Glossary
Ad - Ad copy for a term
Ad (keyword) - Ads returned for a search query at the time of data collection
AdWords Traffic price - Estimated expenses for advertising in AdWords (per month)
AdWords Ads texts - Ads that this site has in AdWords (Ad copy)
AdWords keywords - Keywords that this site has in TOP20 Google AdWords
AdWords Traffic - Estimated number of visitors coming to a site from AdWords (per month)
Backlink - Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page
Common keywords (AdWords to organic) - The number of keywords a site has in search results that are the same as those being used in AdWords ads by the analyzed site
Common keywords (AdWords) - Number of keywords two sites buy in AdWords that are the same
Common keywords (organic to AdWords) - Number of keywords a site runs ads for in AdWords that are the same as those the analyzed site ranks for in Google's TOP20
Common keywords (organic) - Number of keywords for which both a particular site and the site being analyzed are displayed in search results
Common keywords in Google organic - Keywords that both analyzed sites have in the first 20 Google results
Competing AdWords keywords - Keywords that both analyzed sites have in AdWords
Competing AdWords to organic - Keywords that the one site buys in AdWords that another ranks for in Google's TOP20 Organic results
Competing keywords organic to AdWords - Keywords that a site has in organic search results that another site uses in AdWords ads
Competition - Competition of advertisers for a specific term, the higher the number - the greater the competition
Competitors in AdWords - List of sites running the same keywords in Google AdWords as the domain under analysis
Competitors in Google - List of sites that rank for the same keywords in Google Organic as the domain under analysis
Costs - Estimated cost of purchasing the same number of visitors (based on ad costs for a term)
Costs % (AdWords) - The proportion of a site's expenditure on a particular ad to it's expenditures on all AdWords ads in general
Costs % (organic) - The proportion of the estimated cost of buying the same number of visitors (through AdWords) for a term, as compared to the estimated cost of the same number of targeted visitors coming to this site organically
Costs % (URL) - The proportion of the estimated cost of buying the same number of visitors for a term (through AdWords) to the estimated cost of purchasing the same number of targeted visitors coming to this URL
CPC - Average price of a click on an AdWords ad for a term, in U.S. dollars
Domain - A site name
Domain (AdWords to organic) - Sites in Google's TOP20 for terms the analyzed site buys in AdWords
Domain (AdWords) - Sites competing with this site in AdWords, sorted by the number of common keywords
Domain (organic to AdWords) - Sites that buy ads in AdWords for the same keywords that the domain under analysis has within Google's TOP20
Domain (organic) - Sites competing organically with the site being analyzed, sorted by the number of common keywords
Domain (SERP copy) - Sites that appeared in search results for this search term, at the moment of data collection
Domain (SERP copy, AdWords) - Sites that bought ads for this search term, at the time of data collection
Google keywords - Keywords that the analyzed site has in the TOP20 Google organic results
Google keywords TOP 200 - Keywords that this site has in the TOP200 Google organic results
Google SE Traffic - Estimated number of visitors coming from the first 20 Google search results (per month)
Keyword (AdWords) - Term the site buys through Google AdWords
Keyword (organic) - Term the site has within the first 20 Google organic results
Keyword (organic, both) - Term for which both analyzed sites rank for in Google's TOP20
Keyword (related) - Semantically or otherwise relative queries, calculated by SEMrush algorithm
Keyword (URL) - Term the URL has within the first 20 Google Organic or AdWords results
Main report - Overview for the domain
Overview for keyword - The main report for the search query
Phrase match report - Search queries with matching key-phrases
Pos - The number of the position
Pos (AdWords) - Position the ad held at the time of data collection
Pos (SERP) - Position of the site for the search query in Google, at the moment of data collection
Pos (URL) - Position of this URL for this keyword in Organic or AdWords results
Position in AdWords - Position of the site's Ad in AdWords for this keyword
Position in SERP - Site's position in SERP for a given keyword
Potential ads buyers - The list of sites that buy ads in AdWords for the same keywords the domain under analysis has within Google's TOP20
Potential ads sellers - The list of sites that rank in Google's TOP20 for the same keywords that the domain under analysis buys in AdWords
Related keywords report - Terms closely related to the term being queried, according to SEMrush
Results - The number of search results
SEMrush rank - Rating of sites based on the number of visitors coming from the first 20 Google search results
SEMrush report for URL - SEMrush report for a given URL (not for the entire domain)
Traffic - The number of visitors coming to a page from Google search results
Traffic % (AdWords) - The proportion of visitors coming to the site from a specific ad as compared to all visitors coming to the site from Google AdWords
Traffic % (Organic) - The proportion of visitors coming to the site from this search query as compared to all visitors coming to the site from Google organic search results
Traffic % (URL) - The proportion of visitors coming to the URL from a specific keyword as compared to all the URL visitors
Trend - Dynamics of change in the number of search queries over the course of 12 months (estimated)
URL Traffic (AdWords) - The number of users coming to the page from AdWords Ads
URL (AdWords) - URL of a page to which a user was redirected after clicking on an AdWords ad (landing page)
URL (landing page) - URL of a page to which a user was redirected after clicking on a search result (landing page)
URL (SE) - URL of a page within a site which is returned in search results for a query (landing page)
Where - Where exactly was this URL found
Volume - The average number of queries for this keyword in a month, for the corresponding local version of Google
AdWords - link auction network from Google, also used for advertisement. Most of Google's AdWords are keyword sold on a cost per click basis and targeted.
