Visit the SEMrush blog for digital marketing articles, how-tos and expert insights into SEO, PPC, social media, keyword research and online marketing. Our blog appeals to readers who are seasoned experts in Search Engine Marketing and those who are making their first deep dive into competitive data analysis. Join our community today!
Food for Thought Friday: Google Tag Manager, Snapchat & LinkedIn Engagement

Food for Thought Friday

This week we’re highlighting articles on a new guide to Google Tag Manager, a Snapchat update and 10 tips to increase your engagement on LinkedIn.

Miss these stories? Read more after the jump. (more…)

Categories: News
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22 Important Conversion Tips for Your Business Website

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22 Important Conversion Tips for Your Business Website

When it comes to traffic to a business website, quality beats quantity. It is therefore important that you don’t lose focus on targeted web traffic, even as you engage in a search engine optimization (SEO) campaign.

22-conversion-tips

Here are several tips that will help increase the conversion rate of your business’ website. (more…)

I’m in Love with a Tool: SEMrush Changelog, Health and More, 07/02/2015

Im In Love with a Tool

Once again, I’m creating this post on Thursday. But, this time, it’s due to the July 4th holiday that I’m sure everyone is looking forward to.

Please keep in mind that it means our US Support team will be unavailable until next Monday. However, email by Support will be available in the wee hours of the morning if we’re talking about Eastern Standard Time. You can also try reaching out on our social channels like Twitter. You can read more about that below!

Changelog

 

Nothing major this week. It’s a bit of a “calm before the storm” type of situation because we have some big updates coming out very soon. One handy little functionality has been added to our Position Tracking tool that allows you to manage your keywords directly from the Report view by simply selecting the keywords you’d like to group and adding your tags via a menu in the top-left corner of the table. Please check out the short video changelog above to see a demonstration. (more…)

Does Your Google AdWords Campaign Cost-Effectively Convert?

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Does Your Google AdWords Campaign Cost-Effectively Convert?

Are your ads converting like they should?

Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing dollars and develop effective campaigns that drive sales.

google-adwords-convert

Utilize these five strategies to ensure your brand is converting efficiently and putting the proper content in front of the right people. (more…)

Keyword Expansion in AdWords: Enable Revenue Growth

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Keyword Expansion in AdWords: Enable Revenue Growth

Most advertisers will experience growth stagnation on AdWords at some point, and the lack of active keyword expansion is often a key cause of this and here is why:

            The size of your market is equal to the number of keywords (obviously relevant ones) in your account multiplied by the number of impressions on those keywords.

Most companies I speak with have a keyword bank that has been patched together over many years by many employees and/or agencies, who usually are not around any more. This makes it challenging at best to feel in control of it, and even more challenging to know where to start when exploring to build a bigger market through keyword expansion.

Expand Your AdWords Cosmos Webinar

(more…)

Up Your Social Strategy with Periscope

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Up Your Social Strategy with Periscope

There’s a great deal to consider when building a social strategy. New social networks are popping up all the time, so it’s essential that marketers stay in the know.

Well, the next big thing is here.

With service providers expanding 4G networks and wifi available almost everywhere you go, live streaming is where it’s at now. And no app does live streaming better than Periscope.

Up Your Social Strategy with Periscope

The possibilities for marketers are endless; you have the opportunity to define the uses of this new application for your own business purposes. (more…)

Keep Up With Your Content Strategy: 6 Ways to Get Team Buy-In

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Keep Up With Your Content Strategy: 6 Ways to Get Team Buy-In

Content marketing is one of the best ways to build lasting rapport with current and future customers — not to mention that it’s shown to bring in more quality leads than traditional advertising. But even the best content strategy will be useless if your team members can’t carry it out or, even worse, don’t understand it.

Of course, no one in any organization understands all the reasoning and processing that goes into each business decision. But it’s important for every single employee to know the value of content marketing and his or her role in creating content.

A good content marketing strategy brings together different groups and departments to paint a comprehensive picture of the capabilities your business offers, so getting everyone from marketing to finance to HR on board is key. (more…)

SEMrush Domain Overview: How to Expose Your Competitors With One Click

If you have used SEMrush, then you are familiar with what screen you see when searching a domain. But do you really know what it means?

The best way to find any information on a domain would be to enter it into the search bar and then press “Search.” But once you do so, you will immediately be presented with all of the data we have on the particular domain. This may be overwhelming to you at first. This is a vast amount of information to take in all at once. The best way to understand this information is to break it down piece by piece and analyze each section. (To view images, please click to enlarge.)

