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Most common legal and ethical aspects of blogging and content marketing

 

Legal and Ethical Questions of  Blogging and Content Marketing

Content marketing has the highest priority in marketing these days. It’s a naturally growing trend, not just a temporary fad that serious marketers can easily neglect.

“86 percent of B2B marketers report that their organizations are using content marketing, and 70 percent of them are creating more content than they did one year ago.contentmarketinginstitute.com

But as we all know, if there’s profit to be made, there are those who will take advantage of it with shortcuts. While black hat techniques may work to an extent, using them comes with a price —losing not just your search positions, but your reputation. Along with your users’ trust, your reputation is your most valuable asset.

Professional writers are not just individuals with verbal skills; real professionals can enrich your community with new knowledge, change minds and influence readers’ decisions. But more importantly – professionals stay responsible and don’t allow themselves to cross borders beyond which writers’ interests harm readers, editors and other writers.

We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.

Don’t forget to check out the SlideShare presentation – it contains additional information and useful links on the topic.

We are very glad to introduce guest experts of this roundtable who shared their experiences and thoughts on dealing with sharp, ethical questions.

3Kerry Butters
Technology writer, founder and director of markITwrite, digital content agency.

 

 

2Amberly Dressler
Managing Editor at Website Magazine.

 

 

8Gideon Greenspan
Entrepreneur, Co-Founder and CTO of Copyscape, the web’s leading search engine for textual plagiarism.

 

 

5Susan Gunelius
President & CEO of KeySplash Creative, Inc., marketing communications company offering copywriting and content writing, published author.

 

 

1Andrew Hutchinson
Award-winning author, blogger and social media and media monitoring consultant.

 

 

6Kelsey Jones
Managing Editor at Search Engine Journal.

 

 

Untitled designKelley Keller
Intellectual property (IP) attorney, speaker, and educator, CEO of Innovation to Profits.

 

 

4Trevor Klein
Content Strategist at Moz.

 

 

7John Rampton
Entrepreneur and writer; was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes.

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Upgrade Your Product Descriptions to Boost Sales

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Upgrade Your Product Descriptions to Boost Sales

E-commerce stores rely heavily on good product descriptions. While some brands may think using generic product descriptions or ones given by the manufacturer or suppliers is acceptable, it’s an ineffective strategy. Search engine algorithms reward websites that offer unique and useful content in the form of targeted and motivated organic search traffic.

Below are strategies you can follow to create compelling product descriptions, increase your ranking and make your site more useful to visitors.

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SEO for Social Media

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SEO for Social Media

If you have been creating search engine optimized (SEO) content for some time now, you may have heard that all of your hard work is down the drain….that your mad skills might as well sit in a box on a dusty shelf and you just need to curl up in a ball and die already.

Well, I am not sure that is exactly true. There are many places in social media that your skills are still vitally important and today we are going bust that “SEO is dead myth” once and for all!

Social SEO is Definitely Different

People who have been in the SEO world for a long time have brains that are wired differently. We lost the ability to just freely write and are constantly dropping keywords into sentences, even if not doing it on a cognitive level! We would never dream of doing something fluffy and fun that would have no hope of ranking on Google.

Social media SEO is not exactly the same as website SEO. The social algorithms are not as focused on long-tail keywords, instead tending to favor keywords and hashtags that gain wide response from a broad range of users.

SEO for Social Media

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Categories: SEO
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Spring into SEO with the Best of the SEMrush Blog for March

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Spring into SEO with the Best of the SEMrush Blog for March

It may not feel like it yet, but March coming to an end means it’s springtime here in the U.S.

Spring is a time of renewal and growth. After a cold winter, the seeds you planted in the fall start to flower and bear fruit. But like most things, you need to nurture what you plant if you want them to take root in the spring.

The same goes for your SEO skills. If you don’t keep up with the trends, your skills will wither and dry up.

Read the SEMrush blog regularly to keep your skills growing!

Spring SEMrush Blog (more…)

The Wisdom of Quora: Analyzing Thousands of Marketing Optimization Questions [Infographic]

The Dynamic Yield team loves crunching data. We’re always looking for new ways to discover valuable insights about our space. To that end, Quora, the world’s largest and most popular question and answer site, is a gold mine of data.

After crawling, reading and analyzing thousands of questions relating to marketing optimization topics, we gathered the top questions and answers based on a weighted interest score combining views, answers, upvotes, and Quora members who indicated they “want answers” to that question. Here are the results. (more…)

Data-Driven Marketing #semrushchat

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Data-Driven Marketing #semrushchat

Data-driven marketing

Hello SEMrush Blog readers! Hope you had a nice and inspiring weekend and that you’re full of energy for applying new techniquess that we are ready to share. Open your Google Analytics and dive into recap of Data-Driven Marketing SEMrush Chat with amazing Annie Cushing, VP of Marketing for YourTango.

