Join us for this week’s batch of SEMrush webinars!
We have two intro webcasts, and an advanced user one to help you analyze back-to-school trends. (more…)
Why content marketing and not SEO or SEM, you ask? Well, after a lot of experimentation and failures, startups have come to learn that content marketing is one of the most efficient marketing efforts. It is lean, mean and scalable, just like startups are. More and more startups these days are embracing content marketing like no other marketing channel.
Early stage startups have limitations: budget, staff and scale limitations, to name a few. It’s a chaotic time, and everyone plays multiple roles. Big guys have marketing dollars in the millions. Early stage startups? Don’t even ask.
However, we’ve seen many early stage startups win with a solid content marketing strategy with zero dollars and mostly lean teams. How? Here are eight strategies for lean startups to win over the marketing channel with content marketing.
Customer service has become a key factor in the online shopping experience, particularly as retailers can no longer compete on price and selection alone. In recognition of that fact, Google and other shopping engines including PriceGrabber have begun to give consumers easier access to customer service performance data in order to create a more transparent online shopping experience.
Now that customer service data is making its way to the forefront of the shopping experience, it’s important that advertisers are aware of where this data comes from, why it’s included and how it can best serve them in optimizing campaign performance.
When it comes to boosting business profits, the knee-jerk reaction for many of us is to pick up the phone and introduce ourselves to new potential customers. Our natural assumption being that this fresh blood is the perfect soundboard for our sales spiel without any complicated history or preconceptions of our brand.
In real life, though, the grass isn’t always greener. In fact, as you get a little closer, you’ll see that, much like AstroTurf, these customers take longer to secure and cost significantly more. With this in mind, showing your existing customers the care and attention they deserve is not only more cost-effective, it’s also a great way of shaping your reputation online.
Email marketing is a great way of achieving this. Here are 10 tips for retaining customers using this channel. (more…)
Google AdWords is a great tool for advertisers since it allows you to drive relevant traffic to a website almost immediately. If your account is set up properly, this could mean more clients and more business.
However, conversions can be generated only if your campaigns are perfectly built. This article will focus on 10 things you absolutely must do in order to start off on the right foot.
Content marketing has suddenly become a popular marketing technique that everyone is clamoring to take part in. However, content marketing isn’t new, nor is it what everyone thinks it is.
You see, content marketing has been around as long as marketing has been around. Content marketing is simply a more in-depth marketing experience that you provide for your customers.
The reason it’s become vogue over the past year is due to the changes in Google’s algorithm. (more…)
This year, LinkedIn announced something exciting — as of February 2014, you can now start publishing your own content to their community, using your profile!
In the world of content marketing, this is a great opportunity for each and every business with an online presence, and can bring in many people to your site. While this is exciting, you may be wondering just how to go about writing and publishing excellent content to share on LinkedIn.
This blog is going to explore why you should take advantage of this awesome opportunity, as well as how to create great content you’ll be proud to share. (more…)
ClickZ Live (formerly known as SES Conference & Expo) will take place August 11-14 in San Francisco. The conference — for digital marketers, hosted by digital marketers — has taken on the identity of the industry’s premier publication, ClickZ.com.
The event has a stellar lineup of speakers, plenty of networking opportunities and 50 sessions on 10 tracks. SEMrush will be in attendance and is a Gold Sponsor.
For more information, and to learn how to save $400 when you register by July 18, read on! (more…)