(more…)

Why You Need People-Oriented Content & 10 Ways To Create It

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Why You Need People-Oriented Content & 10 Ways To Create It

For many of us marketers and business owners, it gets hard to focus time and energy on creating excellent content that converts and sells. Because of this, it’s not uncommon to find content falling flat and converting only a few sales here or there, but no long-term, real engagement.

What’s wrong? How can you fix it?

One of the biggest problems could be a common pitfall: your content has become too old, cold sales copy, and isn’t focused on the person you are trying to reach.

Let’s take a look at how you can avoid this cold sales copy and create hot, user-oriented content that can drive sales and long-term client relationships.

Whoa There: Hold Your Horses on That Cold Sales Copy

Trying to sell your products “cold” is going to make it very difficult for you to make any legitimate sales. Cold sales copy can be in the form of emails, web content, mail fliers and TV ads, and all can be just as annoying to customers. (more…)

Keywords Are NOT Dead: Methods Used To Research Them Are

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Keywords Are NOT Dead: Methods Used To Research Them Are

Join Eric Van Buskirk for his SEMrush webinar on July 8, “Beyond Keyword Research: Deep Data Dives with SEMrush API Modules.” Sign up today!

If you are optimizing a web page for one or two keywords, you missed the news about the Hummingbird algorithm that affected 90% of all web pages. Furthermore, compared to three years ago, Google now ranks far more keywords from one contextually strong page than from many smaller pages versus.

We need to optimize more for well-constructed content than for keywords in isolation. What is GOOD content? And who says it’s good? Your aunt, or next door neighbor, or a professor in Zurich?

For ranking purposes, Google makes these judgments based largely on looking at your related keywords and topics by using semantic learning, aka latent semantic indexing (LSI). So, if you can’t track down the expert professor in Zurich to ask him if your content rocks in a niche field, you’re next best choice is to find sophisticated ways to examine what Google knows about associated topics.

USA RELATED

Enter SEMrush’s API and the free API modules I created for making multiple-variable comparisons. (more…)

Categories: SEO
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E-commerce SEO Tips and Tricks #semrushchat

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E-commerce SEO Tips and Tricks #semrushchat

E-commerce SEO

Hello dear SEMrush Blog readers!

Online shopping today is a fast-growing trend. And as popularity of buying online increases, the e-commerce websites are springing up like weeds. Each of these websites has to force its way through hundreds on competitors to the top of SERPs. That’s why well-implemented search engine optimization is crucial.

In our last Twitter Chat, we discussed SEO tips and advice for e-commerce, and our participants and special guest Nick Eubanks, SEO expert and consultant for online businesses, shared their experiences of working with e-commerce clients and ideas about the most effective techniques and practices. So, let’s start!

(more…)

[Infographic] A Golfer’s Guide to Writing Great Content

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[Infographic] A Golfer’s Guide to Writing Great Content

Writing great content can be like playing a game of golf. (Really!)

Just as you would approach any round of golf using the game’s tried and true rules, you likewise can apply a reliable set of standards to writing content. When you want to enjoy the same success with writing that you have on the green, you can approach your content game with these important writing rules in mind. (more…)

Why Your B2B Company Needs to Invest in LinkedIn Advertising

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Why Your B2B Company Needs to Invest in LinkedIn Advertising

Back when LinkedIn launched in 2003, they had a total of only 4,500 members in the network. It’s been 12 years, and the number of registered users on LinkedIn has grown to over 340,000,000!

LinkedIn has often been viewed as a platform for professionals to connect and showcase their resumes. However, LinkedIn is much more than that.

Google, Facebook and Bing all offer a unique way to target users. And if you’re a B2B company, you should really take advantage of the opportunities from LinkedIn advertising. One of the most important things about advertising is reaching the right people. If you can’t reach the right people with your ads, then you’re often just wasting too much money hoping your ad shows up to a potential buyer.

LinkedIn ads give you great targeting options, perfect for businesses to reach meaningful targets and ensure a better conversion rate. (more…)

How to Create Data-Driven Content That Drives Millions of Visitors: Part II

In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we’ll take a look at creating content surrounding trends and events.

