy insight into what content they are sharing that relates to your business on a scalable level.

For example, how do you find the most active social media influencers on Twitter that will share your content?

(more…)

SEMrush Webinar: Intro to the Software

, August 26, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Join us for two, free introductory-to-the-software webinars this week. (more…)

SEMrush Pro Q&A with Joe Griffin and Jay Swansson

, August 26, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Hello, SEMrush blog readers, welcome to our latest SEMrush Pro Q&A!

Elena Terenteva, SEMrush’s Senior Director of Content Marketing, sits down with industry giants Joe Griffin and Jay Swansson, co-CEOs and co-founders of ClearVoice, an innovative new content marketing tool, and iAcquire, a respected digital agency specializing in content marketing, inbound marketing, social media and SEO to ask them their thoughts on digital marketing trends for the coming year,  the future of content marketing, Google authorship changes and the evolution of  iAcquire as a leading agency.

(more…)

Promote your Brand Using Social Media Influencers

, August 25, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Although we’re a small agency, Prototype Creative works with some extremely large companies and brands that require a lot of management. Because of this, we often find ourselves having to work much smarter and leaner than our competitors in order to ensure that we continue to deliver a high level of service to our clients while not missing out on new opportunities.

One of my all-time favorite approaches deals with how we utilize social media on behalf of our clients.

So how did such a small agency turn one client from a bedroom-seller to a supermarket favorite with a Facebook community of over 28,000 fans? What did we do to achieve such a high level of engagement? Read on to find out!

(more…)

3 Steps to Growing your Website Traffic from Scratch

, August 25, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

On average, there are apparently 571 new websites created every minute.

You know what’s funny? The chances of one of those websites being successful or highly trafficked are extremely slim. If only one of those sites become popular, that’s a 0.1% success rate – and the reality is even slimmer than that! Website traffic can be very hard to come by.

Why do these 570(+) of 571 websites fail? 

(more…)

Pay-Per-Click (PPC) Advertising Tips for Local Businesses

, August 22, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

PPCDespite the dominance of web ads for national brands, it’s clear that consumers are still looking for local businesses when they’re surfing the web. In fact, pay-per-click, or PPC ads with a location in the heading typically perform better than those that don’t, and this data tells us that consumers find value in working with a local company.

Local businesses also have a distinct advantage when it comes to PPC advertising. They’re in tune with the local needs and buzzwords that will generate interest among their local customers.

(more…)

1 2 3 64

How Testing can Turbocharge Your Social Media Marketing

, July 30, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

In the past three years, we have seen the rise and rise of conversion rate optimization. Popular blogs such as Unbounce and Conversion XL explain every nuance of how testing various elements on websites and landing pages help improve CTRs, page views and conversions. Tools like Optimizely or Visual Website Optimizer have helped make A/B tests, multivariate tests and usability tests become part of a digital marketer’s everyday life.

Similarly, email marketing has improved at every step to increase ROI and conversions. Thanks to email marketing software like GetResponse, you can now test everything from subject lines, day and time of sending, button placements, forms and entire email layouts to landing pages that your emails lead to.

Unfortunately, this exacting level of science that has been applied to improving the efficiency of website design or email marketing does not seem to be applied to social media marketing. Just because we all have personal social media accounts that we eat, live and breathe, we simply tend to believe we know all there is to creating winning social media posts.

As a result, the numbers speak for themselves. In comparison to search, PPC or email marketing, social media marketing has the lowest ROI. What can we do? (more…)

5 Ingredients for Writing Better Blog Posts

, July 30, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

What makes a blog post memorable? What makes it effective? There are intangibles with blogging, such as what your readers want to read, how shareable your content is, and the entertainment and informational value of a post.

That said, I do believe there are several ways to ramp up the click potential of every post by following a few guidelines or, as the headline says, mixing together a few proven ingredients.

Mixing ingredients

Finding the right mix of ingredients can make or break your blog post

(more…)

Mental Models and SEO: It Is What I Think It Should Be

, July 31, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Mental ModelsOver the last few years, the updates and commentary from the search engines indicate an increasing reliance on user experience (UX) for ranking. Why else would a heretic in both the UX and SEO fields be on the “Periodic Table of SEO” panel at SMX Advanced 2014?

