ICYMI: Customized AdWords Reports, HTTPS & Plugins

, September 15, 2014
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Last week on the blog, we featured articles on AdWords, moving from HTTP to HTTPS and top WordPress plugins for your blog or website.

Did you miss any of these stories on the blog? Here’s a quick recap. (more…)

How to Create Content for E-commerce Websites

, September 15, 2014
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Internet online shopping concept with computer and cartResearch firm eMarketer forecasted the growth of e-commerce sites in the coming years. Their prediction? E-commerce sites will grow 16.4 percent year-over-year, and by 2017, a compound growth rate will rise up to 13.8 percent.

This type of research only shows there will be many brands that invest in the creation of e-commerce websites, or improve their online marketing campaigns for already existing B2C websites. As the hype for online investment rises, the increase in the need for content marketing agencies will also be higher. Many brands see content as an edge to win over their competitors.

Content marketing, if done right, can positively impact your site’s rankings, branding and sales every year.

In this post, I will show you how to set the appropriate foundation for your brand, and show you examples of content creation for e-commerce sites. (more…)

Google Authorship Is Gone: How Do You Establish Authority Now?

, September 15, 2014
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after Google Authorship
 

Google has done away with Google Authorship completely. Initially, they were just going to remove author images from the search results, but ultimately decided to scrap the entire thing.

Personally, I was a fan of GA, and I’m sure a lot of you were too. Google created a way to give credit to content creators for the work they produced around the web. This was a great concept because it:

  • Allowed people to build their authority within an industry;
  • Made pages with authorship markup stand out more in search results;
  • Made it easier to organize content from certain authors directly from the search results page;
  • Pushed traffic to your Google+ page;
  • Let you see how well the content you produced on other sites performed via Webmaster Tools; and
  • Spread your mug all across the internet!

The benefits of GA for content creators, marketers, and businesses were plentiful. But what it did for building authority and credibility was probably one of the top benefits. Now that authorship is gone, how in the world are you supposed to establish yourself (or your clients) as an authority in your industry?

Keep reading to find out. (more…)

Food for Thought Friday: Exact Match & Visual Content

, September 12, 2014
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We read (and watched!) great content on exact match, blog design and image apps this week. Check out the three articles we highlighted, and share your thoughts with us in the comments! (more…)

The Future of Search is Here: Optimizing for Semantic Search

, September 12, 2014
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SEMANTIC search
 

For a long time, SEO was all about keywords. But semantic technologies are changing that dependence, and marketers should understand the new rules that govern how people are finding content online.

What is Semantic Search?

Semantics are about meaning and context. A semantic search is a more natural way for users to find what they’re looking for — which is why it’s also called “conversational search.” With semantic searches, instead of using “Empire State Building” and “height” to find the height of the historic NYC skyscraper, a search for “How tall is the Empire State Building?” is more effective. (more…)

Google AdWords To Ban Certain Products This Month

, September 12, 2014
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NOT FOR SALE

Google AdWords has been a highly supportive promotional tool for retail advertisers all over the globe. The platform allows advertisers to reach a worldwide market base and increases the revenue-generating capability of a website or e-commerce store.

Available as a paid program, Google AdWords allows entrepreneurs and advertisers to initiate a greater reach of their products with PLAs, which has recently migrated to new Google shopping campaigns. As such, the tool guarantees a wide reach for products and brands.

The AdWords campaign lists products alongside relevant searches and increases the potential of traffic to your website. This has been a popular tool to increase the awareness of online stores among customers. Further, the tool allows advertisers to concentrate on location-specific web users and add business addresses and phone numbers for better mapping of businesses. Google AdWords has been able to leverage many businesses across the globe, and advertisers have benefited from increased phone calls, online leads and store visits with properly-optimized campaigns.

The Google AdWords campaign has been open for all advertisers but, beginning this month, they will restrict some products that are listed under the “Restricted Products and Services” category. How will this affect online advertisers? (more…)

New AdWords Callout Extensions: 10 Key Reasons to Use Them

, September 11, 2014
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callout guy imageLast week, Google announced a new extension type called callouts. And as a big fan of sitelinks since their inception, I was really excited to see this.

Before you think, “Oh no, something else for me to do and keep up with,” consider the benefits of using them.

And why should you use them? Here are 10 important reasons they should be another part of your campaign strategy.

 

(more…)

4 WordPress Plugins Every Blogger Should Use

, September 11, 2014
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Blogging helps build value proposition for your visitors. This could be through an infographic, blog post or newsletter.

