Webinar: Uncover Back-to-School Trends with SEMrush

, July 22, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Join us for this week’s batch of SEMrush webinars!

We have two intro webcasts, and an advanced user one to help you analyze back-to-school trends. (more…)

8 Content Tips for Early Stage Startups

, July 22, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Why content marketing and not SEO or SEM, you ask? Well, after a lot of experimentation and failures, startups have come to learn that content marketing is one of the most efficient marketing efforts. It is lean, mean and scalable, just like startups are. More and more startups these days are embracing content marketing like no other marketing channel.

Early stage startups have limitations: budget, staff and scale limitations, to name a few. It’s a chaotic time, and everyone plays multiple roles. Big guys have marketing dollars in the millions. Early stage startups? Don’t even ask.

However, we’ve seen many early stage startups win with a solid content marketing strategy with zero dollars and mostly lean teams. How? Here are eight strategies for lean startups to win over the marketing channel with content marketing.

startup
 

(more…)

Customer Service Ratings Can Help Boost AdWords Performance on Your E-Commerce Site

, July 22, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Customer service has become a key factor in the online shopping experience, particularly as retailers can no longer compete on price and selection alone. In recognition of that fact, Google and other shopping engines including PriceGrabber have begun to give consumers easier access to customer service performance data in order to create a more transparent online shopping experience.

Now that customer service data is making its way to the forefront of the shopping experience, it’s important that advertisers are aware of where this data comes from, why it’s included and how it can best serve them in optimizing campaign performance.

(more…)

10 Ways Email Marketing Retains Customers

, July 21, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

email-marketingWhen it comes to boosting business profits, the knee-jerk reaction for many of us is to pick up the phone and introduce ourselves to new potential customers. Our natural assumption being that this fresh blood is the perfect soundboard for our sales spiel without any complicated history or preconceptions of our brand.

In real life, though, the grass isn’t always greener. In fact, as you get a little closer, you’ll see that, much like AstroTurf, these customers take longer to secure and cost significantly more. With this in mind, showing your existing customers the care and attention they deserve is not only more cost-effective, it’s also a great way of shaping your reputation online.

Email marketing is a great way of achieving this. Here are 10 tips for retaining customers using this channel. (more…)

ICYMI: Cross-Cultural Research, PPC & Authorship

, July 18, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

This past week on the blog, we featured articles on international keyword research, PPC and Google Authorship.

Did you miss any of these stories on the blog? Here’s a quick recap. (more…)

10 Dos for Google AdWords

, July 18, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

10-dos-Google-AdWordsGoogle AdWords is a great tool for advertisers since it allows you to drive relevant traffic to a website almost immediately. If your account is set up properly, this could mean more clients and more business.

However, conversions can be generated only if your campaigns are perfectly built. This article will focus on 10 things you absolutely must do in order to start off on the right foot.

 

(more…)

Google Authorship Changes: What You Need to Know

, July 18, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

In late June, Google’s John Mueller announced they were removing author photos from search results which caused a lot of disappointment in the Internet Marketing world.

In short, this is what happened:

Author picture gone

Having that little competitive advantage in the SERPs was fun. It gave authors additional branding benefits, let alone a higher click-through for the articles that weren’t even ranking in the top 5. So why did Google take it away? (more…)

Content Marketing: It’s Not What You Think

, July 17, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

HELLO-AGAIN-content-marketingContent marketing has suddenly become a popular marketing technique that everyone is clamoring to take part in. However, content marketing isn’t new, nor is it what everyone thinks it is.

You see, content marketing has been around as long as marketing has been around. Content marketing is simply a more in-depth marketing experience that you provide for your customers.

The reason it’s become vogue over the past year is due to the changes in Google’s algorithm. (more…)

How To Write Great LinkedIn Posts

, July 16, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Social Media Icons On Smart Phone Screen.This year, LinkedIn announced something exciting — as of February 2014, you can now start publishing your own content to their community, using your profile!

In the world of content marketing, this is a great opportunity for each and every business with an online presence, and can bring in many people to your site. While this is exciting, you may be wondering just how to go about writing and publishing excellent content to share on LinkedIn.

This blog is going to explore why you should take advantage of this awesome opportunity, as well as how to create great content you’ll be proud to share. (more…)

Join SEMrush at ClickZ Live!

, July 15, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

clickzlive-sanfrancisco2014ClickZ Live (formerly known as SES Conference & Expo) will take place August 11-14 in San Francisco. The conference — for digital marketers, hosted by digital marketers — has taken on the identity of the industry’s premier publication, ClickZ.com.

The event has a stellar lineup of speakers, plenty of networking opportunities and 50 sessions on 10 tracks. SEMrush will be in attendance and is a Gold Sponsor.

