A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.
When new leads come into our LocalSpark service we gather some basic information from the prospect. Before the sales call, we do a quick 30-minute audit of their situation to find the opportunities we can help them with, and to make sure that they’re a good fit for our service.
The audit shows the potential client that we’ve put in some leg-work on their case and are already looking for ways to help them. When you go into the sales call prepared with information about their situation and how you’re going to help them, it demonstrates that you know what you’re doing and can be the edge that convinces them to choose your agency over another.
So, how can you conduct your own 30-minute local SEO audit? Keep reading. (more…)
One of the most relevant new terms for online marketing and business is “SEO growth hacks.”
Although this is a relatively new term, the idea behind it is simple: startups were looking for a way to differentiate themselves from competition online to raise their rankings in the major search engines. However, most of these companies do not have the budget to compete with their competition in a traditional way. SEO growth hacks simply means generating attention for your company within the major search engines without spending a great deal of money.
Here are some of the SEO growth hacks for startups to come out of the online marketing idea mill in the past few months. (more…)
What are personas, and how can you create and shape them to boost your content marketing efforts?
If you’re using a platform like HubSpot, Buffer or Eloqua to supplement your marketing efforts, you’ve probably been advised to create customer personas to help target those efforts more effectively.
There’s a lot of confusion about what such an undertaking entails, how much effort you should put into building and developing them and their importance to your overall strategy. However, it’s more than worth your while to sift through the uncertainty, as the right personas — when effectively used — will focus your content in productive ways and, most importantly, improve your conversion rates.
Hello, dear SEMrush blog readers!
We have something new for you this time. Our previous Twitter Chat was quite extraordinary and challenging. Usually we cover just one topic during the chat, but this time we decided to cover six topics at once!
We asked six dumb SEO questions to smart SEOs. And here are the results!
By the way, if we didn’t answer your question during this chat, we’ll be happy to answer your questions in the comments section. Enjoy!
Inbound marketing is all about getting the right leads to come to you so you don’t have to waste your time and energy chasing people who just aren’t interested in what you have to say. Marketers know that stellar SEO can make or break their content marketing efforts, so it’s typically an integral part of their strategy — and understandably so. The problem is that the rules of SEO are constantly changing and it’s no easy feat to stay in-the-know.
The one rule that absolutely never changes is give your readers value. As Mr. Erez Zundy so elegantly points out, “What does that even mean?” So many marketers offer this vague piece of advice that it’s practically cliche — but not necessarily irrelevant. SEO is crucial to driving web traffic, but at the end of the day, we should be writing for people, not algorithms. (more…)
You set goals for traffic, new followers, backlinks and social shares. You created a content calendar filled with engaging topics and titles that will keep you and your copywriters busy. You have a plan, you’re organized and you have every intention for the interconnectedness of your future on- and off-site content assets to look like this:
(image source: http://i.imgur.com/SAqMEmj.jpg)
Instead, you find yourself several months into content production and it looks like this:
(image source: http://i.imgur.com/SAqMEmj.jpg)
There’s little that upfront planning can do to prevent this from happening. Even the best-planned content strategies will begin to unravel as your site grows and becomes more complex to manage.
Of course, I’m not saying that you should skip your initial content strategy development. Rather, you should carry it through execution so that you force yourself to critically think about each asset before you create it.
So, what’s the key to keeping a content strategy on track? Spend 30 minutes to plan out each piece of content before it’s produced. Yes, it’s an extra commitment of time, but it is vital in keeping your content strategy focused on your goals while avoiding hours of cleanup down the road.
This article will provide you with a template that you can use to fully define the purpose of any new content asset you want to create and what must be done for it to be successful. I’ll show you how documenting and tracking relevant information will keep your content strategy from going off course.
Competitor analysis is a vital part of marketing. Whether it’s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI.
A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting. Without competitor analysis, a business might not understand which channels it should target and what strategy it might plan in order to generate the maximum conversions.
With the new year promising tremendous growth in terms of investment in digital channels, let’s find out the 5 awesome strategies that every digital marketer must perform in order to get ahead of their competitors and generate more business for their clients.
What do customers want?
A consumer wants to be satisfied. He wants to spend money and get a good return on his investment.
All the pressure underneath the excitement of buying new things and making purchases comes together on the keyboard while making queries on the SERPss and finding reviews through countless sources.
We want clues. We want signs of satisfaction. We look for a thumbs-up.
Most of us don’t want to go crazy researching for any one purchase — hence, most of our purchases are influenced by our own past experiences, eye-witness examples or recommendations.
To understand the consumer’s mind and its influence on search behavior, I thought I’d explore some situations that reveal the connection of psychology and search behaviors.
We focus on social interaction, communication, content strategy and customer satisfaction to develop authority of our brand. So knowing exactly what people might want or demand will help trigger some ways to perform better in the search engines.
Below you’ll find my list of examples.