Calculated Content Promotion: 5 Ways to Earn Links

, July 29, 2014
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At the end of the day, most business decisions are driven by the desire to make money. That’s no different when it comes to content marketing.

There’s really no end to the amount of statistics that highlight just how necessary content marketing is to business success. For starters, websites that have blogs have 434 percent more indexed pages and 97 percent more indexed links compared to their blogless counterparts. What’s more, B2B companies that have blogs generate 67 percent more leads per month than non-blogging companies.

Businesses that move forward with content marketing strategies wish to build meaningful relationships with their customers, providing them with content that adds value. But that relationship, businesses hope, will ultimately be financially lucrative to them.

Brands might very well create the best content. But if that content is not drawing eyeballs, what’s the point?

It’s no secret that crafting content marketing strategies with SEO optimization in mind is important to ranking higher, and thus getting more readers to your content. But it’s only half the battle. Google also cares about how many other people are linking to your content and encouraging other people to read it.

Let’s take a look at some examples of how you can earn links. (more…)

Webinar: Back-to-School Trends with SEMrush

, July 29, 2014
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Did you miss last week’s webinar on uncovering back-to-school trends with our tools? Well, you’re in luck!

Join us for three free webinars this week: two intros and another “back-to-school” advanced user one.

(more…)

5 Easy But Awesome Excel Tricks for SEO & PPC Pros

, July 29, 2014
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As the years fly by, there remains one constant while working as a SEO/PPC manager. That constant happens to be the frequency of Microsoft Excel use by SEOs and the importance of being proficient with functions or formulas that can help you save time. There’s really no way around it; if you work as a campaign manager or project manager for a SEO/PPC management company you are going to be using Excel, A LOT!

With that being said, I wanted to share some of my favorite formulas, functions and tips for Excel I have used over the years. I hope to teach readers how to use these tricks and tips to their advantage so they can increase the efficiency of their workflow.  (more…)

Start Writing Like an Authority: Master Article Structure

, July 28, 2014
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write1Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon.

In 2014, we have to work much, MUCH harder to get our clients to rank well in search. Some say that SEO is dead, and if you base your perspective on the idea that we can’t use any of the tricks we were taught back in the day, I’d agree with you. That kind of SEO is dead. Buying links, using keywords all over the page or loading up meta tags with keywords are now not only gone, but if you use tactics like that, you may as well close shop and take the shingle down.

So, should SEOs curl up and die? (more…)

ICYMI: Email Marketing, DIY Link Audit & ClickZ Live Discount

, July 25, 2014
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This past week on the blog, we featured articles on international keyword research, PPC and Google Authorship.

Did you miss any of these stories on the blog? Here’s a quick recap. (more…)

10 Methods to Promote Your Content Like a Boss

, July 25, 2014
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You can promote your content in a thousand different ways. Ads can work, but there are more proactive methods you can use to build buzz, extend your reach and motivate your readers to visit your pages.

Here are my ten favorite methods for doing just that. (more…)

Going Beyond Google Display: 3 Alternatives

, July 24, 2014
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Google Display Alternatives

Google Display Network (Google Display) is the largest online display network in the world, reaching about 90 percent of all internet users.

Despite the ability to place ads that can be reached across millions of sites, there are more than a few advertisers who still look for alternatives to Google Display. Why? Well, Google Display can’t appeal to everyone’s wishes and needs.

Lets take a look at the cons and alternatives to Google Display. (more…)

Speak the Search Engines’ Language with Schema.org

, July 24, 2014
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Major search engine results are not the flat list of ten links that they once were. With the rapid evolution and addition of paid media, semantic search, knowledge graphs, predictive search, etc., search has come a long way toward providing a one-stop shop for all types of users. Google in particular is leading the pack in what Product Management Director Johanna Wright describes as “moving from an information engine to a knowledge engine.”

Through all of these changes and much to the chagrin of SEOs everywhere, the major concern of almost every business owner remains the same: snagging the top search result, or at least a position within the top three. However, in highly competitive markets, verticals dominated by major brands (think Delta or Target), or searches where search engines place higher significance on knowledge resources or aggregate listings, ranking number one isn’t always a possibility or even a necessity.

So, how can websites generate interest without ranking number one? (more…)

Save $500 on the On-Site Price for ClickZ Live

, July 23, 2014
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clickz-live-san-francisco-2014Register for ClickZ Live San Francisco, and take $500 off of the on-site registration prices!

The digital marketing show will be held August 11-14 in San Francisco. The four-day event will feature workshops, speakers and exhibitors, including yours truly, SEMrush.

Get the promo code after the jump. Bonus: Early bird rates have been extended! (more…)

A Manual and Effective Link Audit in 6 Steps

, July 23, 2014
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Ever since the release of the Google Penguin algorithm update, website owners have been on a link auditing rampage. Naturally, this has led to a slew of services and products that will “clean up” your link profile.

Unfortunately, many of these services use automated programs to identify and remove potentially toxic backlinks. The problem with using programs to audit your links is that some good links may be removed and some bad links may slip through the cracks. Those of you who want to make sure your preserve as much link equity as possible while eliminating the truly harmful links can use the following link audit procedure on your website.

