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Pinterest Spotlight: What You Need to Know About Promoted Pins

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Pinterest Spotlight: What You Need to Know About Promoted Pins

pinterest-spotlight

Pinterest rang in the new year with a bang that could be very lucrative for your business. On January 1, 2015, they opened up their Promoted Pins beta program to all Pinterest users. For ecommerce brands selling products online or any brand looking to increase awareness and drive traffic, this could be a great addition to their marketing mix.

While actual results from Promoted Pins tests are hard to come by, they have been said to “perform just as good and sometimes better than organic pins,” which is saying something since organic pins have the highest average cost per order of any social referral. Food, automotive and financial services verticals were cited as seeing the most positive results.

Promoted Pins on Pinterest

At this time, the Promoted Pins program is pretty basic, but Pinterest has plans to expand advertising features in the future by releasing new ad formats and targeting parameters. Until those new features are released, I wanted to share some details on how Promoted Pins work and how you can leverage them for your business. (more…)

Paid Search Audits: Thinking Like a Marketer

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Paid Search Audits: Thinking Like a Marketer

Paid Search Audits: Thinking Like a Marketer

One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services.

Either way, I love audits. I’m always interested in the strategies and approaches taken by other people in managing these accounts, even if a lot of times it winds up being a lesson in what not to do.

Auditing an account can get highly granular, and vary drastically by client situation. However, there are certain themes that really tie back to smart marketing vs. hyper-focusing on every possible data point in an account. They’re the bigger-picture misses that can hamstring performance, but people miss them because they’re obsessing too much over the individual data dimensions.

At the outset, it’s important to understand several things before you try and tackle the more specific nuances within their account:

• What is the success metric for the account? Cost per acquisition? Return on ad spend?
• How are they measuring that metric? Are phone calls tracked? Do they have e-commerce tracking already set up and functioning well?
• What vertical are they in? Some are a lot more expensive than others.

With that, here are three examples of audit issues I see fairly commonly. While the account data is important to all of them in providing clues, they’re all good examples of remembering that just because you do PPC, it doesn’t mean you’re not a marketer as well. (more…)

How to Use Google AdWords Call-Only Campaigns

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How to Use Google AdWords Call-Only Campaigns

How to Use Google AdWords Call-Only Campaigns

On February 20, Google released a new campaign type in AdWords which is specifically designed to increase phone calls. This can be extremely beneficial for those companies that value phone calls over website visitors and they will only show on devices that can make a phone call.

If phone calls are important to your business, this new feature could be exactly what you’ve been looking for. A click on a call-only advert will result in a phone call directly to your business. Coupling this with a knowledgeable sales team, you should have no problem increasing your conversion rates and overall revenue. (more…)

Categories: Tips
Read more

7 Video Tips to Impact Your Website’s SEO Rankings

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7 Video Tips to Impact Your Website’s SEO Rankings

Videos are rapidly becoming an integral part of the online marketing strategies of influential and innovative companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.

However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that:

  • The content is irrelevant.
  • They might not be able to find your video easily.
  • There’s no specific reason why a viewer should watch it.
  • The potential viewers can’t understand what the video is about.
  • It has not been promoted properly.
  • The video is too long for the audience to watch it patiently.

You can plan the video usages properly, though. For example, sites like clickmeeting.com suggest the use of video conferencing as well for streamlining your business processes. No matter what you do, ensure that videos are able to boost your rankings on the search engine significantly.

7-video-tips-SEO

But, how can you do that? (more…)

Categories: SEO
Read more

3 Critical Reasons SEO Must Start at a Website’s Inception

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3 Critical Reasons SEO Must Start at a Website’s Inception

Many people believe that SEO is a reactive process, and many times, that is true. Our kick-off process starts with a laborious audit phase where we evaluate a website under multiple lenses to make sure we able to diagnose issues accurately before we begin “fixing” it. Fixing a website and its keyword strategy is the reactive part of SEO I am talking about. Sometimes, we are not left with much of a choice except to come in and fix problems that may have plagued a site for a long time.

But once in a blue moon, we sign clients who are currently building a new website or rebuilding one, and it is these projects where we are able to actively help a site before problems accrue.

3 Critical Reasons SEO Must Start at a Website's Inception (more…)

Categories: SEO
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How to Write Content Like a Boss (in GIFs)

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How to Write Content Like a Boss (in GIFs)

Michael Scott, Ron Swanson and Donald Trump all have something in common besides their nice haircuts and good looks — they’re boss at being the boss. When it comes to the world of content writing, there’s so much competition.