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ICYMI: BuzzSumo Director Steve Rayson Q&A, SEO on LinkedIn, #BloggerLife Problems and Solutions

Last week we featured featured panelist Q&As, posts all about improving SEO on LinkedIn and a quick guide to fixing common content issues bloggers face.

Did you miss any of these popular posts? Check them out:

SEMrush Q&A: BuzzSumo Director Steve Rayson

BuzzSumo Director Steve Rayson answers panel follow-up questions in this informative Q&A about social signals and monetizing SEO tools.

9 Ways Optimized Content Can Improve LinkedIn Visibility

LinkedIn Expert Victoria Ipri offers 9 solid tips for optimizing your LinkedIn profile to help you make the right connections and get found for your industry or area of expertise.

#BloggerLife: My Top 4 Problems and Solutions

Do you have trouble starting your blog? Is it hard for you to remain focused on a specific topic? I offered some advice to bloggers on how to cut through these common challenges. (more…)

Categories: Tips
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How To Take A Digital Break And Not Destroy Your SEO Career

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How To Take A Digital Break And Not Destroy Your SEO Career

The digital world. The Internet of Things. The fact we’re “always connected.”

In many ways, without sounding over-dramatic, it’s a fantastic time to be alive. Being able to speak (almost) face-to-face with someone at the other end of the world or track your health even when sleeping? Yes, please!

And I genuinely do love it. For me, there’s something fascinating about integrating digital into my everyday life, from my role as an SEO Specialist to a husband, dad and friend.

But — and I’m certain I’m not the only one who thinks this way — every now and again I need a break. Sometimes it’s just a couple of hours without e-mails; other times it’s a couple of weeks without access to any type of social media. It’s essentially a digital detox.

The problem is, when you’re working in the digital industry, it can be difficult to do so. (more…)

The 3 Most Important Website User Experience Issues to Fix NOW

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The 3 Most Important Website User Experience Issues to Fix NOW

I don’t think it’s too much of a stretch to say that most websites are built for the people running the business rather than the customers the business wants to attract. This is nothing short of a tragedy on the scale of Star Wars: Episode I. Heck, I’ll go out on a limb and suggest it’s far, far worse than that; and on the pop-culture tragedy scale, Episode 1 was pretty darn tragic.

But what makes failing to build a website for your audience more tragic than Episode 1 is that George Lucas was already a millionaire. He could afford to make a multimillion-dollar mistake, and still laugh all the way to the bank on the merchandising rights. Last time I checked, most online businesses don’t make that kind of money. A mistake of such gargantuan proportions would be the equivalent of the Death Star zeroing in on your home planet just to make a point.

Okay, enough of the Star Wars references. This post is more of a survival guide of the zombie kind than of science fiction (though technically zombies are sci-fi, but we’ll let that one pass for now before I digress into a whole monologue about how free will makes time travel scientifically impossible).

User Experience
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Food for Thought Friday: The Technology Behind ‘The Daily Show’ and ‘Last Week Tonight,’ Google’s Antitrust Woes and Amazon’s Drones Are Cleared to Fly

Kathleen’s on vacation so I’m filling in on this week’s edition of Food for Thought Friday.

This week we’re highlighting articles about how your favorite comedic news shows sort all that video data so quickly, Google’s antitrust woes and Amazon’s drones being cleared to fly by the FAA.

Read more after the jump. (more…)

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How to Convert the Mobile Search Visitor #semrushchat

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How to Convert the Mobile Search Visitor #semrushchat

Screen Shot 2015-02-25 at 19.02.34

Hello, dear SEMrush Blog readers!

Today we have a very hot topic for you: How to Convert the Mobile Search Visitors!

Mobile is booming, it’s a long lead time game and if you are still not prepared, you are loosing without even playing.

Just take a look at these numbers:

  • 57% of users won’t recommend companies with poor mobile sites;
  • 1 in 4 online searches are conducted on mobile devices;
  • Mobile Ad revenue will more than double to $24.5 billion by 2016.

*Originally from Search Engine Journal.

So, please enjoy this recap of our SEMrush Twitter Chat with great author and speaker Brian Massey – from basic theory to advanced practice of mobile landscape.

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The SEMrush Blog Reaches 1000 Posts

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The SEMrush Blog Reaches 1000 Posts

We did it!

Thanks to you, our valued contributors and readers, the SEMrush blog has reached 1000 blog posts; a milestone nearly three years in the making.

Continue reading for some personal memories of running the blog and our 25 most popular blog posts.

semrush-1000-posts

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8 Google Analytics Reports to Boost Your SEO Performance

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8 Google Analytics Reports to Boost Your SEO Performance

My keywords are not visible anymore. How can I optimize my SEO performance?

Accept the situation. Be thankful for all the other data sources that are left and outperform your competition!

You should remember that when things get harder for everyone, there is always an extra opportunity.

That’s how I like to look at things!

