How to make your competitors cry with Google Images?

, December 5, 2012

Nothing will make your competitors hate you more than choosing to use Google images. Why might this be, you ask?

Google Images and SEMrush stat

The Proof  is in the Numbers

The percentage of Google images that appear in search results is growing rapidly, and as of September has reached 35% as summarized in all SEMrush countries databases. Significant changes can be seen in each region, as well:

  • In the USA, there is a 7% growth in 6 months and another 7% increase can obviously be expected by the end of the year
  • Germany shows the best result with a 10% total growth


The Google Images Trend

The overall situation with Google images keywords also needs to be taken into consideration. The numbers provide us with a clear understanding that we should also pay attention to Google images keyword optimization, as it can be a beneficial traffic source.

Keywords in September 2012
Also, I was curious about the trend in Google’s USA database so I compared the share of Google image keywords to the total number of keywords for September and it’s already increased 27%!

Steps to Appearing in Google Images

Step 1:   File name and a path to its location
Step 2:  Create the surrounding text (description with correct keywords)
Step 3:  Title and alt
Step 4:  Sitemap for images
Step 5: Check Google images!

8 Comments

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  1. avatar
    Isaac |

    Amazing! I knew that Google images would begin playing a bigger role in the search engine optimization of websites over time. Based off your findings the numbers don’t lie. This further drives home the point that serious marketers need to attend to every detail of the SEO process especially images.

  2. avatar
    Alexandra |

    Steven, thanks for comment! Don’t forget to put the JavaScript redirection on your website from Google images. Otherwise the visitors will look at Google snippets instead of your website:)
    Isaac, it’s 100% truth. Planning is going to become the major step in SEO!

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