There will always be better blogs, better products and, yes, even bosses with better mustaches than Swanson’s. How can you make your content stand out from the crowd?

how-to-write-content-like-a-boss

(more…)

5 Quick Resources for Royalty-Free Images

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5 Quick Resources for Royalty-Free Images

When it comes to marketing your content or even wishing your customers a happy holiday on your Facebook page, an expressive image can really grab their attention. It’s increasingly important on Facebook and absolutely essential on social networks like Pinterest.

Here is a list of five quick and easy resources for royalty-free images. (more…)

How Semantic Search is Shaping Content

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How Semantic Search is Shaping Content

semantic-search-shaping-content

All marketers face the same never-ending plight: climbing the ranks of search engine results to cross paths with the searchers who need their services. But to no avail, the black hat SEO magicians sneak their way through, leaving both you and potential customers empty-handed.

Although rising to and staying at the top of search results is a constant struggle, content marketers are familiar with a special brand of frustration these shady characters inspire. You produce relevant content in an honest effort to educate and impress potential clients, but it never reaches the eyes of potential customers who could actually benefit from it.

Fortunately, as more search engines manipulate their algorithms to favor relevance and intent, the days of keyword stuffing and link manipulation are limited. But this also means that content marketers need to understand and practice semantic searching. (more…)

Categories: SEO
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ICYMI: SEO Trust Signals, FCB Grid & Web Analytics Framework

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ICYMI: SEO Trust Signals, FCB Grid & Web Analytics Framework

Last week we featured articles on SEO trust signals, the FCB Grid and seven easy steps to create a web analytics framework.

Miss any of these stories? Keep reading. (more…)

What Makes a Digital Marketing Genius?

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What Makes a Digital Marketing Genius?

Professional digital marketers run into it all the time. The web development company that “does SEO.” The in-house marketing manager or small business owner who “sets up some PPC campaigns.”

Now, they’ve come to us to find out what’s gone wrong.

Of course, this is frequently followed by shock and awe that we would suggest their web presence requires (and deserves!) a healthy monthly investment in the range of thousands of dollars. We never hear from many of them again.

digital-marketing-genius

(more…)

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How to Do a Basic Local SEO Audit in 30 Minutes or Less

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How to Do a Basic Local SEO Audit in 30 Minutes or Less

A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.

When new leads come into our LocalSpark service we gather some basic information from the prospect. Before the sales call, we do a quick 30-minute audit of their situation to find the opportunities we can help them with, and to make sure that they’re a good fit for our service.

The audit shows the potential client that we’ve put in some leg-work on their case and are already looking for ways to help them. When you go into the sales call prepared with information about their situation and how you’re going to help them, it demonstrates that you know what you’re doing and can be the edge that convinces them to choose your agency over another.

how-to-do-basic-local-seo-audit

So, how can you conduct your own 30-minute local SEO audit? Keep reading. (more…)

How To Integrate SEO into the Marketing Mix! #SEMrushchat

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How To Integrate SEO into the Marketing Mix! #SEMrushchat

marketing-mix

Hello, dear SEMrush blog readers!

First of all, about the numbers — our last chat, “How to Integrate SEO into the Marketing Mix!” with special guest expert Mike Moran, was the most popular SEMrush Twitter Chat so far!

We had twice as many tweets and participants! (And as a result, twice as much excitement!)

So, let’s dive into a mix of SEO, great insights, high-level expertise and fun!

(more…)

How to Convert the Mobile Search Visitor #semrushchat

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How to Convert the Mobile Search Visitor #semrushchat

Screen Shot 2015-02-25 at 19.02.34

Hello, dear SEMrush Blog readers!

Today we have a very hot topic for you: How to Convert the Mobile Search Visitors!

Mobile is booming, it’s a long lead time game and if you are still not prepared, you are loosing without even playing.

Just take a look at these numbers:

  • 57% of users won’t recommend companies with poor mobile sites;
  • 1 in 4 online searches are conducted on mobile devices;
  • Mobile Ad revenue will more than double to $24.5 billion by 2016.

*Originally from Search Engine Journal.

So, please enjoy this recap of our SEMrush Twitter Chat with great author and speaker Brian Massey – from basic theory to advanced practice of mobile landscape.

(more…)

What Makes a Digital Marketing Genius?

,
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...
What Makes a Digital Marketing Genius?

Professional digital marketers run into it all the time. The web development company that “does SEO.” The in-house marketing manager or small business owner who “sets up some PPC campaigns.”

Now, they’ve come to us to find out what’s gone wrong.

Of course, this is frequently followed by shock and awe that we would suggest their web presence requires (and deserves!) a healthy monthly investment in the range of thousands of dollars. We never hear from many of them again.

digital-marketing-genius

(more…)

3 Critical Reasons SEO Must Start at a Website’s Inception

,
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...
3 Critical Reasons SEO Must Start at a Website’s Inception

Many people believe that SEO is a reactive process, and many times, that is true. Our kick-off process starts with a laborious audit phase where we evaluate a website under multiple lenses to make sure we able to diagnose issues accurately before we begin “fixing” it. Fixing a website and its keyword strategy is the reactive part of SEO I am talking about. Sometimes, we are not left with much of a choice except to come in and fix problems that may have plagued a site for a long time.

