Thanks so much for joining us on the SEMrush Blog for our Halloween theme week. Halloween has been our most popular theme week so far. Thanks to the talented guest bloggers and internal writers who took a look at the spookier side of SEO and digital marketing.
The leaves are falling, the kids are all tired out from trick-or-treating during the weekend in the U.S., and today SEMrush is handing out great content from our blog this month!
Let’s go trick or treating with the Best of the SEMrush Blog for October!
That’s it for the SEMrush Blog for October. Don’t forget to sign up to our RSS feed so you won’t miss another informative post from our great bloggers.
SEMrush is always looking for contributors and collaborators. If you have SEO knowledge you want to share with our community, contact our blog editor, Tara and she’ll be happy to read your pitch.
You never know, you might wind up November’s Best of the Blog email…
See you next month!
With 1.4 million apps in the iOS app store alone, getting your app found and downloaded has never been harder.
Just like how your website should be optimized for easy discovery in search engines (SEO), your app’s page on the app store needs to optimized regularly to keep it driving traffic to your app.
App Store Optimization (ASO) is the process of optimizing your mobile app so it ranks higher in the iOS App Store and Google Play Store, and is therefore easier to discover.
The overall goal is to drive more traffic to your app’s page and get more downloads!
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own brand message and their own story, and they are not able to create anything that they feel is profound and remarkable. Further, many entrepreneurs and businesses do not know how to effectively create, design and distribute visuals and images across their entire digital ecosystem, particularly their social media channels.
It’s very rare that we see a new player in the SEO and Digital Arena that’s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it’s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. I feel we’re missing out on a tremendous opportunity — think of it this way:
Wikidata is born of greatness: Launched on October 30, 2012, this is the first new Wikimedia project in six years. You may have noticed Wiki content dominating the SERPS throughout the past decade; it’s credible, recognized, and a powerful presence online.
It’s had greatness thrust upon it: On December 14, 2014, Google announced the shutdown of Freebase — Wikidata’s strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase’s data over to Wikidata, retiring the product on June 30th. That’s a heck of a lot of eggs in that basket.
Its future is bright: Rich search results are increasingly becoming the norm for Google, and the Knowledge Graph is more powerful than ever. Marshall Simmonds reported at SMX East 2015 that a full 24% of search results now include this visual. Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information.
Blogging is always a challenging task from the perspective of promotion. There are a lot of things to keep in mind: content, search engine optimization, audience engagement and so on. While individual users are rarely concerned about achieving worldwide fame, for enterprises, blogging is a major marketing activity. Find all the blogging secrets shared by Kerry Butters, CEO of @markITwrite, author, tech and social media speaker and blogger.
Last week, we looked at the spooky SEO strategies, Google’s Frightgeist, Periscope and Facebook tips, and content marketing for small business.
Did you miss any of our best content last week? Read about these topics and more below the cut.
Built around the idea that stories not only retell and reimagine important moments but, more importantly, they shape us and reshape the world around us, The Power of Storytelling is a one-of-a-kind conference in Eastern Europe that brings together accomplished storytellers from a multitude of industries.
This year, I had the pleasure of taking part in the story unfolding in Cluj-Napoca, as narrated by five incredibly talented speakers.
Yes. You read that right.
Google will soon leaf through your email and provide what it thinks is the best response.
The company is beefing up its app (Inbox by Gmail) using “deep learning” – an algorithm-based technique or form of an artificial intelligence – that will offer you a few brief reply options.
The point is to reduce excessive manual tapping and save you time while you’re on the go.
It’s that time again, welcome to Food for Thought Friday for November 6, 2015!
This week’s stories: How crappy is your content?; Is Google’s strategy to connect Indonesia to the world-wide web full of hot air?; Is this the end of Google’s Chrome OS as we know it (and do you feel fine)?; and finally, Internet retailer Wayfair.com makes some interesting discoveries about organic search in a great case study from Search Engine Land.
Let’s jump in! (more…)