While UX might seem like just another abstract ingredient in the chiffon pie of Web design, it does have a strong theoretical and data-driven foundation. That’s what I want to focus on in my next few posts, starting with this one about mental models and how they relate to SEO.

(more…)

So You Think You Can Write? Advice from Our SEO Experts

, July 31, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

So, you think you can write good SEO content?

Much like the performers on “So You Think You Can Dance,” writers need to have a routine planned out before they begin. If you often find yourself staring blankly at your computer, hampered by a major case of writer’s block, then this post is for you. Learn from the best and most experienced SEO bloggers and writers SEMrush has to offer. Get to know their writing secrets, how they measure their efforts, and read their advice on how to avoid content strategy mistakes.

Our Panel of SEO Experts:

  • Larry Kim
  • Takeshi Young
  • Demian Farnworth
  • Ian Cleary
  • David Amerland
  • Adam Connell

 

So you think you can write? Experts offer advice.
(more…)

One Killer Content Marketing Trick: Use Old Content in a New Way

, August 1, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Content marketing is tough.

When you’re expected to churn out fresh, engaging, informative and powerful content every day, you’ll come up against some times where it’s just not coming. You have zero ideas. You have no content pipeline. You are completely empty.

What do you do when you’re supposed to be doing content marketing, but lack the content to do it? (more…)

10 Surefire Ways to Generate Traffic Without Google

, August 5, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

traffic-without-googleGoogle is the authority when it comes to search rankings. Like most everyone else, chances are your digital marketing team goes into panic mode and works a little bit harder every time the search engine giant changes or updates its algorithm.

All of this begs the question, though: Are there other ways to generate traffic and boost a website’s online presence without relying heavily on Google?  (more…)

5 Advantages to Yandex over Google in Russia

, August 6, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

YandexBefore Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Google focused on calculating the PageRank of websites, and Yandex’s ranking algorithm took into account the distance between words and the relevance of documents to a searcher’s query.

Both search engines have since evolved to be fairly similar in how they determine rankings, but Yandex remains the market leader in Russia with 62 percent of the Russian search market, while Google only has 27 percent. Except for Russia, South Korea and Japan, Google is the market leader in every country in the world.

Read on to learn more about Yandex’s reach, and its advantages over Google. (more…)

Are Parallax and Infinite Scrolling Hurting Your SEO?

, August 6, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Integrating SEO in Parallax and Infinite Scroll WebsiteCan you imagine a car without a steering wheel or a stereo without speakers?

That’s what many parallax and infinite scrolling websites are like when they are designed without Search Engine Optimization (SEO) in mind. They are incomplete.

That’s why I’ve developed this little guide for integrating your SEO to your parallax or infinite scroll one-page site. You can skip the painful learning curve, avoid the trial and error, and hopefully skip over all the frustrating challenges.

But before we start, let’s clear up some technical terms so we’re all on the same page. (more…)

Content Networking: 5 Types of Ego Bait Posts

, August 7, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

ego-bait
 

Ego bait is content that promotes or features industry influencers on your site. The goal is to then encourage these influencers to link to the post or share it with their network to give your blog greater visibility in your niche and get more eyes on your brand.

It’s a classic “win-win” scenario; the influencer is featured on a prominent site and gets exposure to a different audience. The site, in turn, gets great content and the benefit of (hopefully) being promoted to a new audience as well.

While the name can have some negative connotations — you’re essentially “stroking their ego” to get a link or share from them — the main crux of ego bait is networking. You’re reaching out to experts in your field and making connections, and all parties involved mutually benefit. For this reason, I think a much more suitable name for this tactic is “content networking.” (Which is how I pitch it to clients, incidentally.)

There are a lot of different ways to use your content to network, of course, but here are the five best methods I use on a regular basis. Each of these types of ego bait posts is capable of getting you a ton of backlinks, social shares, traffic and brand visibility, which will hopefully lead to more conversions, sales or leads for your site. (more…)

Find Out What Your Readers Want Before You Write

, August 7, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

One of the most difficult parts of content marketing is constantly coming up with topics that resonate with your audience.

There’s little doubt that it’s extremely difficult, yet some people seem to be able to consistently produce amazing content that is always helpful just when you need it.

How do they do this? (more…)

1 2 3 5