You’ve heard the buzz phrase a thousand times before: content marketing. The term seems to be everywhere you click these days, with top-notch marketers emphasizing its importance time and time again.
You’ve written a blog post here and there, and you even post on your Facebook page when you remember and have the time. When you do find a spare minute to update your audience (or lack thereof) on your newest blog post, it normally involves promoting some kind of sale, reminding people they need to buy your service or product, or you happily proclaim that business is pretty great for you this year. That’s all content marketing is, right? Blog about yourself, rinse and repeat.
If this is your current content marketing strategy, consider this your wake up call. Successful content marketing techniques are carefully crafted, thoroughly tested and reaches target demographics at a deeper level than simply posting, “Our product is awesome, please buy it.”
If generating conversions from your blog was that easy, we’d all be content marketing rock stars. However, in the real world, content marketing is really both science and art. Sound complicated? It can be if you don’t know the underlying reason why you’re marketing content in the first place. (more…)
Following the latest Penguin 3.0 update, it’s clear Google will continue to target spammy ways to build links. The bar has once again been raised in terms of requirements for the quality of new links that SEOs obtain.
Here are some ethical ways to generate new links for your clients (or for your own sites) that rely majorly on real business connections and content strategy. (more…)
You may have noticed there’s a new product offering listed in SEMrush’s dashboard today. We are proud to announce we’re adding Product Listing Ads Research (PLA) to our already robust competitive intelligence toolset.
PLA data will be integrated into the tool in phases. The first part of this rollout is the PLA Positions Report. If you carry more than 500 different products on your e-commerce site, our PLA tool will be an invaluable competitive research tool for use in researching PLA strategy for your Google Shopping Campaigns. (more…)
Google is striving to offer to its users highly personalized results based on the given user’s past queries, web history, search behavior, interests, IP and location. While it would be hard to tailor your online visibility strategy to profile-personalized search results, you can easily tie your optimization efforts to the specific location you are serving.
The main concept behind local SEO is to present the local business owners with an opportunity to compete against big, national — or even worldwide — brands on the web. As overwhelming as it might appear to be, Local SEO actually consists of some basic steps that, if addressed diligently, could bring quite rewarding results in terms of website traffic and customer engagement.
Every business owner dreads the threats of making a deliberate attempt to “manipulate the search results.” Manual and algorithmic penalties, site de-indexation from the search results and utter traffic loss is a mess no one wants on their hands. So the best way to acquire an online competitive advantage is to actually understand the basics of Local SEO, to study the best practices and refrain from indulging in risky techniques that could do you more harm than good.
The following guide will offer you a simple walk-through in the Local SEO world. It will help you understand what the positives of optimizing your local online presence are. It would also show you how you could actually achieve higher rankings in the local search results by focusing your attention on five key elements: your website, your Google+ Local Page, your business citations, reviews and inbound links.
Ready? Enough with the interlude — it is time to delve into the real essence of Local SEO. (more…)
You work incredibly hard for your conversions, both online and offline. So it’s important you continue to keep the relationship going with your clients so they keep coming back for more.
As you start to experiment and work to grow your business, it’s your loyal customers who are going to help keep you afloat. In other words, client retention is crucial to overall success.
However, this isn’t always as easy as it seems. Now that so much business is done online, it’s more important than ever to create and maintain relationships with every single customer. Simply sending a “thank you” message isn’t going to set you apart from the rest, so you have to get creative if you want to maintain your clientele. (more…)
Halloween is the one day a year where you get to be a superhero! (Or, at least pretend you have super powers.) It’s a chance to dress up as just about anything.
With so many choices, it can be difficult to choose the right costume. Dracula or Elvis? Witch or Disney princess? Hero or villain? And then there are some SEO specialists who won’t have any trouble; they’ll choose a costume with … the highest volume!
Take a look at our Halloween costume keyword research. We looked at superheroes and villains — Who had the higher search volume? (more…)
This week, we’re highlighting articles on a surprising departure from Bing, why e-comm sites need content and a fun infographic on Halloween and keyword volumes.
Check out the three posts we highlighted after the jump. Let us know your thoughts in the comments! (more…)
Marketers today have a lot on their plates. From documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and everything in between, marketing is no easy task.
Having psychic powers to predict the future of the market would definitely come in handy, but tried and true advice from successful marketers is the next best thing. In the infographic below, Marketo visualizes the results from their survey of over 400 marketers in the B2B and consumer-facing space, sharing three steps to help you decide the fate of your marketing campaign. (more…)
Last week on the blog, we featured articles on how one contributor’s startup competed with “the big boys” in six months after launch, why Google+ is still very important for your marketing and five ways to obtain Penguin-proofed links.
Did you miss any of these stories on the blog? Read more after the jump. (more…)
Yeah. Thought that might get your attention. And how about this: Organic is far more powerful than you think. Let’s talk.
For the last couple of holiday seasons almost all our attention has been on new types of SEM like Google PLAs (AKA “Shopping Ads”) and to the power of social media. Organic? Yeah, that’s great for dinner veggies but not so much for my search strategy. Wrong.
Organic is more powerful than ever — especially when blended with smarter SEM and Social.
Let’s start with some statistics: A new report from BrightEdge looks at what drives traffic to B2B and B2C sites. Turns out 51 percent of all traffic comes via organic while just 10 percent comes from paid and a mere 5 percent is driven from social media. Maybe even more surprising is which one drives the most revenue. Again, organic delivers more revenue than paid and social combined. BrightEdge’s conclusion: “All non-organic search channels combined — paid search, social, display, email and referred — don’t stack up to the impact that organic search alone.”
There is a lot of other research to support this conclusion. State of Digital dug deep into Google’s own research and found that 93 percent of all search clicks on the internet are organic — that means a lot of dollars are chasing just 7 percent of the clicks that are off SEM. Ouch! (more…)