Visit the SEMrush blog for digital marketing articles, how-tos and expert insights into SEO, PPC, social media, keyword research and online marketing. Our blog appeals to readers who are seasoned experts in Search Engine Marketing and those who are making their first deep dive into competitive data analysis. Join our community today!

5 Templates For an Opt-In Form That Converts Like Wildfire

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5 Templates For an Opt-In Form That Converts Like Wildfire

How do I get my first 1,000 subscribers?

What converts casual visitors into subscribers?

What do I write on my opt-in form that’s guaranteed to convert?

These are three questions in the forefront of every digital marketer’s mind.

5 Templates for Conversion

The money, after all, is in the list. And if you’re not making strides to build said list, you’re leaving precious money on the table.

This is where your website opt-in form comes in.

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Guest Blogging Will Never Die – And This is Why

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Guest Blogging Will Never Die – And This is Why

Everybody knows Matt Cutts. Over the years, the head of Google’s web spam team has developed a reputation of being the guru of search engine optimization (SEO) techniques, with his blog functioning as a kind of Nostradamus-like predictor of the general trends that everybody who’s looking to make a living online has to take notice of.

Sometime before taking a temporary leave of absence (which has so far extended well into 2015), Matt Cutts launched a diatribe against what he perceived would be the perils of guest blogging going forwards: that they’re in clear violation of Google’s quality guidelines, that they lead to spammy content, that the trend has lost its initial authenticity etc. (more…)

Categories: SEO
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Buyer Science: Who are They… and What Do They Want?

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Buyer Science: Who are They… and What Do They Want?

Buyer Science

Truly great marketing lies in understanding how and why people behave the way they do. Without knowing who your audience is and what motivates them to act, you’ll have a much more difficult time selling your products and services. Selling is about more than creating a product or a service that meets a need; it’s about using marketing psychology and behavioral economics to attract more prospects, convince them to use what your company has to offer and convert them into paying customers.

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10 Identifiers of Beautifully Constructed Content

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10 Identifiers of Beautifully Constructed Content

Content fuels everything. Whether you’re creating a blog post, email, social post (paid or organic), search or display ad, landing page and so on, the message must be interesting enough to garner the attention of the intended audience.

Beautifully Constructed Content

Lately, I’ve been in a weird mood about content. Ads are littered everywhere and, IMO, they are cluttering up the internet with BS. There’s so much noise jousting for my attention and I’m just fed up with it. (more…)

How to Write a Compelling Video Script

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How to Write a Compelling Video Script

If a picture is worth a thousand words, then what is a video worth? Ten thousand? A million? Video is one of the most exciting parts of digital marketing today. YouTube draws the kind of daily viewership that makes network television look tiny by comparison. Instagram and Vine have birthed their own celebrities, and Hollywood Talent agencies are signing new directors based on Vimeo shorts.

How to Write Video Script

Video has also become an essential tool in the smart content marketer’s toolkit. Whether you are competing on the playing field of SEO or social media, you are going to need to be in video at some point. The good news is that thanks to the march of technology it is relatively easy to produce a great looking video on a small budget. The challenge is that content managers, content writers, or SEO specialists are often thrust into writing a video script for the very first time.

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5 SEO Tips For Landlords

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5 SEO Tips For Landlords

Website management has become so accessible today that many landlords run their own websites. This can be a great strategy – who knows your property better than you, after all? Unfortunately, the one major shortcoming of this kind of plan is that landlords are generally not trained in search engine optimization (SEO) practices.

5 SEO Tips for Landlords

SEO is a vital part of running a successful website, but luckily there are a number of simple ways to incorporate SEO into your rental website without too much study. Here are five easy ways to integrate SEO practices into your property’s site without compromising the quality of your content. (more…)

Categories: SEO
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ICYMI: USPs, SEMrush tricks, Facebook Ads, Personal Branding, Apple and E-comm Tips

Last week, we looked at personal and business branding and USPs, SEMrush tips and tricks, Apple events, Facebook ads and e-comm conversions.

