Benefit from your competitors!
Develop perfect content and advertising strategies
Analytics Reports
Get insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
Organic Research
- See competitors’ best keywords
- Discover new organic competitors
- Observe position changes of domains
Advertising Research
- Uncover Your Competitors’ Ad Strategies and Budget
- Analyze Your Online Rivals' Ad Copies and Keywords
- Discover New Competitors in AdWords and Bing Ads
- Localize Your Ad Campaigns
Display Advertising
- See top publishers and advertisers
- Analyze competitors' display ads
- Spot new publishers
- View displays from different devices
Backlinks
- Conduct a deep backlink analysis
- Understand referring domains’ authority
- Check backlinks’ types
- Spot the geolocation of referring domains and IPs
Product Listing Ads
- Define your product listing ads competitors
- Get insight into your PLA competitors’ product feeds
- See your competitors’ best-performing PLAs
Keyword Research
- Find the right keywords for SEO and PPC campaigns
- Gather phrase matches and related keywords
- Get long-tail keywords
- Explore multinational and multilingual environments
Tools
Cross, combine and visualize SEMrush data to compare competitive domains and estimate keyword difficulty with a few clicks.
Keyword Difficulty
- Find keywords with less competition
- Estimate keyword difficulty instantly
Domain vs. Domain
- Set side-by-side domains' comparisons
- See domains’ common and unique keywords
- Visualize data
Charts
- Compare domains with key visibility indicators
- Conduct competitive analysis in only a few clicks
Projects
Launch global campaigns for your website and get all the necessary metrics regarding its competitors, keyword rankings, and on-page health from one place.
Position Tracking
- Track any domain or keyword from any location
- Discover local competitors
- Group keywords with tags
- Target different devices
Site Audit
- Check your website’s health
- Decide what issues to fix first
- Track web optimization progress