To make blogging activities work more for you (from brainstorming content ideas to capturing email subscribers), bloggers should use tools to get things done easily and effectively.

In this post, I’d like to share a few WordPress plugins worth installing on your blog to help you become a more effective blogger. (more…)

The SEO-Friendly Way to Migrate a Website from HTTP to HTTPS for Free

, September 11, 2014
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Go HTTPS

Getting a valid TLS / SSL certificate without spending a penny is very simple. To do it, you just need to visit Startssl.com (for non-commercial use only). If you need a commercial-friendly certificate there is a very cheap solution at Namecheap to get a SHA256 cert for $9.

Before you do this, however, I’ll show you how to install everything you need, because merely obtaining a valid certificate does not make us safer. I also recommend you to use a non-SHA1 certificate cause Chrome is going to kill the support to it soon. In this tutorial, I will focus on one possible configuration for an Apache environment; and I’ll show you what to do with a WordPress website at the application level.

The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable. (more…)

3 Customized AdWords Reports For More Insightful Management

, September 10, 2014
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3 Customized AdWords Reports

PPC consultants now have a lot of choice when it comes to receiving alerts and reports on AdWords account performance. This includes automated rules, scripts and the reporting capabilities of various PPC bid management platforms.

Personally, I value the insights that can be gained from a few well-established MCC (My Client Center) level reports in AdWords. This post will outline how I customize the following three reports. (more…)

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The Great Debate: Website Speed and SEO Value

, August 21, 2014
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At SMX this past year, Matt Cutts made some interesting statements about how page speed affects SERPs. A seemingly innocuous sentence from his interview with Matt McGee ignited a debate that spanned continents:  

You don’t get a boost for having a fast site. Sites that are outliers in terms of being slow will rank lower. All other things being equal, a site that’s too slow will rank lower. – Matt Cutts

Since then, a firestorm of articles has surfaced concerning site speed and its impact on Google search results. So what was the result? Most experts seem to agree that the impact site speed has on the SERPs isn’t as simple as previously thought. For example, most concluded that the benefits you get from having a fast site pale in comparison to the negative impact you get from having a slow site.

The patent that I’ll be referring to in this post, along with some additional observations based on my own anecdotal experiences, may shed some new light on these widely held conclusions.

(more…)

The SEO-Friendly Way to Migrate a Website from HTTP to HTTPS for Free

, September 11, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Go HTTPS

Getting a valid TLS / SSL certificate without spending a penny is very simple. To do it, you just need to visit Startssl.com (for non-commercial use only). If you need a commercial-friendly certificate there is a very cheap solution at Namecheap to get a SHA256 cert for $9.

Before you do this, however, I’ll show you how to install everything you need, because merely obtaining a valid certificate does not make us safer. I also recommend you to use a non-SHA1 certificate cause Chrome is going to kill the support to it soon. In this tutorial, I will focus on one possible configuration for an Apache environment; and I’ll show you what to do with a WordPress website at the application level.

The first part of this tutorial will also be useful for non-WP-based applications. In addition to showing you how to install a certificate, I will explain how to migrate a website with an eye on SEO, avoiding unpleasant incidents of internal duplication and errors that could make the site unusable. (more…)

New AdWords Callout Extensions: 10 Key Reasons to Use Them

, September 11, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

callout guy imageLast week, Google announced a new extension type called callouts. And as a big fan of sitelinks since their inception, I was really excited to see this.

Before you think, “Oh no, something else for me to do and keep up with,” consider the benefits of using them.

And why should you use them? Here are 10 important reasons they should be another part of your campaign strategy.

 

(more…)

Google AdWords To Ban Certain Products This Month

, September 12, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

NOT FOR SALE

Google AdWords has been a highly supportive promotional tool for retail advertisers all over the globe. The platform allows advertisers to reach a worldwide market base and increases the revenue-generating capability of a website or e-commerce store.

Available as a paid program, Google AdWords allows entrepreneurs and advertisers to initiate a greater reach of their products with PLAs, which has recently migrated to new Google shopping campaigns. As such, the tool guarantees a wide reach for products and brands.

The AdWords campaign lists products alongside relevant searches and increases the potential of traffic to your website. This has been a popular tool to increase the awareness of online stores among customers. Further, the tool allows advertisers to concentrate on location-specific web users and add business addresses and phone numbers for better mapping of businesses. Google AdWords has been able to leverage many businesses across the globe, and advertisers have benefited from increased phone calls, online leads and store visits with properly-optimized campaigns.