ICYMI

Did you miss any of this content? Read on! (more…)

How to Use Metrics to Convince Management to Bulk Up SEO

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How to Use Metrics to Convince Management to Bulk Up SEO

 

It’s no secret that SEO is a marathon not a sprint, or as I threw out on #SEMrushchat whilst drinking mojitos on vacation (or holiday to us Brits):

SEO gym

However, quite often CEOs and higher level executives expect this channel to move as fast as some performance marketing tactics do. In a previous post, I discussed how “brand marketing” is harder to measure than “performance marketing.” SEO actually falls somewhere between the two.  (more…)

Best of the SEMrush Blog for August 2015

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Best of the SEMrush Blog for August 2015

Here in the U.S., it’s time for the kids to head back to school. But at SEMrush, we didn’t take any time off to enjoy the warm weather. We kept working so you don’t have to!

Best of the SEMrush Blog for August

School is in session for Digital Marketers. Let’s get into it! (more…)

Technical SEO challenges #semrushchat

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Technical SEO challenges #semrushchat

 

SEO challenges

Hello dear SEMrush Blog readers! Today we are going to talk about the most common technical SEO challenges – CMS issues, backlink monitoring, mobile SEO, essential international SEO issues and a lot more. Find out the answers to most important SEO questions with our amazing guest expert Paul Shapiro, digital marketer, programmer and SEO director at Catalyst, and hundred of our participants.

(more…)

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Content Marketing On A Budget #semrushchat

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Content Marketing On A Budget #semrushchat

Content is the most significant part of any marketing activity – it drives new leads, builds relationships and allows you to establish and share your brand. Yet often it happens that lack of budget prevents small companies from developing and implementing a strong content strategy.

In our latest Twitter chat, we wanted to learn how to create compelling content while keeping a company’s budget in mind. Let’s look at some money-saving tips for content marketers, advice on outsourcing, automation of some content processes and much more with our participants and special guest, content marketing consultant Brian Honigman, CEO of Honigman Media.

Content marketing on a budget

(more…)

Amazon SEO Tactics: Because Amazon is A Search Engine Too

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Amazon SEO Tactics: Because Amazon is A Search Engine Too

Usually when someone says “SEO,” most people immediately think of Google. However, there are many other large-scale websites that have their own search engines inside of them.

One of the largest that most people don’t think about is Amazon. Home to over 200 million products, Amazon is an online retail monster. Furthermore, it is becoming easier every year to start your own Amazon-related business, such as Amazon Associate or Fulfillment By Amazon (FBA), or to become a Kindle Direct Publisher (KDP) through the Kindle platform.

Amazon-SEO-Tactics

However, what makes Amazon even juicier than Google is that, unlike Google, the majority of people who go to Amazon are buyers. They aren’t there to do research or lookup some fact. They have a product in mind and are ready to purchase.

So, it probably goes without saying that whoever has their product rank #1 for a critical keyword in Amazon gets the sale … not just the click, but the actual sale.

While it’s obvious how powerful Amazon SEO can be in increasing one’s business, Amazon and its algorithm are relatively unknown.

So, to help you get your products or your client’s products to the top of the Amazon’s Search Engine Results Pages (SERP), let me introduce you to A9 and Amazon’s algorithm variables. (more…)

How to Create an Influencer Marketing Plan for Your E-Commerce Company

When everyone is competing for social media attention, SEO standing and business between similar brands, developing a good influencer marketing strategy can be key. This is especially important for small businesses that not only have to compete with bigger brands, but also need to gain enough attention to become respected industry leaders themselves. Getting this respect and enforcement can lead to furthering brand awareness and ultimately boost online traffic.

ECOMM INFLUENCER MARKETING PLAN

So the big questions is then, of course, how do you approach industry specialists and make sure you can capture their interest?

(more…)

5 Ways to Optimize Google Shopping Results

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5 Ways to Optimize Google Shopping Results

In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.

Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?

Optimize Google Shopping Results

While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.

(more…)

How to Discover and Track Featured Snippets

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How to Discover and Track Featured Snippets

As digital marketers we’ve become so used to the constantly changing search landscape. Google’s Knowledge Graph is no different.

Just three years ago there was an enormous emphasis on implementing Authorship and linking your online publishing agent to Google+. This was an aim to influence and accompany Google’s Knowledge Graph, which launched in May 2012. Today, this tie between the concepts has unraveled as less emphasis is placed on G+ and Authorship is an all but defunct concept.

How to-discover-featured-snippets

But the Knowledge Graph remains, and its evolution is targeting quality and expansion. Given the increasing prevalence of Answer boxes in SERPs over the last six months and the many tests Google is documented as conducting recently, I think it’s fair to say they won’t be disappearing any time soon.

