Content is the most significant part of any marketing activity – it drives new leads, builds relationships and allows you to establish and share your brand. Yet often it happens that lack of budget prevents small companies from developing and implementing a strong content strategy.
In our latest Twitter chat, we wanted to learn how to create compelling content while keeping a company’s budget in mind. Let’s look at some money-saving tips for content marketers, advice on outsourcing, automation of some content processes and much more with our participants and special guest, content marketing consultant Brian Honigman, CEO of Honigman Media.
Usually when someone says “SEO,” most people immediately think of Google. However, there are many other large-scale websites that have their own search engines inside of them.
One of the largest that most people don’t think about is Amazon. Home to over 200 million products, Amazon is an online retail monster. Furthermore, it is becoming easier every year to start your own Amazon-related business, such as Amazon Associate or Fulfillment By Amazon (FBA), or to become a Kindle Direct Publisher (KDP) through the Kindle platform.
However, what makes Amazon even juicier than Google is that, unlike Google, the majority of people who go to Amazon are buyers. They aren’t there to do research or lookup some fact. They have a product in mind and are ready to purchase.
So, it probably goes without saying that whoever has their product rank #1 for a critical keyword in Amazon gets the sale … not just the click, but the actual sale.
While it’s obvious how powerful Amazon SEO can be in increasing one’s business, Amazon and its algorithm are relatively unknown.
So, to help you get your products or your client’s products to the top of the Amazon’s Search Engine Results Pages (SERP), let me introduce you to A9 and Amazon’s algorithm variables. (more…)
When everyone is competing for social media attention, SEO standing and business between similar brands, developing a good influencer marketing strategy can be key. This is especially important for small businesses that not only have to compete with bigger brands, but also need to gain enough attention to become respected industry leaders themselves. Getting this respect and enforcement can lead to furthering brand awareness and ultimately boost online traffic.
So the big questions is then, of course, how do you approach industry specialists and make sure you can capture their interest?
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.
Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales. But who wants to settle for mediocre results when so much more is readily available?
While optimization takes ongoing work and attention, here are five keys that will set you up for success. Follow all five keys and you will be way ahead of most of your competitors.
As digital marketers we’ve become so used to the constantly changing search landscape. Google’s Knowledge Graph is no different.
Just three years ago there was an enormous emphasis on implementing Authorship and linking your online publishing agent to Google+. This was an aim to influence and accompany Google’s Knowledge Graph, which launched in May 2012. Today, this tie between the concepts has unraveled as less emphasis is placed on G+ and Authorship is an all but defunct concept.
But the Knowledge Graph remains, and its evolution is targeting quality and expansion. Given the increasing prevalence of Answer boxes in SERPs over the last six months and the many tests Google is documented as conducting recently, I think it’s fair to say they won’t be disappearing any time soon.
What are Featured Snippets?
Google’s Answer boxes (officially called featured snippets, but also sometimes called a rich answer or a direct answer) are one of the most common elements of the Knowledge Graph. (more…)
Here’s the truth: not all brands can talk like Denny’s or Old Spice – nor do we want them to. People don’t necessarily want to hear the same lighthearted tone from their financial advisor as they would from their favorite purveyor of hashbrowns.
Can you imagine?
“Investing $15-thou of the dividend moola turned out to be a bomb move — talkin’ $25k in six months, son! Rolling in the Benjamins!”
Yeah, not thrilled about that.
That being said, most brands want to humanize their voice. At Boombox, we’re finding that interactive content (quizzes, polls, realtime lists and the like) gives brands a golden opportunity to connect with their audience on a personal level.
But even the word “audience” suggests a self-centric tone. We tend to think of content in a “presenter-to-audience” format, where information is imparted in a one-way flow. We talk, you listen.
There’s a place for that, but I think we can do better. Let’s examine that model of communication first, then a few alternatives. (more…)
When I moved from Brooklyn to Queens back in 2010, I lived in an apartment across the street from “The Irish Cottage,” a neighborhood Irish Pub in Forest Hills.
After a few visits, the staff knew me by name, knew my schedule and often times had my drink ready for me when I arrived. Additionally, since the bartenders knew my taste, they ALWAYS offered fantastic cocktail recommendations.
I felt important. Like The Irish Cottage cared about me as a person and a patron. And because I felt important to them, I became a regular — as did many in the neighborhood.
Seems like basic business 101, right? All businesses should be creating one-to-one personalized relationships with customers both offline and online.
What if we could personalize our own web properties for our customers? What if all of our online experiences were personalized and tailored to fit our individual customer needs? What if our websites made it easy for customers to QUICKLY find what they were looking for?
The good news is, much of this is already possible! (more…)
There are some things you just can’t deny: bloody marys taste better on an airplane, Vampire Eric from “True Blood” is the hottest man alive and opening an online store is the easiest route to e-commerce success.
Okay, maybe the first two points are subjective, but I’ve put together eight reasons below why opening an online store is an undeniably smart move for all small business owners, and I think you’ll agree with me! (more…)
IFTTT (“If This, Then That”) is an app, available on desktop and mobile, that allows users to create “recipes” that link common, every day activities to social media, and there are a ton of ways you can use it as a small business. If you’re unfamiliar with the tool I recommend checking out this article to learn more details, or simply visiting the IFTTT website here.
Once you get a handle on IFTTT, you’ll realize that there are thousands of combinations of recipes, which is where this article comes into play. If you’re looking to stay organized and you need some good recipes, look no further.