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STRATEGY #2: Create Data-Driven Trend & Event Related Content

The second strategy for creating data-driven content is to plan 20% of your total content around current events and trending topics. The easiest way to find out what’s trending is to use one or more of four tools. Two of these tools are free (a calendar and Google Trends), and two are paid (BuzzSumo and Spike), although you can use the two paid tools in a limited way or on a free trial to get most of what you need for three or four months’ worth of content. Here’s how. (more…)

Ladies and Gents, the Pipeline is Not the Problem: #WomenInTech

There is a pervasive myth that women aren’t drawn to tech-industry jobs because of inadequate encouragement in math and science classes in school. Within this dominant paradigm, it’s assumed that when more women enter science and engineering programs, the diversity problem will fix itself.

No, it won’t. At least not while we’re convincing ourselves that the pipeline is the problem. The pipeline – the track from STEM studies in academia to career – is actually doing fairly well, at least in most developed countries.

Recent studies show that high school girls in the U.S. participate in equal numbers in science, technology, engineering and math (ie. STEM) electives, and Stanford and Berkeley both report that 50 percent of their introductory computer science students are women. We’re here and our numbers are growing, at least in the beginning of the pipeline. However, just two years ago the U.S. Census Bureau reported that men are employed in STEM occupations at twice the rate of women with comparable qualifications.

Women in Tech Week

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Q&A with Avery Swartz, Founder of Camp Tech

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Q&A with Avery Swartz, Founder of Camp Tech

AverySwartzAvery Swartz is the founder and CEO of Camp Tech, a company that organizes tech classes for non-techies in Canada. With “as little technical mumbo-jumbo” as possible, her group aims to empower students to learn web and digital skills through half- and full-day in-person workshops.

In addition to Camp Tech, Avery is also an award-winning web designer, teacher and digital advisor. Learn more about Avery and her company after the jump.

(more…)

Getting Ready for Bing Ads Shopping Campaigns

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Getting Ready for Bing Ads Shopping Campaigns

Starting in July, Bing Ads will be making the option to migrate from Product Ads campaigns to Shopping Campaigns available as a general release, as a part of their continuing quest to have parity with Google AdWords. Google AdWords made their transition in Q3 of 2014 and since then, advertisers have enjoyed increased functionality and features, faster loading / indexing time of product feeds and greater control over their campaigns, ad groups and product types. So, it makes sense that Bing would also make this change, if anything to make it easier to import directly into Bing Ads from AdWords.

BING ADS

I’ll be doing a webinar with SEMrush on June 11th at 11am ET (Bing It On: Making the Migration to Shopping Campaigns) that goes into greater detail on how to make this migration, best practices to follow and some tips on what to look out for when getting started. However, before you go and either start Bing Shopping Campaigns or make the migration you might have a few questions on how we got here in the first place! So I’ve gathered up what are some of the most commonly asked questions about this migration, both from the Bing and AdWords side. (more…)

Categories: PPC
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Q&A with Tracy Hermans, Digital Marketer at Wet Seal

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Q&A with Tracy Hermans, Digital Marketer at Wet Seal

WS_Ecomm_Tracy_Hermans_076When I learned about SEMrush’s Women in Tech column, the first person that came to mind was my friend, Tracy Hermans. Tracy and I spend a lot of time talking about tech and our lives as digital marketers along with the evolution of women in the space.

Tracy is responsible for digital marketing at Wet Seal, LLC. She manages the online marketing channels, web analytics and social media strategy for the e-commerce division at the fast fashion retailer. She is passionate about mentoring and is involved in Big Brothers, Big Sisters Orange County.

In this interview, Tracy shares insight into her background, how technology applies to her career and the challenges she’s faced in tech.

 

 

(more…)

Google I/O 2015: Top 7 Announcements at a Glance

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Google I/O 2015: Top 7 Announcements at a Glance

The 2015 chapter of Google I/O has offered quite an optimistic picture on several tech fronts. The event unveiled Google’s robust plan for the mobility, smart home and wearable and entertainment technologies of near future.

There have been quite dazzling announcements that might transform the user and developer expectations in an altogether new way. Though most of the announcements in Google I/O 2015 can rather be perceived as gradual leaps in the ongoing development process but they represent an all round optimization and enhancement drove targeted to make user experience better and give developers more ease and firepower. Below is a recap of the top 7 most significant announcements.

Google !/0 2015

  1. Android M

Obviously, this new Android OS version is not way ahead of its predecessor, but there have been several big enhancements like saving battery life, optimizing interactions and some developer-friendly tools and services. Let us have a quick look at what it has to offer. (more…)

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