Content marketing has the highest priority in marketing these days. It’s a naturally growing trend, not just a temporary fad that serious marketers can easily neglect.
“86 percent of B2B marketers report that their organizations are using content marketing, and 70 percent of them are creating more content than they did one year ago.” contentmarketinginstitute.com
But as we all know, if there’s profit to be made, there are those who will take advantage of it with shortcuts. While black hat techniques may work to an extent, using them comes with a price —losing not just your search positions, but your reputation. Along with your users’ trust, your reputation is your most valuable asset.
Professional writers are not just individuals with verbal skills; real professionals can enrich your community with new knowledge, change minds and influence readers’ decisions. But more importantly – professionals stay responsible and don’t allow themselves to cross borders beyond which writers’ interests harm readers, editors and other writers.
We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.
Don’t forget to check out the SlideShare presentation – it contains additional information and useful links on the topic.
We are very glad to introduce guest experts of this roundtable who shared their experiences and thoughts on dealing with sharp, ethical questions.
Technology writer, founder and director of markITwrite, digital content agency.
Managing Editor at Website Magazine.
Entrepreneur, Co-Founder and CTO of Copyscape, the web’s leading search engine for textual plagiarism.
President & CEO of KeySplash Creative, Inc., marketing communications company offering copywriting and content writing, published author.
Award-winning author, blogger and social media and media monitoring consultant.
Managing Editor at Search Engine Journal.
Intellectual property (IP) attorney, speaker, and educator, CEO of Innovation to Profits.
Content Strategist at Moz.
Entrepreneur and writer; was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes.