Food for Thought Friday: Facebook, Content in 2015 & SEO

, November 28, 2014
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This week we’re featuring articles on the new Facebook algo change for January 2015, content predictions for the New Year, and how SEO and conversion rates work together.

Check out these three posts after the jump! (more…)

3 Tips for Shopping Campaign Competitive Analysis

, November 28, 2014
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Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.

Thankfully, SEMrush launched a new competitive intelligence tool called Product Listing Ads Research (PLA) to help the PPC community maximize their time. Don’t worry if you haven’t seen it or used it because I’m here to offer three tips on how you can start taking advantage of this tool.

Using this feature on a regular basis will keep your account ahead of the game and provide some ideas on how to make your ads stand out. (more…)

How to Get Clients On Board a Content Strategy

, November 27, 2014
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So you have a client who wants to dominate his market, and he has come to you — out of all the SEO professionals out there — to make it happen.

He wants to “be on Page 1″ for a group of keywords that you, frankly, can’t change his mind about. His company is hell-bent on ranking for these keywords. Despite your views on how they should think about organic visibility, you are left thinking you might actually take on this project with the one primary KPI being a couple of keywords your client thought up. Sound familiar?

I want to share an approach to competitor analysis and keyword research with you, which will get your client to think about achieving results with a more sophisticated strategy. SEMrush has helped me personally turn many prospective clients into real paying clients, with a healthy outlook on the modern world of search.

It is not groundbreaking in the slightest. But it simply makes this type of data easier to work with for the busy, decision-making business owners and marketing managers. (more…)

6 Tips for Perfect Headlines

, November 27, 2014
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Managing your social media can be a hard job, especially when you’re bogged down with deadlines, high KPIs and all those other things that can kill your creativity. But still, you must produce posts that are effective — and by that I mean interesting, catchy, fresh, easy-to-read and shareable.

The good news is after you work as a community manager for a while, you learn little tips and tricks to help you promote content. One of the most important parts of a great post for social media? A short, catchy headline or meta description promising the reader they will find useful information.

Today, I want to share a list of headline options that will make your posts 100% attractive and shareable. Note: This list will also be very useful for content managers. (more…)

Content Marketing Secrets: How To Tell Stories That Convert

, November 26, 2014
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Ever wonder what happens online every 60 seconds? You’d be amazed how online users create and consume content.

Creation and consumption of content are what make digital work. Digital marketers have been seeing the lost opportunity in content marketing; but it’s not enough to make articles, come up with an infographic or share great stuff online. Content marketing is all about telling stories. Many “content marketers” claim “we-are-storytellers” without even understanding the ground rules and the end point: conversion. (more…)

SEMrush Twitter Chat #5: Tips To Spice Up Your Blog

, November 26, 2014
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We all know the basic recipe for a good blog post — fresh, crisp content; saucy social media posts; tasty visuals and a killer headline (with a pinch of salt and pepper). But what about something new?

During the last SEMrush Twitter Chat, more than 100 participants joined our guest expert Joe Griffin, co-CEO and co-founder of ClearVoice and iAcquire. He shared tips and tricks that are sure to help you unlock your blog’s potential and deliver the content goods to your hungry audience!

Sound delicious? Read on! (more…)

How to Optimize Your Google Shopping Campaigns with SEMrush Product Listing Ads (PLA) Data

, November 26, 2014
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If you have an e-commerce website, you either already know how effective Google’s product listing ads are for attracting shoppers’ attention, or you — as a smart seller — are planning to start using them soon.

But how do you advertise on Google Shopping? Here are some important steps to follow:

1. Create a Google Merchant Center account
2. Link it to your AdWords account
3. Fill out and upload your product feed
4. Set up a new PLA campaign
5. Sub-divide your products into product groups
6. Start bidding and tracking your PLAs’ performance
7. Don’t forget to update your data feed as often as you can, especially after updating your product database

Is there anything else? Oh, yes — always keep tabs on your PLA competitors!

Web store owners adore product listing ads for their high conversion rates and reasonable CPCs, and your online competitors do as well. Understanding your e-commerce rivals’ PLA strategies is crucial for winning more sales online.

In this post, we will cover how SEMrush Product Listing Ads data can help answer these important questions:

  • Who are your competitors on Google Shopping?
  • Which keywords prompt your and your competitors’ product listing ads to appear in paid search results?
  • How are your PLAs performing compared to your competitors?

Read on to find the answers to these and other questions! (more…)

Open the Social Traffic Floodgates With WordPress Plugins

, November 25, 2014
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open the social traffic floodgates

There’s no denying the influence social media can have on your online presence.

Some of the big players like Facebook and Twitter have transitioned from being a place to share updates with friends to a powerful network for brands to engage with customers and sell their products. So having a good following on social networks and bringing in targeted traffic from social media is something that everyone (at least everyone who is reading this) should be interested in.

According to a recent survey by Hootsuite 88 percent of organizations think social media is a valuable source of competitive and industry-specific business intelligence and believe social media presence is important to stay competitive. The following infographic also breaks down how they value their social media traffic. (more…)

Are the Social Media Accounts for Your Business Secure?

, November 25, 2014
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Many people look for ways to build up and successfully maintain their social media profiles. Other people online, however, are looking for ways to tear down those profiles. This article will help you prevent your business social media account from being the victim of a hack.

There have been many hacks over the past few years, and this is an issue every business owner and social media manager should be concerned about. Online hackers break into social media accounts to make accounts they don’t like look bad, to steal data, or just for the fun of it. Prepare yourself, and don’t wind up being someone else’s good time! (more…)

ICYMI: E-comm, Marketing and PLA

, November 24, 2014
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Last week we featured articles on 15 ways to make you e-comm site more user-friendly, the difference between content and inbound marketing, and an overview of the features currently available in the new SEMrush PLA research tool.

Did you miss any of these stories on the blog? Continue after the jump. (more…)

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What Content Marketing Is All About (Hint: Not Keywords)

, October 29, 2014
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You’ve heard the buzz phrase a thousand times before: content marketing. The term seems to be everywhere you click these days, with top-notch marketers emphasizing its importance time and time again.

You’ve written a blog post here and there, and you even post on your Facebook page when you remember and have the time. When you do find a spare minute to update your audience (or lack thereof) on your newest blog post, it normally involves promoting some kind of sale, reminding people they need to buy your service or product, or you happily proclaim that business is pretty great for you this year. That’s all content marketing is, right? Blog about yourself, rinse and repeat.

If this is your current content marketing strategy, consider this your wake up call. Successful content marketing techniques are carefully crafted, thoroughly tested and reaches target demographics at a deeper level than simply posting, “Our product is awesome, please buy it.”

If generating conversions from your blog was that easy, we’d all be content marketing rock stars. However, in the real world, content marketing is really both science and art. Sound complicated? It can be if you don’t know the underlying reason why you’re marketing content in the first place.  (more…)

5 Ways to Obtain Penguin-Proofed Links

, October 29, 2014
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penguin-proofed links
 

Following the latest Penguin 3.0 update, it’s clear Google will continue to target spammy ways to build links. The bar has once again been raised in terms of requirements for the quality of new links that SEOs obtain.

Here are some ethical ways to generate new links for your clients (or for your own sites) that rely majorly on real business connections and content strategy. (more…)

SEMrush Debuts Product Listing Ad Analytics and Reports

, October 29, 2014
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SEMrush-PLAs
 

You may have noticed there’s a new product offering listed in SEMrush’s dashboard today. We are proud to announce we’re adding Product Listing Ads Research (PLA) to our already robust competitive intelligence toolset.

PLA data will be integrated into the tool in phases. The first part of this rollout is the PLA Positions Report. If you carry more than 500 different products on your e-commerce site, our PLA tool will be an invaluable competitive research tool for use in researching PLA strategy for your Google Shopping Campaigns. (more…)

Infographic: Rule the Local Search Results

, October 30, 2014
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Google is striving to offer to its users highly personalized results based on the given user’s past queries, web history, search behavior, interests, IP and location. While it would be hard to tailor your online visibility strategy to profile-personalized search results, you can easily tie your optimization efforts to the specific location you are serving.

The main concept behind local SEO is to present the local business owners with an opportunity to compete against big, national — or even worldwide — brands on the web. As overwhelming as it might appear to be, Local SEO actually consists of some basic steps that, if addressed diligently, could bring quite rewarding results in terms of website traffic and customer engagement.

Every business owner dreads the threats of making a deliberate attempt to “manipulate the search results.” Manual and algorithmic penalties, site de-indexation from the search results and utter traffic loss is a mess no one wants on their hands. So the best way to acquire an online competitive advantage is to actually understand the basics of Local SEO, to study the best practices and refrain from indulging in risky techniques that could do you more harm than good.

The following guide will offer you a simple walk-through in the Local SEO world. It will help you understand what the positives of optimizing your local online presence are. It would also show you how you could actually achieve higher rankings in the local search results by focusing your attention on five key elements: your website, your Google+ Local Page, your business citations, reviews and inbound links.

Ready? Enough with the interlude — it is time to delve into the real essence of Local SEO. (more…)

Tips and Tricks to Successful Client Retention

, October 31, 2014
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client-retention

You work incredibly hard for your conversions, both online and offline. So it’s important you continue to keep the relationship going with your clients so they keep coming back for more.

As you start to experiment and work to grow your business, it’s your loyal customers who are going to help keep you afloat. In other words, client retention is crucial to overall success.

However, this isn’t always as easy as it seems. Now that so much business is done online, it’s more important than ever to create and maintain relationships with every single customer. Simply sending a “thank you” message isn’t going to set you apart from the rest, so you have to get creative if you want to maintain your clientele. (more…)

Infographic: Halloween Superhero Battle

, October 31, 2014
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Halloween superhero battle
 

Halloween is the one day a year where you get to be a superhero! (Or, at least pretend you have super powers.) It’s a chance to dress up as just about anything.

With so many choices, it can be difficult to choose the right costume. Dracula or Elvis? Witch or Disney princess? Hero or villain? And then there are some SEO specialists who won’t have any trouble; they’ll choose a costume with … the highest volume!

Take a look at our Halloween costume keyword research. We looked at superheroes and villains — Who had the higher search volume? (more…)

Food for Thought Friday: Bing, E-commerce & Halloween

, October 31, 2014
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Happy Halloween!

SEMrush office Halloween

This week, we’re highlighting articles on a surprising departure from Bing, why e-comm sites need content and a fun infographic on Halloween and keyword volumes.

Check out the three posts we highlighted after the jump. Let us know your thoughts in the comments! (more…)

Infographic: Predicting the Future of Your Marketing

, November 3, 2014
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Marketers today have a lot on their plates. From documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and everything in between, marketing is no easy task.

Having psychic powers to predict the future of the market would definitely come in handy, but tried and true advice from successful marketers is the next best thing. In the infographic below, Marketo visualizes the results from their survey of over 400 marketers in the B2B and consumer-facing space, sharing three steps to help you decide the fate of your marketing campaign. (more…)

ICYMI: Startup Case Study, Google+ & Penguin-Proof

, November 3, 2014
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Last week on the blog, we featured articles on how one contributor’s startup competed with “the big boys” in six months after launch, why Google+ is still very important for your marketing and five ways to obtain Penguin-proofed links.

Did you miss any of these stories on the blog? Read more after the jump. (more…)

You’re Probably Wasting Half of Your SEM Budget

, November 4, 2014
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Wasting SEM budget

Yeah. Thought that might get your attention. And how about this: Organic is far more powerful than you think. Let’s talk.

For the last couple of holiday seasons almost all our attention has been on new types of SEM like Google PLAs (AKA “Shopping Ads”) and to the power of social media. Organic? Yeah, that’s great for dinner veggies but not so much for my search strategy. Wrong.

Organic is more powerful than ever — especially when blended with smarter SEM and Social.

Let’s start with some statistics: A new report from BrightEdge looks at what drives traffic to B2B and B2C sites. Turns out 51 percent of all traffic comes via organic while just 10 percent comes from paid and a mere 5 percent is driven from social media. Maybe even more surprising is which one drives the most revenue. Again, organic delivers more revenue than paid and social combined. BrightEdge’s conclusion: “All non-organic search channels combined — paid search, social, display, email and referred — don’t stack up to the impact that organic search alone.”

There is a lot of other research to support this conclusion. State of Digital dug deep into Google’s own research and found that 93 percent of all search clicks on the internet are organic — that means a lot of dollars are chasing just 7 percent of the clicks that are off SEM. Ouch! (more…)

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