Food for Thought Friday: Bing, E-commerce & Halloween

, October 31, 2014
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Happy Halloween!

SEMrush office Halloween

This week, we’re highlighting articles on a surprising departure from Bing, why e-comm sites need content and a fun infographic on Halloween and keyword volumes.

Check out the three posts we highlighted after the jump. Let us know your thoughts in the comments! (more…)

Infographic: Halloween Superhero Battle

, October 31, 2014
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Halloween superhero battle
 

Halloween is the one day a year where you get to be a superhero! (Or, at least pretend you have super powers.) It’s a chance to dress up as just about anything.

With so many choices, it can be difficult to choose the right costume. Dracula or Elvis? Witch or Disney princess? Hero or villain? And then there are some SEO specialists who won’t have any trouble; they’ll choose a costume with … the highest volume!

Take a look at our Halloween costume keyword research. We looked at superheroes and villains — Who had the higher search volume? (more…)

Tips and Tricks to Successful Client Retention

, October 31, 2014
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client-retention

You work incredibly hard for your conversions, both online and offline. So it’s important you continue to keep the relationship going with your clients so they keep coming back for more.

As you start to experiment and work to grow your business, it’s your loyal customers who are going to help keep you afloat. In other words, client retention is crucial to overall success.

However, this isn’t always as easy as it seems. Now that so much business is done online, it’s more important than ever to create and maintain relationships with every single customer. Simply sending a “thank you” message isn’t going to set you apart from the rest, so you have to get creative if you want to maintain your clientele. (more…)

How to Disarm Your Online Competitors

, October 30, 2014
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semrush-how-to-disarm-competitors-preview-blog
 

Online marketers are like fighters. Every day they are striving for higher rankings and better online visibility. If you are a digital soldier, you’ll understand that knowing who your online rivals are and what they do is crucial for your SEO and PPC victories.

By conducting competitive landscape analysis, you can identify exactly with whom you will compete for customers. Moreover, you can understand your competitors’ behavior on the web battlefield and predict their next steps.

How should you research your online competitors? (more…)

Infographic: Rule the Local Search Results

, October 30, 2014
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Google is striving to offer to its users highly personalized results based on the given user’s past queries, web history, search behavior, interests, IP and location. While it would be hard to tailor your online visibility strategy to profile-personalized search results, you can easily tie your optimization efforts to the specific location you are serving.

The main concept behind local SEO is to present the local business owners with an opportunity to compete against big, national — or even worldwide — brands on the web. As overwhelming as it might appear to be, Local SEO actually consists of some basic steps that, if addressed diligently, could bring quite rewarding results in terms of website traffic and customer engagement.

Every business owner dreads the threats of making a deliberate attempt to “manipulate the search results.” Manual and algorithmic penalties, site de-indexation from the search results and utter traffic loss is a mess no one wants on their hands. So the best way to acquire an online competitive advantage is to actually understand the basics of Local SEO, to study the best practices and refrain from indulging in risky techniques that could do you more harm than good.

The following guide will offer you a simple walk-through in the Local SEO world. It will help you understand what the positives of optimizing your local online presence are. It would also show you how you could actually achieve higher rankings in the local search results by focusing your attention on five key elements: your website, your Google+ Local Page, your business citations, reviews and inbound links.

Ready? Enough with the interlude — it is time to delve into the real essence of Local SEO. (more…)

SEMrush Debuts Product Listing Ad Analytics and Reports

, October 29, 2014
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SEMrush-PLAs
 

You may have noticed there’s a new product offering listed in SEMrush’s dashboard today. We are proud to announce we’re adding Product Listing Ads Research (PLA) to our already robust competitive intelligence toolset.

PLA data will be integrated into the tool in phases. The first part of this rollout is the PLA Positions Report. If you carry more than 500 different products on your e-commerce site, our PLA tool will be an invaluable competitive research tool for use in researching PLA strategy for your Google Shopping Campaigns. (more…)

5 Ways to Obtain Penguin-Proofed Links

, October 29, 2014
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penguin-proofed links
 

Following the latest Penguin 3.0 update, it’s clear Google will continue to target spammy ways to build links. The bar has once again been raised in terms of requirements for the quality of new links that SEOs obtain.

Here are some ethical ways to generate new links for your clients (or for your own sites) that rely majorly on real business connections and content strategy. (more…)

What Content Marketing Is All About (Hint: Not Keywords)

, October 29, 2014
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You’ve heard the buzz phrase a thousand times before: content marketing. The term seems to be everywhere you click these days, with top-notch marketers emphasizing its importance time and time again.

You’ve written a blog post here and there, and you even post on your Facebook page when you remember and have the time. When you do find a spare minute to update your audience (or lack thereof) on your newest blog post, it normally involves promoting some kind of sale, reminding people they need to buy your service or product, or you happily proclaim that business is pretty great for you this year. That’s all content marketing is, right? Blog about yourself, rinse and repeat.

If this is your current content marketing strategy, consider this your wake up call. Successful content marketing techniques are carefully crafted, thoroughly tested and reaches target demographics at a deeper level than simply posting, “Our product is awesome, please buy it.”

If generating conversions from your blog was that easy, we’d all be content marketing rock stars. However, in the real world, content marketing is really both science and art. Sound complicated? It can be if you don’t know the underlying reason why you’re marketing content in the first place.  (more…)

Why Google+ is Important for Your Marketing

, October 29, 2014
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Google-plus-marketing
 

There is more powerful marketing potential packed into Google+ than just about anywhere else on the web. Marketers who write Google+ off as just another complex and convoluted social network with limited marketing potential are misinformed.