For more information, and to learn how to save $400 when you register by July 18, read on! (more…)

1 2 3 59

SEMrush Webinar: Learn from Your Competitors’ Mistakes

, June 23, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Join us for three free SEMrush webinars this week!

Sign up for one of two weekly introductory webinars. For our more advanced users, learn how to investigate and analyze what your competitor is up to in Thursday’s webinar.

(more…)

5 Steps to a Solid SEO Foundation

, June 26, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

I love my clients. Every one of them is successful in their niche, and that’s the plan. I want them to be the best person to teach a topic, the coolest person to sell the most awesome stuff or the most loved and followed person in whatever it is they’re doing. I help them to do those things, and have had success, even with people who just started from scratch.

But I do see tons of stuff. One of the biggest mistakes I see is where a new marketer has no focus on what they want to do or on the SEO foundation they need to build for it. I mean, some folks have so many different focus points that none of them work! Don’t let that be you. If you do, you’re doomed to certain failure. (more…)

10 Local Link Building Strategies For Small Business

, June 30, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

For small businesses, SEO — and specifically link building — can seem like an intimidating endeavor.

Link building is hard work.

Google’s Matt Cutts recently reaffirmed the difficulty of viable link building:

“It’s certainly possible to do white hat link building. Usually, it’s called being excellent. Right…take Search Engine Land, you broke off from your old site, you started fresh. And yet, now…Search Engine Land is known as one of the most authoritative places to go on the web. You didn’t cheat, you didn’t take shortcuts — you went right up the middle and you earned it, with sweat. That’s the best way to do white-hat link building in my experience — sweat, plus creativity helps a lot.”

While this quote stresses the need for quality and diligence in link building, it also points out that it is possible to implement successfully. Cutts is talking about link building because links remain at the core of Google’s search algorithm — and link building is still the best way to improve visibility within search. (more…)

7 Content Rules to Succeed in a Post-Panda 4.0 World

, June 25, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Giant Panda eating bamboo, Chengdu, ChinaPanda 4.0 has some major changes that could affect how your site is found in search engines. While many blogs have discussed the new Google algorithm, you might not know the best way to create content that is best-suited for Panda.

In this post, Julia Spence-McCoy is going to show us some of the best practices for creating effective content in the Post-Panda 4.0 World.

(more…)

What’s New on the SEMrush Blog

, June 25, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

SEMrush-logoWe’ve done some remodeling around these parts.

Over the last few weeks, the development team at SEMrush has been hard at work to improve the look and functionality of our blog. All in the name of serving you, our loyal readers.

Here’s a look at a few changes we’ve implemented. (more…)

SEMrush Round Table: Common SEO Issues

, June 26, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

head

Recently, we asked a panel of experts about the issues they face with clients as Google continuously cracks down on websites.

We asked seven SEO professionals about the most common problems they face, and how they use tools like SEMrush to solve them.

(more…)

How to Get More Leads at Your Next Trade Show

, June 27, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Back in 2011, RJMetrics’ co-founders, Bob and Jake, attended their very first trade show. At first they did what they saw other vendors doing: standing, smiling politely and waiting for an interested prospect to strike up a conversation.

It was still the early days of the company, and the $8,000 price tag was weighing heavily on their minds. They decided that what everyone else was doing wasn’t enough; there had to be a better way to get more leads.

What they learned at that first event has sparked something of a tradition here at RJMetrics. Today we treat conferences like we do any marketing investment: we test, we collect data and we adjust our actions accordingly.

So, get ready — you’re about to learn the secret on how to get more leads at your next trade show. (more…)

ICYMI: SEMrush Round Table, Post-Panda & Lead Gen

, June 27, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

This past week, we featured articles on common SEO issues, adjusting to Panda 4.0 and lead generation, among others.

Did you miss any of these stories on the blog? Here’s a quick recap. (more…)

10 Ways to (Correctly) SEO Your Content

, July 2, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

Seo Keywords Flat Illustration ConceptEver since Panda 4.0 came out, it’s more important than ever to know what to do when it comes to SEO for your written online content.

SEO is what gets your site noticed; it can also get your site banned from search engines. Content needs to be optimized correctly in order for it to receive the right notice that you want instead of being buried on the search engine results pages.

Keep reading: we’re going to take a look at how exactly you can correctly optimize your online content and get the right kind of attention from Google.


(more…)

Happy Independence Day from SEMrush

, July 4, 2014
1 Star2 Stars3 Stars4 Stars5 Stars
Loading ... Loading ...

10387644_10100160696639748_5032565079575437961_nOur blog readers in the United States are celebrating Independence Day today. On July 4, the US declared independence from Great Britain in 1776.

As you might know, our US office is located in Trevose. This is just (literally, less than a quarter of a mile) outside of Philadelphia, America’s birthplace.

We hope our readers in the US have a fun-filled day with fireworks and celebrations. Happy 4th!

 
 
 
 
 
 
 

1 2 3 5