The Google AdWords campaign has been open for all advertisers but, beginning this month, they will restrict some products that are listed under the “Restricted Products and Services” category. How will this affect online advertisers? (more…)

Food for Thought Friday: Exact Match & Visual Content

, September 12, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

We read (and watched!) great content on exact match, blog design and image apps this week. Check out the three articles we highlighted, and share your thoughts with us in the comments! (more…)

Google Authorship Is Gone: How Do You Establish Authority Now?

, September 15, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

after Google Authorship
 

Google has done away with Google Authorship completely. Initially, they were just going to remove author images from the search results, but ultimately decided to scrap the entire thing.

Personally, I was a fan of GA, and I’m sure a lot of you were too. Google created a way to give credit to content creators for the work they produced around the web. This was a great concept because it:

  • Allowed people to build their authority within an industry;
  • Made pages with authorship markup stand out more in search results;
  • Made it easier to organize content from certain authors directly from the search results page;
  • Pushed traffic to your Google+ page;
  • Let you see how well the content you produced on other sites performed via Webmaster Tools; and
  • Spread your mug all across the internet!

The benefits of GA for content creators, marketers, and businesses were plentiful. But what it did for building authority and credibility was probably one of the top benefits. Now that authorship is gone, how in the world are you supposed to establish yourself (or your clients) as an authority in your industry?

Keep reading to find out. (more…)

How to Create Content for E-commerce Websites

, September 15, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Internet online shopping concept with computer and cartResearch firm eMarketer forecasted the growth of e-commerce sites in the coming years. Their prediction? E-commerce sites will grow 16.4 percent year-over-year, and by 2017, a compound growth rate will rise up to 13.8 percent.

This type of research only shows there will be many brands that invest in the creation of e-commerce websites, or improve their online marketing campaigns for already existing B2C websites. As the hype for online investment rises, the increase in the need for content marketing agencies will also be higher. Many brands see content as an edge to win over their competitors.

Content marketing, if done right, can positively impact your site’s rankings, branding and sales every year.

In this post, I will show you how to set the appropriate foundation for your brand, and show you examples of content creation for e-commerce sites. (more…)

So You Think You Can Write? Tips from Editors

, August 19, 2014
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so you think you can write

You want to expand your reach and share your knowledge, and guest blogging is a great way to do both. But, this process is sometimes easier said than done.

Articles written by beginners and professionals alike go to the same place before publishing — past the editor’s eyes. So learn the secrets of crafting the perfect pitch. We’ve polled the editors at top industry publications you’ve always wanted to work with for the answers! (more…)

6 Ways To Uncover Profitable Long Tail Keywords

, August 21, 2014
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Ranking a website for competitive (head) keywords has been almost impossible for small businesses. It could take months or years to see meaningful movement within the SERPs. But, times are changing in SEO.

With the explosive growth of mobile voice search, Google has shifted towards a more ‘conversational search model’. This has fueled the growth of long tail keywords, which now make up over 70% of all search queries.

(more…)

Your Viral Marketing is All Wet

, August 29, 2014
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With the runaway success of the #IceBucketChallenge, many companies are scrambling to apply the principles learned from the viral sensation to their own marketing campaigns.

Many marketers will tell you that they are working on viral campaigns. Some media empires are built on them (Mashable, BuzzFeed, Upworthy). But mob mentality and hysteria are as fickle as human nature. The scale of success cannot be accurately predicted.

 

By their own admission, the ALS Association did not originate the idea (that was Pete Frates, according to research by Facebook and others). ALSA.org was surprised by the campaign’s growth. The Ice Bucket Challenge was not an officially sanctioned marketing tactic by the fundraising charity. It’s believed to originate from a single challenge by a former collegiate athlete who suffers from the disease. But the ALS Association has since been more than happy to reap the rewards in both donations and awareness!

So, what’s left, once the virality has run its course? Sure, there is the matter of how to spend and invest the $25M or more that was generated. But, how can an organization benefit in a long-term, more sustainable way, from all of that (over)exposure?

How can planning ignite the viral growth? Better still, what can be done to extend the long-term benefit of the campaign? Can overthinking a phenomenon like this squelch the results? How do you extend the hip and shoulder to extend the effectiveness of a viral marketing campaign? How do you manage one while it’s in full stride? And finally, how do you wind it down when it runs its course? How can you hope to reignite a similar level of excitement?  (more…)

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