AdWords keywords - keywords used to sell ads in AdWords.
AdWords Side - the advertising block of Google AdWords located to the right of Organic Results in Google SERP.
AdWords TOP - the advertising block of Google AdWords, located over the Organic Results in Google SERP.
AdWords Traffic price - price for visitors coming to a site from Google AdWords.
Average volume - average volume of searches for this keyword per month.
Common keywords - the number of same keywords for which both web sites receive traffic.
Competition - advertisers' activity in Google AdWords for this keyword.
Competition by traffic (%) - percentage of traffic a site receives through common keywords as compared with the analyzed site.
Competition by traffic*CPC (%) - percentage of the estimated cost of competitors' common keywords as compared to the site under analysis.
Competitors in AdWords - sites that compete with the analyzed site in Google AdWords.
Competitors in organic search - sites that compete with the analyzed site in organic searches.
Costs (%) - percentage of the entire cost of keyword traffic received by the site.
CPC - average cost per click for this keyword.
CTR (Click through Rate) - the percentage of clicks on an advertisement, measures how relevant a traffic source or keyword is.
Current volume - volume of searches for this keyword, for the previous month, at the time of data collection.
Domain - a site name.
Keyword - a phrase or word used in online searches.
Keyword Research - the process of uncovering keywords / keyword phrases worthy of using for SEO and SEM campaigns.
Landing Page - the page to which a visitor is redirected via a click on an advertisement or link.
Number of results - number of results for a keyword or term.
Organic keywords - Terms which enable a site to rank in the top 20 Google search results.
Organic Search Results - Search results that are unpaid and "natural", generally organized by relevancy, popularity, and common usage.
PageRank - a logarithmic scale based on link impartiality which values the importance of web documents.
Pos - site position in the Google organic or AdWords keyword results.
Potential ads/traffic buyers (Organic to AdWords competition) - sites that buy AdWords ads for the same term(s) that the analyzed site ranks for organically.
Potential ads/traffic sellers (AdWords to Organic competition) - sites that rank in Google's Top20 for the same keywords that the analyzed site uses in AdWords ads.
Query - the actual "search string" entered into a search engine.
Referrer - the source from which a website visitor originates.
Related Keywords - keywords that are very relevant to the term being queried.
Relevancy - Shows the extent to which the site corresponds to the searcher's query according to the search engine's algorithm.
SE Traffic - number of visitors coming to a site from organic search results.
SE Traffic price - Estimated cost for visitors coming to a site organically, based on the cost of the same number of visitors generated through ads.
SEMrush Rank - is a rating of sites based on the estimation of both the volume of organic traffic and the cost/value of paid traffic as it compares to organic traffic. SEMrush Rank simply shows how well a site is optimized and how effectively it buys ads. SEMrush Rank indicates a site's status and progression.
SERP (A Search Engine Results Page) - the listing of web pages given by a search engine in response to a keyword inquiry. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Traffic (%) - percentage of organic or paid traffic generated by a keyword.
URL - URL of landing page.
Vol. trend - indicates the volume of searches for this keyword over the last 12 months.