By reading this article you will get equipped with a lot of new ideas on how to optimize your SEO performance with and without keyword data.

8GAReports

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Copywriting Tips for SEO Success #semrushchat

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Copywriting Tips for SEO Success #semrushchat

Screen Shot 2015-03-03 at 12.48.39As we already determined on our previous SEMrush Twitter Chat, SEO does not compete with any marketing activities, rather it complements them. Content marketing is a part of the process, and it’s probably one of the most important parts.

Last week we were discovering SEO copywriting tips on our chat with Stephen Kenwright, Head of Search at Branded3.
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Categories: SEO
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Improve Your Outreach Strategy and Diversify Traffic Sources

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Improve Your Outreach Strategy and Diversify Traffic Sources

An effective outreach strategy not only ensures that you receive backlinks to your website but also helps bring in new traffic sources and builds relationships with other website owners. Implementing and maintaining a strong outreach strategy can create an exceptional online presence and ensure your brand’s visibility.

Rather than relying purely on SEO, here are some alternative outreach strategies to help you generate traffic:

Use BuzzBundle

It’s a smart piece of software that can help you to generate consistent traffic to your website and it doesn’t involve any SEO. BuzzBundle helps you reach out and approach your target audience quickly and in an organized manner.

The way BuzzBundle works is quite simple: it scans various social media sites, blogs, forums and Q&A sites. Currently, you can engage with your audience via Facebook, Twitter, Google +, LinkedIn, Yahoo Answers and YouTube. The best thing about it is that everything is visible for you in one management dashboard, so it saves you time with having to log in and out of various accounts that you have to manage.  (more…)

Categories: SEO
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Keyword Opportunities: 4 Tools That Will Open Your Eyes

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Keyword Opportunities: 4 Tools That Will Open Your Eyes

Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive.

I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.

When you use these four useful tools together, they can help you to spot an array of keyword opportunities and determine the effort that is required to gain visibility within the search engines.

Keyword Opportunities-

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What Types of People You Should Hire For Content Creation?

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What Types of People You Should Hire For Content Creation?

Did you ever stop to think about the importance of the content you publish online? It is the bridge that you build between your company and the audience that you are trying to reach.

Sometimes, by refusing to hire a professional who can guide your content creation strategy (or by welcoming the wrong people on board), you can make it increasingly difficult for yourself and the rest of your team to lift your brand off the ground and support its growth.

On the other hand, professional, creative writing in your content brings you a mix of essentials that can help you increase brand awareness, redefine your position in your industry, attract a more diverse clientele and fill your pockets. This unique mix includes a sharper pen, a clearer voice, a compelling writing style and the highest level of expertise.

Attract more clients, bring in more visitors, and make more income when you get the best-fit writing solution for your branded content.

Select the ideal content creator.

Select the ideal content creator.

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Categories: SEO
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100 Tips from Leading Marketers

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100 Tips from Leading Marketers

For half a year, we have run a “Tip-of-the-Day” rubric on social media. We’ve taken the very best from our blog posts, webinars, Twitter chats, etc. and selected the best quotes for a variety of marketing issues. We’ve chosen ones that are smart, sharp, surprising, controversial and, most importantly, very useful.

Today we released 100 Tip-of-the-Day pictures (see SlideShare below). And we are really happy to share with you the top 10 quotes that have been shared the most on social media as well as 100 tips from the leading marketers.

Feel free to share them and use them, but please don’t forget to give credit to the authors.

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Capitalize on the Steady Value of Niche Evergreen Content

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Capitalize on the Steady Value of Niche Evergreen Content

For every lucky (heavily shared or viral) post I create, there are a hundred posts that sit around on my blog and pick up a few organic page views per day. Some of these are my best pieces – the ones that reflect a solid combination of expertise and passion for my favorite niche topics. They aren’t necessarily newsworthy or relevant, but they do hold value in the long run.

Although they aren’t blockbusters, the posts still help me.

  • They increase my visible expertise and reputation in my niche.
  • Over time, evergreen content brings slow and steady traffic to my website.
  • It associates my name and reputation with specific keywords and topics in my areas of expertise.
  • The media discovers and reaches out to me when my niche topics are newsworthy.
  • I am able to more easily network with others in my niche in a digital environment.

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How To Use the SEMrush API in Google Sheets

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How To Use the SEMrush API in Google Sheets

SEMrush is my favorite competitive research tool that I use for everything from organic and paid keyword research to understanding market share in a specific region. A few months ago, I was working on a large project where it made sense to look beyond the SEMrush interface and pull data directly from their servers via the SEMrush API. The problem was that I’d never used an API before and wasn’t able to locate any resources for a noob like myself to get started.

As luck would have it, I work with some pretty smart people who were able to point me in the right direction. Now that I understand the basics, I want to pay it forward and create a resource for others who use SEMrush, but not familiar with using the API.

How to use the SEMrush API in Google Sheets

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Categories: Tips
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