But once in a blue moon, we sign clients who are currently building a new website or rebuilding one, and it is these projects where we are able to actively help a site before problems accrue.

3 Critical Reasons SEO Must Start at a Website's Inception (more…)

Categories: SEO
Read more

7 Video Tips to Impact Your Website’s SEO Rankings

,
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...
7 Video Tips to Impact Your Website’s SEO Rankings

Videos are rapidly becoming an integral part of the online marketing strategies of influential and innovative companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.

However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that:

  • The content is irrelevant.
  • They might not be able to find your video easily.
  • There’s no specific reason why a viewer should watch it.
  • The potential viewers can’t understand what the video is about.
  • It has not been promoted properly.
  • The video is too long for the audience to watch it patiently.

You can plan the video usages properly, though. For example, sites like clickmeeting.com suggest the use of video conferencing as well for streamlining your business processes. No matter what you do, ensure that videos are able to boost your rankings on the search engine significantly.

7-video-tips-SEO

But, how can you do that? (more…)

Categories: SEO
Read more

How to Use Google AdWords Call-Only Campaigns

,
1 Star2 Stars3 Stars4 Stars5 Stars
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How to Use Google AdWords Call-Only Campaigns

How to Use Google AdWords Call-Only Campaigns

On February 20, Google released a new campaign type in AdWords which is specifically designed to increase phone calls. This can be extremely beneficial for those companies that value phone calls over website visitors and they will only show on devices that can make a phone call.

If phone calls are important to your business, this new feature could be exactly what you’ve been looking for. A click on a call-only advert will result in a phone call directly to your business. Coupling this with a knowledgeable sales team, you should have no problem increasing your conversion rates and overall revenue. (more…)

Categories: Tips
Read more

Pinterest Spotlight: What You Need to Know About Promoted Pins

,
1 Star2 Stars3 Stars4 Stars5 Stars
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Pinterest Spotlight: What You Need to Know About Promoted Pins

pinterest-spotlight

Pinterest rang in the new year with a bang that could be very lucrative for your business. On January 1, 2015, they opened up their Promoted Pins beta program to all Pinterest users. For ecommerce brands selling products online or any brand looking to increase awareness and drive traffic, this could be a great addition to their marketing mix.

While actual results from Promoted Pins tests are hard to come by, they have been said to “perform just as good and sometimes better than organic pins,” which is saying something since organic pins have the highest average cost per order of any social referral. Food, automotive and financial services verticals were cited as seeing the most positive results.

Promoted Pins on Pinterest

At this time, the Promoted Pins program is pretty basic, but Pinterest has plans to expand advertising features in the future by releasing new ad formats and targeting parameters. Until those new features are released, I wanted to share some details on how Promoted Pins work and how you can leverage them for your business. (more…)

Paid Search Audits: Thinking Like a Marketer

,
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...
Paid Search Audits: Thinking Like a Marketer

Paid Search Audits: Thinking Like a Marketer

One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services.

Either way, I love audits. I’m always interested in the strategies and approaches taken by other people in managing these accounts, even if a lot of times it winds up being a lesson in what not to do.

Auditing an account can get highly granular, and vary drastically by client situation. However, there are certain themes that really tie back to smart marketing vs. hyper-focusing on every possible data point in an account. They’re the bigger-picture misses that can hamstring performance, but people miss them because they’re obsessing too much over the individual data dimensions.

At the outset, it’s important to understand several things before you try and tackle the more specific nuances within their account:

• What is the success metric for the account? Cost per acquisition? Return on ad spend?
• How are they measuring that metric? Are phone calls tracked? Do they have e-commerce tracking already set up and functioning well?
• What vertical are they in? Some are a lot more expensive than others.

With that, here are three examples of audit issues I see fairly commonly. While the account data is important to all of them in providing clues, they’re all good examples of remembering that just because you do PPC, it doesn’t mean you’re not a marketer as well. (more…)

SEO Growth Hacks for Startups

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SEO Growth Hacks for Startups

One of the most relevant new terms for online marketing and business is “SEO growth hacks.”

Although this is a relatively new term, the idea behind it is simple: startups were looking for a way to differentiate themselves from competition online to raise their rankings in the major search engines. However, most of these companies do not have the budget to compete with their competition in a traditional way. SEO growth hacks simply means generating attention for your company within the major search engines without spending a great deal of money.

seo-growth-hacks-for-startups

Here are some of the SEO growth hacks for startups to come out of the online marketing idea mill in the past few months. (more…)

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