Analytics Reports

Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.

Organic Research
  • See competitors’ best keywords
  • Discover new organic competitors
  • Observe position changes of domains
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Advertising Research
  • Uncover Your Competitors’ Ad Strategies and Budget
  • Analyze Your Online Rivals' Ad Copies and Keywords
  • Discover New Competitors in AdWords and Bing Ads
  • Localize Your Ad Campaigns
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Display Advertising
  • See top publishers and advertisers
  • Analyze competitors' display ads
  • Spot new publishers
  • View displays from different devices
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  • Conduct a deep backlink analysis
  • Understand referring domains' authority
  • Check backlinks' types
  • Spot the geolocation of referring domains and IPs
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Product Listing Ads
  • Define your product listing ads competitors
  • Get insight into your PLA competitors’ product feeds
  • See your competitors’ best-performing PLAs
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Keyword Research
  • Find the right keywords for SEO and PPC campaigns
  • Gather phrase matches and related keywords
  • Get long-tail keywords
  • Explore multinational and multilingual environments
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Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.

Keyword Difficulty
  • Find keywords with less competition
  • Estimate keyword difficulty instantly
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Domain vs. Domain
  • Set side-by-side domains' comparisons
  • See domains’ common and unique keywords
  • Visualize data
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  • Compare domains with key visibility indicators
  • Conduct competitive analysis in only a few clicks
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Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.

Position Tracking
  • Track any domain or keyword from any location
  • Discover local competitors
  • Group keywords with tags
  • Target different devices
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Site Audit
  • Check your website’s health
  • Decide what issues to fix first
  • Track web optimization progress
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