At the end of the day, most business decisions are driven by the desire to make money. That’s no different when it comes to content marketing.
There’s really no end to the amount of statistics that highlight just how necessary content marketing is to business success. For starters, websites that have blogs have 434 percent more indexed pages and 97 percent more indexed links compared to their blogless counterparts. What’s more, B2B companies that have blogs generate 67 percent more leads per month than non-blogging companies.
Businesses that move forward with content marketing strategies wish to build meaningful relationships with their customers, providing them with content that adds value. But that relationship, businesses hope, will ultimately be financially lucrative to them.
Brands might very well create the best content. But if that content is not drawing eyeballs, what’s the point?
It’s no secret that crafting content marketing strategies with SEO optimization in mind is important to ranking higher, and thus getting more readers to your content. But it’s only half the battle. Google also cares about how many other people are linking to your content and encouraging other people to read it.
Let’s take a look at some examples of how you can earn links. (more…)
Did you miss last week’s webinar on uncovering back-to-school trends with our tools? Well, you’re in luck!
Join us for three free webinars this week: two intros and another “back-to-school” advanced user one.
As the years fly by, there remains one constant while working as a SEO/PPC manager. That constant happens to be the frequency of Microsoft Excel use by SEOs and the importance of being proficient with functions or formulas that can help you save time. There’s really no way around it; if you work as a campaign manager or project manager for a SEO/PPC management company you are going to be using Excel, A LOT!
With that being said, I wanted to share some of my favorite formulas, functions and tips for Excel I have used over the years. I hope to teach readers how to use these tricks and tips to their advantage so they can increase the efficiency of their workflow. (more…)
Over the past 10 years, SEO has changed dramatically. If you’re an SEO with any tenure in the marketplace, you already know that. If not, if you’re just starting out in this crazy world of ours, you really missed the fun days — the days of wealth and abandon.
In 2014, we have to work much, MUCH harder to get our clients to rank well in search. Some say that SEO is dead, and if you base your perspective on the idea that we can’t use any of the tricks we were taught back in the day, I’d agree with you. That kind of SEO is dead. Buying links, using keywords all over the page or loading up meta tags with keywords are now not only gone, but if you use tactics like that, you may as well close shop and take the shingle down.
So, should SEOs curl up and die? (more…)
This past week on the blog, we featured articles on international keyword research, PPC and Google Authorship.
Did you miss any of these stories on the blog? Here’s a quick recap. (more…)
You can promote your content in a thousand different ways. Ads can work, but there are more proactive methods you can use to build buzz, extend your reach and motivate your readers to visit your pages.
Here are my ten favorite methods for doing just that. (more…)
Google Display Network (Google Display) is the largest online display network in the world, reaching about 90 percent of all internet users.
Despite the ability to place ads that can be reached across millions of sites, there are more than a few advertisers who still look for alternatives to Google Display. Why? Well, Google Display can’t appeal to everyone’s wishes and needs.
Lets take a look at the cons and alternatives to Google Display. (more…)
Major search engine results are not the flat list of ten links that they once were. With the rapid evolution and addition of paid media, semantic search, knowledge graphs, predictive search, etc., search has come a long way toward providing a one-stop shop for all types of users. Google in particular is leading the pack in what Product Management Director Johanna Wright describes as “moving from an information engine to a knowledge engine.”
Through all of these changes and much to the chagrin of SEOs everywhere, the major concern of almost every business owner remains the same: snagging the top search result, or at least a position within the top three. However, in highly competitive markets, verticals dominated by major brands (think Delta or Target), or searches where search engines place higher significance on knowledge resources or aggregate listings, ranking number one isn’t always a possibility or even a necessity.
So, how can websites generate interest without ranking number one? (more…)
Register for ClickZ Live San Francisco, and take $500 off of the on-site registration prices!
The digital marketing show will be held August 11-14 in San Francisco. The four-day event will feature workshops, speakers and exhibitors, including yours truly, SEMrush.
Get the promo code after the jump. Bonus: Early bird rates have been extended! (more…)
Ever since the release of the Google Penguin algorithm update, website owners have been on a link auditing rampage. Naturally, this has led to a slew of services and products that will “clean up” your link profile.
Unfortunately, many of these services use automated programs to identify and remove potentially toxic backlinks. The problem with using programs to audit your links is that some good links may be removed and some bad links may slip through the cracks. Those of you who want to make sure your preserve as much link equity as possible while eliminating the truly harmful links can use the following link audit procedure on your website.
Here are six ways you can conduct your own link audit. (more…)