AdWords - link auction network from Google, also used for advertisement. Most of Google's AdWords are keyword sold on a cost per click basis and targeted.
AdWords keywords - keywords used to sell ads in AdWords.
AdWords Side - the advertising block of Google AdWords located to the right of Organic Results in Google SERP.
AdWords TOP - the advertising block of Google AdWords, located over the Organic Results in Google SERP.
AdWords Traffic price - price for visitors coming to a site from Google AdWords.
Average volume - average volume of searches for this keyword per month.
Common keywords - the number of same keywords for which both web sites receive traffic.
Competition - advertisers' activity in Google AdWords for this keyword.
Competition by traffic (%) - percentage of traffic a site receives through common keywords as compared with the analyzed site.
Competition by traffic*CPC (%) - percentage of the estimated cost of competitors' common keywords as compared to the site under analysis.
Competitors in AdWords - sites that compete with the analyzed site in Google AdWords.
Competitors in organic search - sites that compete with the analyzed site in organic searches.
Costs (%) - percentage of the entire cost of keyword traffic received by the site.
CPC - average cost per click for this keyword.
CTR (Click through Rate) - the percentage of clicks on an advertisement, measures how relevant a traffic source or keyword is.
Current volume - volume of searches for this keyword, for the previous month, at the time of data collection.
Keyword - a phrase or word used in online searches.
Keyword Research - the process of uncovering keywords / keyword phrases worthy of using for SEO and SEM campaigns.
Landing Page - the page to which a visitor is redirected via a click on an advertisement or link.
Number of results - number of results for a keyword or term.
Organic keywords - Terms which enable a site to rank in the top 20 Google search results.
Organic Search Results - Search results that are unpaid and "natural", generally organized by relevancy, popularity, and common usage.
PageRank - a logarithmic scale based on link impartiality which values the importance of web documents.
Pos - site position in the Google organic or AdWords keyword results.
Potential ads/traffic buyers (Organic to AdWords competition) - sites that buy AdWords ads for the same term(s) that the analyzed site ranks for organically.
Potential ads/traffic sellers (AdWords to Organic competition) - sites that rank in Google's Top20 for the same keywords that the analyzed site uses in AdWords ads.
Query - the actual "search string" entered into a search engine.
Referrer - the source from which a website visitor originates.
Related Keywords - keywords that are very relevant to the term being queried.
Relevancy - Shows the extent to which the site corresponds to the searcher's query according to the search engine's algorithm.
SE Traffic - number of visitors coming to a site from organic search results.
SE Traffic price - Estimated cost for visitors coming to a site organically, based on the cost of the same number of visitors generated through ads.
SEMrush Rank - is a rating of sites based on the estimation of both the volume of organic traffic and the cost/value of paid traffic as it compares to organic traffic. SEMrush Rank simply shows how well a site is optimized and how effectively it buys ads. SEMrush Rank indicates a site's status and progression.
SERP (A Search Engine Results Page) - the listing of web pages given by a search engine in response to a keyword inquiry. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Traffic (%) - percentage of organic or paid traffic generated by a keyword.
URL - URL of landing page.
Vol. trend - indicates the volume of searches for this keyword over the last 12 months.