Second in size to Facebook as a social network, Google+ has one clear advantage over Facebook and many not so well-known benefits — the ability to readily leverage the world’s largest search engine, being one of them. Google has built this into Google+ deliberately.

Here is a quick overview of some of the benefits of integrating Google+ into your online strategy. (more…)

3 Reasons Why Keyword Research for SEO Still Matters

, October 28, 2014
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3 Reasons Why Keyword Research Still
 

It doesn’t matter if you are the owner of a multinational company or you have just began your very own start-up — if you want to be in business for the long run, it is very important for you to have your own official website.

However, a website might not be beneficial if your potential customers know nothing of your existence. This is where search engine optimization (SEO) enters the picture. SEO is extremely versatile because by using specific keywords it allows you to target a particular group of users that will most likely be receptive of your service or product.

Although proper keyword usage is not the sole element that embodies SEO, it does form an incredibly important part. Therefore, every time you undertake an SEO project for your website or blog, keyword research must be a crucial aspect in your efforts. Here are the reasons why. (more…)

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What is the Future of Search?

, October 2, 2014
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Yes, I understand. We’re always trying to figure that out. We zig and Google zags and all that. It’s exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.Google Developer's Blog logo

Apparently, Google is working harder every day to perfect mobile search, specifically app search. Having had both Android and iPhone, I can honestly say that Google Play is easier to navigate than iPhone apps. And, this makes sense. Google, after all, started out as a Web search engine and crushed the competition. We all know it.

(more…)

Infographic: What Inc. 5000 Companies Spend On AdWords

, October 3, 2014
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Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition

PPC Nation
 

Hanapin Marketing and SEMrush have partnered together to create a new infographic.

Using Inc. Magazine’s article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.

To view the results and see the top PPC spenders per industry, continue after the jump. (more…)

Food for Thought Friday: PPC Nation & SMX East

, October 3, 2014
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SMX East and a whole lot of money spent on AdWords; these two topics were big in the office this week.

Did you attend SMX? Let us know what you thought. And to see our infographic on AdWords spends — PPC Nation — with Hanapin Marketing, continue after the jump. (more…)

ICYMI: Semantic Search, Failed Blogs & Inc. 5000

, October 6, 2014
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Last week on the blog, we featured articles on semantic search, how to recover from a failed blog and our infographic with Hanapin Marketing on AdWords spend.

Did you miss any of these stories on the blog? Here’s a quick recap. (more…)

Google News Box: More Than Traditional News Websites

, October 7, 2014
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The next time you make a query on Google, take another look at the search results.

As Danny Sullivan and Barry Schwartz have pointed out, Google has changed the wording of and content within its news box.

Discussions at Reddit, blog posts, videos and more from non-news sites may turn up,” Danny wrote. Even some results with colorful language, as noted in his post.

I decided to test out the new feature. I went to Google and chose to query the suggested question: What does a total lunar eclipse look like?

Google search for lunar eclipse
 
(more…)

Five Ways to Increase Your Site Speed

, October 8, 2014
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When it comes to increasing engagement or generating more leads and sales, website speed plays a very important role. Yet, so many e-commerce sites and blogs simply ignore it.

Internet marketing firm Portent put together a test, five months ago, where they tested data from 16 e-commerce sites. From there, they tested 500 e-commerce sites, which showed pages that took less than one second to load generated the most revenue.

porten
 

This is just one of many countless studies available on the Internet. People simply don’t want to wait. So, if you want to increase revenue and don’t want to end up getting penalizing by some Google penalty, then you should invest some time in improving your site speed.

Today, I am going to share five basic, yet effective, tips to help you increase your site speed. (more…)

Content Marketing: Pinterest for Business

, October 10, 2014
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Many businesses are not taking advantage of Pinterest. Or, at least not as fully as they could. The goal of this article is to help ease you into Pinterest content marketing. I’ll help you get past the initial trial and error, and help you drive interest in your Pinterest business account! (more…)

The Best of the First SEMrush Twitter Chat

, October 10, 2014
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Hello, SEMrush blog readers!

Let me guess why you love our blog — because it’s a place where you can learn new things and find the answers to your questions. Well, that’s also a good reason to love the SEMrush Twitter chat! By participating, you can get answers from SEO specialists around the world in real time.

On October 2, we had our first Twitter chat about SEO tricks for small businesses with Todd Butcher and Kristopher Jones. If you missed it, here is a wrap-up of the best-of-the-best tips! (more…)

Why LinkedIn Pulse is a Field of Dreams for B2B Content

, October 10, 2014
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LinkedIn Pulse
 

I used to be a bit of a Honey Badger when it came to content publishing platforms — as in, I didn’t give a you-know-what.

I figured if the content was good enough, the people would come. But websites and blogs don’t constitute a Field of Dreams. You need to go where your audience is, and that’s why where you publish matters just as much as what you produce.

When it comes to publishing B2B posts, LinkedIn’s new Pulse content platform has potential you just can’t ignore, and here’s why. (more…)

Scaring Up Sales this Halloween: Search & Social Targeting

, October 14, 2014
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This Halloween, Americans will spend nearly $7.5 billion on costumes, candy and decorations, which comes to roughly $77.52 per person. Much of that money will have some connection to the digital realm, with 34 percent of shoppers this Halloween using search engines to find inspiration and one in five making a purchase online according to the National Retailer Federation.

For marketers, these statistics should signal one thing: huge opportunity. Using SEMrush, it’s easy to see the high volume of searches along the lines of Halloween costumes, which, according to Google, spikes every October. (more…)

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