Here are six ways you can conduct your own link audit. (more…)

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10 Local Link Building Strategies For Small Business

, June 30, 2014
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For small businesses, SEO — and specifically link building — can seem like an intimidating endeavor.

Link building is hard work.

Google’s Matt Cutts recently reaffirmed the difficulty of viable link building:

“It’s certainly possible to do white hat link building. Usually, it’s called being excellent. Right…take Search Engine Land, you broke off from your old site, you started fresh. And yet, now…Search Engine Land is known as one of the most authoritative places to go on the web. You didn’t cheat, you didn’t take shortcuts — you went right up the middle and you earned it, with sweat. That’s the best way to do white-hat link building in my experience — sweat, plus creativity helps a lot.”

While this quote stresses the need for quality and diligence in link building, it also points out that it is possible to implement successfully. Cutts is talking about link building because links remain at the core of Google’s search algorithm — and link building is still the best way to improve visibility within search. (more…)

10 Ways to (Correctly) SEO Your Content

, July 2, 2014
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Seo Keywords Flat Illustration ConceptEver since Panda 4.0 came out, it’s more important than ever to know what to do when it comes to SEO for your written online content.

SEO is what gets your site noticed; it can also get your site banned from search engines. Content needs to be optimized correctly in order for it to receive the right notice that you want instead of being buried on the search engine results pages.

Keep reading: we’re going to take a look at how exactly you can correctly optimize your online content and get the right kind of attention from Google.


(more…)

Happy Independence Day from SEMrush

, July 4, 2014
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10387644_10100160696639748_5032565079575437961_nOur blog readers in the United States are celebrating Independence Day today. On July 4, the US declared independence from Great Britain in 1776.

As you might know, our US office is located in Trevose. This is just (literally, less than a quarter of a mile) outside of Philadelphia, America’s birthplace.

We hope our readers in the US have a fun-filled day with fireworks and celebrations. Happy 4th!

 
 
 
 
 
 
 

ICYMI: Link Building, PageRank & Matt Cutts

, July 4, 2014
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This past week, we featured articles on local link building, Panda 4.0, PageRank, SEO and Matt Cutts.

Did you miss any of these stories on the blog? Here’s a quick recap. (more…)

How to Survive an Angry Panda Update

, July 3, 2014
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It may not be the fiercest animal in the jungle, but the new Panda just knocked down some very big names. Huge websites that have suffered from massive drops in rankings over the past two months include eBay.com, Ask.com and Examiner.com. Meanwhile, some of those that have seen dramatic improvements have been real surprises as well, such as BuzzFeed.com, MyRecipes.com, YourDictionary.com and Glassdoor.com.

Panda 4.0 was specifically designed to correct ranking hits that many smaller but high-quality content sites endured after earlier Panda updates. After he rolled out Panda 4.0, Google’s Matt Cutts tweeted:

Matt-Cutts-Panda-tweet
 

Just like the oracles from Delphi in ancient Greece, webmasters across the globe have been trying to interpret that cryptic statement into actionable advice for better SEO.

Based on intensive analysis of winners and losers, here are three things you can do for your website right now to defend your rankings against this new Panda’s “softer side.” (more…)

Matt Cutts Taking a Break from Google

, July 3, 2014
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Matt Cutts is taking a time out.

Today, the head of Google’s Webspam team announced on his blog he’s “about to take a few months of leave.”

Matt shared the news on his Twitter account late this afternoon.

 

So, what on Matt’s agenda? (more…)

How to Use Google Analytics to Craft Content

, July 7, 2014
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By now, we all understand that content is the top of the food chain when it comes to ranking results. We need to provide authoritative content that is also engaging and helpful.

Content, no matter how good it is, also needs to be popular. How many likes, +1s and shares you get is HUGE! So, let me ask you: “How relevant is what you’re producing, or are you just sending information out there that’s probably not at all what your audience wants?”

Tough question, eh? (more…)

Start an Advocacy Social Media Program

, July 8, 2014
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With the first-ever Employee Advocacy Summit taking place on September 15 in Atlanta, you could say that it’s a hot topic in the world of online and digital marketing. It just makes sense: while your company spends time reaching out to customers trying to create brand advocates — which should continue to happen, by the way — you have brand advocates right under your nose in the form of your employees.

So, why you should you start an employee advocacy social media program?

(more…)

42% of Marketers are A/B Testing the Wrong Thing

, July 10, 2014
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A lot has been written about conversion optimization in the past few years. The importance of A/B testing and optimizing websites has become clearer and has never been more interesting. As many companies add conversion optimization methods into their routine marketing efforts we see an increase in many tests and a decrease in their analysis.

A recent study by Adobe showed 40 percent of marketers say they see positive results while A/B testing. However, 42 percent of marketers say analyzing the A/B test results is the hardest part of conversion optimization. More and more companies are relying on their test results to evaluate the tactics used, and recommend next best actions. The problem being of course that 42 percent of them aren’t sure they’re analyzing the results correctly or are choosing the right way to react. (more…)

SEMrush Webinar: Actionable Tips & Tricks

, July 14, 2014
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Join us for three, free SEMrush webinars this week!

We have two introductory webcasts, and one advanced user one to teach you “tips & tricks” for SEMrush. (more…)

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