This week, we’re highlighting articles on content marketing (and why it will never go out of style), a case study on how cutting down industry jargon literally paid off and AdWords competition.
Check out the three posts we highlighted. Let us know what you think in the comments! (more…)
First, there were keywords (usually one or two), then there were long-tail keywords, and now there are search engine optimization “themes” — which some SEO gurus say is just another way of saying quality long-tail keywords.
What does it all mean, and why should you care if you’re not in the SEO game? The reality is every person and every business with an online presence needs to know and care about SEO. It’s not optional.
SEO and local SEO (LSEO) are a set of best practices that dictate your ranking when someone searches for your keyword(s) or themes. For example, if you offer guitar lessons in Ashland, your potential clients are probably querying something like “Ashland guitar lessons.” The quality of your SEO determines where you are on search results for that hit — and research shows few people will look beyond the first few results.
Themes are a potential game changer, and yet SEO gurus are digging in their heels. Here’s why it’s smart to embrace them early. (more…)
Any architectural structure is in danger of collapsing without a solid foundation. The same goes for your customer retention strategy. With a fragile foundation, it will soon start to shake.
A deep understanding of customers is the foundation of your customer retention, and you’ll lay this foundation with customer data analysis.
Let me explain this further with an analogy. (more…)
I guess if a search engine can give you the answer to life, universe and everything; you pretty much don’t need to go anywhere else, right?
It’s no wonder then that Google has maintained its vice-like grip on search market shares. The latest ComScore numbers show 67.6 percent of the search market is dominated by Google. Bing puts in a valiant act, while Yahoo — post-divorce from Bing’s search engine — is on a downward death spiral.
Before we get to a life beyond Google, let’s first revisit how Google works. This will help us appreciate the need for substitutes and their value. (more…)
I’ve been meaning to clean up some of the most popular pages on my blog, and getting the opportunity to write for SEMrush was the perfect excuse to really dig deep and see what I should do!
Oftentimes we have “darling pages” that we really want to rank well. But generally, your most popular pages traffic-wise come out of left field, and your job is to make sure you capitalize on your good fortune.
I write a lot on my blog and am often confused about what becomes popular and ranks highly. (But who am I to look a gift horse in the mouth if Google chooses to send a bunch of traffic my way?)
Two of the best pages on my site for keyword traffic are:
1) Customer Demographics: What Are Important Customer Demographics
2) 100 Great Twitter Tweet Examples
I know this by looking at my Google Analytics (Behavior > Site Content > All Pages).
As you can see, there are a couple of other pages that get more traffic, but honestly I think that messing with those would be a mistake. The best opportunities I have right now are to fix some of the problems I currently have on each of the two target pages. (more…)
I’ll never forget when I first got started in SEO in 2008. I manufactured a lead by responding to an ad on Craigslist, went and had a meeting with him, and sold him on a $1,750/month SEO contract.
It was my first one ever. I thought I was going to be off to the races.
Though it didn’t quite happen as fast as I would have hoped, eventually, I was up to around 10 campaigns. I had another person helping me by then, but things were getting confusing.
We decided to adopt a spreadsheet to try and track and organize things. That worked for a little while, but then we added a contractor so I could focus more on growth.
Things were slipping through the cracks, and I was left with no idea what was getting done and what wasn’t getting done. It was basically on the team to remember.
We know how that goes. So we set out to find some “project” management tools. (more…)
Any experienced digital marketer will tell you keyword research is at the foundation of everything: Choosing keywords for organic SEO, using keywords for content titles, choosing keywords for PPC campaigns, using keywords for persona and psychographic research, and much more. The current landscape for paid tools is limited in the types of data they provide, and almost always rely on Google AdWords data.
The SEMrush Keyword Difficulty Tool offers marketers an alternative. Forget wasting time and money optimizing for the wrong keywords because the research was incorrect. Now you can review over 100 keywords at a time, quickly see the site’s ranking and get an aggregate score so you can figure out if and whether you can compete.
Here’s a step-by-step guide on how to master the SEMrush Keyword Difficulty Tool.
Showing your ads to users who already visited your website is a very effective way to maximize your conversion rate. However, you need to make sure to optimize your traffic to show your ads to the most qualified segments of users to be able to increase profits.
Here are five questions you should ask yourself while building custom remarketing lists. (more…)
Are you grinding at the résumé submission table? Writing cover letter after cover letter catered to the job you’re applying for, and getting absolutely nowhere?
Getting an interview these days is hard, with hundreds of people applying for the same job. The reality is no employer will read every single résumé.
Instead, employers dump them into a folder, where a program known as “résumé filtering system” searches the documents based on keywords. Sound familiar? The only difference here is Panda is not an issue.
However, you should use keywords within sentences to attract the employer. For example, let’s say you’re about to apply for a job as an Administration Officer. The employer might very likely be looking for keywords such as: Microsoft Office, Time Management, Answering the Phone, Filing, Meetings, Calendars, Learn and Develop, one-to-two years.
Of course this all depends on what keywords the employer looks for, and it might not be mentioned in the job advertisement. This is where SEMrush becomes a gold mine! You can discover all possible keywords your future employer might use by placing a keyword inside SEMrush. Here’s how. (more…)
SEO is an ever-evolving field. Just when you think you’ve got the rules down, along comes a whole new set in response to the latest Google algorithms or mobile search trends or web design principles. Trying to keep up with all these changes can frustrate any online marketer.
But the good news is the fundamentals of SEO are fairly constant — so if you’ve been following SEO best practices, you’re already ahead of the game. To update your strategy for the latest SEO rules, there are three areas you should focus on:
Here’s how you can integrate these three important segments into a modern SEO strategy that will help you gain a high ranking in organic search and a tangible return on your investment. (more…)