What would you rather have — 100 visitors a month from a keyword that converts at 50 percent, or 1,000 visitors a month from a keyword that converts at 1 percent?
Unless you don’t actually like orders (or whatever the goal of your conversions are), you’d pick the keyword with the higher conversion rate and the smaller search volume. Fifty beats 10 any day of the week.
But ironically, most of the keyword research that’s been done over the years has focused largely on search volume, with more advanced SEOs also checking search competition. We have assumed, almost unconsciously, that most of the conversion happens on our landing pages or in our checkout carts. We’ve generally thought of keywords only in terms of search volume and competitiveness. But that’s not the whole story.
Each search query is not just empty words. It holds an elusive but critical intent behind it, and that “search intent” contributes to conversion rate. In this sense, search intent is basically the user’s aim. The query is their arrow, and hopefully your offer (or opt-in, or download) is the target.
For brands implementing an off-page search engine optimization (SEO) strategy, one of the most logical places to start is by finding and fixing any broken links that already exist.
Broken links most commonly occur when a business launches a new website without creating a 301 redirect for each and every previous webpage. When this happens, users who click the link get a 404 error and the SEO equity that was tied to the link is lost.
Reclaiming the dead links will recapture the off-page SEO equity, helping improve search engine rankings for the target page and brand overall. Here’s how you can do this for your website.
The way we search for information online is changing rapidly.
In the early days of SEO, the majority of searches consisted of broken sentence fragments, like “free payday loans” or “best pizza New York.” As a result, most websites were optimized to target specific keywords. This was how Google would decide which content was the most relevant to a specific search query.
However, now that Google is capable of understanding the context of those keywords, search is becoming more interactive and conversational. As Google continues on its trajectory toward semantic search, things get a little bit more difficult from an SEO perspective.
Semantic search provides a more personalized search experience by determining the intent and contextual meaning behind a search query. Google is able to do this by incorporating a variety of factors, such as user location, daily/weekly trends, synonyms, vernacular and other natural language elements.
In this article, I’ll discuss how SEOs and online marketers can optimize their online presence to reap the benefits of semantic search. (more…)
Common advice for success online is to establish and run a blog. In response, businesses create a quick blog and fill it with the basic topics that come to mind.
After a few weeks, maybe a few months, the business owner looks to their site and sees little in the way of tangible results. The blog appears to be a waste of effort. The few marginal sales it brings in aren’t worth the investment of keeping it up to date. The blog is deemed a failure and left to die.
This is a dangerous situation. A business without a blog can still be a reputable business. A business with a failed blog is a business that looks like it doesn’t care to see things through.
Thankfully, it’s possible to revive a failed blog and use it to thrive. You just need to know why the blog failed and how to fix it. There are two main categories for blog failure: a natural death or an artificial penalty. (more…)
Join SEMrush and Jon Rognerud for a free webinar!
In “The 7 Easy Steps to Fast, Traffic-Generating Keyword Research That Rocks!” you’ll learn a proven method to get more traffic for your website with keyword research that works. Learn the “right” keywords and develop a content framework that helps both your SEO and paid search strategies.
The webinar will take place on Thursday, October 9, at 2 p.m. (EST).
Attendees at this live webinar will also be entered into a random drawing. Prizes range from a copy of Jon’s book, “Ultimate Guide to Optimizing Your Website,” to a Kindle Fire HD 6 Tablet.
Continue reading after the jump for webinar and contest details, and a free chapter of Jon’s book. (more…)
Yes, I understand. We’re always trying to figure that out. We zig and Google zags and all that. It’s exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.
Apparently, Google is working harder every day to perfect mobile search, specifically app search. Having had both Android and iPhone, I can honestly say that Google Play is easier to navigate than iPhone apps. And, this makes sense. Google, after all, started out as a Web search engine and crushed the competition. We all know it.
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition
Hanapin Marketing and SEMrush have partnered together to create a new infographic.
Using Inc. Magazine’s article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.
To view the results and see the top PPC spenders per industry, continue after the jump. (more…)
SMX East and a whole lot of money spent on AdWords; these two topics were big in the office this week.
Did you attend SMX? Let us know what you thought. And to see our infographic on AdWords spends — PPC Nation — with Hanapin Marketing, continue after the jump. (more…)