What are Featured Snippets?

Google’s Answer boxes (officially called featured snippets, but also sometimes called a rich answer or a direct answer) are one of the most common elements of the Knowledge Graph. (more…)

Categories: SEO
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Yes, Interactive Content Can Even Humanize Your Stuffy Brand

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Yes, Interactive Content Can Even Humanize Your Stuffy Brand

Here’s the truth: not all brands can talk like Denny’s or Old Spice – nor do we want them to. People don’t necessarily want to hear the same lighthearted tone from their financial advisor as they would from their favorite purveyor of hashbrowns.

Can you imagine?

“Investing $15-thou of the dividend moola turned out to be a bomb move — talkin’ $25k in six months, son! Rolling in the Benjamins!”

Yeah, not thrilled about that.

VOTE NOW!

That being said, most brands want to humanize their voice. At Boombox, we’re finding that interactive content (quizzes, polls, realtime lists and the like) gives brands a golden opportunity to connect with their audience on a personal level.

But even the word “audience” suggests a self-centric tone. We tend to think of content in a “presenter-to-audience” format, where information is imparted in a one-way flow. We talk, you listen.

There’s a place for that, but I think we can do better. Let’s examine that model of communication first, then a few alternatives. (more…)

6 Tips for Exuding Professional Confidence on Social Media

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6 Tips for Exuding Professional Confidence on Social Media

In the real world, people are attracted to confident, charismatic individuals who know themselves and know what they want. These are the individuals that seem to have it all figured out, and they rarely care what you or anyone else thinks of them. They are successful in the dating scene, seem to win at an outrageous amount of things and typically attract the most business and make the most money.

All of this success can be boiled down to confidence. Confidence is the most crucial element to succeeding in life and business. Whatever it is that you are doing, if you are doing it confidently, chances are you are seeing a disproportionate amount of success.

6 Tips for Exuding Professional Confidence on Social Media

In the online world, demonstrating confidence can be a tricky thing. People can’t hear your “sure-of-yourself” voice tone, or see how thrusted back your shoulders are because confident people take up space. But needless to say, people still want you to be confident if they are going to do business with you, online or off. (more…)

Interview with Cara Harshman of Optimizely on Online Personalization

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Interview with Cara Harshman of Optimizely on Online Personalization

When I moved from Brooklyn to Queens back in 2010, I lived in an apartment across the street from “The Irish Cottage,” a neighborhood Irish Pub in Forest Hills.

After a few visits, the staff knew me by name, knew my schedule and often times had my drink ready for me when I arrived. Additionally, since the bartenders knew my taste, they ALWAYS offered fantastic cocktail recommendations.

Adam-and-Sharon

I felt important. Like The Irish Cottage cared about me as a person and a patron. And because I felt important to them, I became a regular — as did many in the neighborhood.

Seems like basic business 101, right? All businesses should be creating one-to-one personalized relationships with customers both offline and online.

What if we could personalize our own web properties for our customers? What if all of our online experiences were personalized and tailored to fit our individual customer needs? What if our websites made it easy for customers to QUICKLY find what they were looking for?

Interview with Cara Harshman

The good news is, much of this is already possible! (more…)

8 Undeniable Reasons to Open an Online Store Today

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8 Undeniable Reasons to Open an Online Store Today

There are some things you just can’t deny: bloody marys taste better on an airplane, Vampire Eric from “True Blood” is the hottest man alive and opening an online store is the easiest route to e-commerce success.

Okay, maybe the first two points are subjective, but I’ve put together eight reasons below why opening an online store is an undeniably smart move for all small business owners, and I think you’ll agree with me! (more…)

10 IFTTT Recipes to Help Small Business Owners Stay Organized

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10 IFTTT Recipes to Help Small Business Owners Stay Organized

IFTTT (“If This, Then That”) is an app, available on desktop and mobile, that allows users to create “recipes” that link common, every day activities to social media, and there are a ton of ways you can use it as a small business. If you’re unfamiliar with the tool I recommend checking out this article to learn more details, or simply visiting the IFTTT website here.

Once you get a handle on IFTTT, you’ll realize that there are thousands of combinations of recipes, which is where this article comes into play. If you’re looking to stay organized and you need some good recipes, look no further.

IFTTT Recipes

(more…)

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