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Glossary
  • Ad - Ad copy for the appropriate keyword that is shown in Google results
  • Ad (keyword) - AdWords ads that was shown for the search query at the time of data collection
  • AdW. Traffic price - Estimated expenses of the site for the advertising in AdWords (per month)
  • Adwords Ads texts - Examples of ads that this site has in AdWords (Ad copies)
  • AdWords keywords - Keywords that this site has in TOP20 Google AdWords
  • AdWords Traffic - Estimated number of visitors coming from AdWords (per month)
  • Common keywords (AdWords to organic) - The number of keywords which this site has in search results next to the AdWords ads of the analyzed site
  • Common keywords (AdWords) - Number of common keywords in AdWords that these two sites buy
  • Common keywords (organic to AdWords) - Number of keywords on which ads of this particular site appear and the analyzed site gets within Google TOP20
  • Common keywords (organic) - The number of keywords on which the site is displayed in search results next to the analyzed site
  • Common keywords in Google organic - Keywords that analyzed sites both have within the first 20 search results
  • Competing AdWords keywords - Keywords that analyzed sites both have in AdWords
  • Competing AdWords to organic - Keywords that the first site buys in AdWords while the second has in Google TOP20 Organic results
  • Competing keywords organic to AdWords - Keywords which the first site has in search results next to the AdWords ads of the second site site
  • Competition - Competition of advertisers in AdWords for that term, the higher is the number - the higher is the competition
  • Competitors in AdWords - The list of sites that have common keywords in Google AdWords with the domain under analyzis
  • Competitors in Google - The list of sites that have common keywords in Google Organic with the domain under analyzis
  • Costs - Estimated cost of purchasing the same number of visitors
  • Costs % (AdWords) - The ratio of site's expenditures on this particular ad to it's expenditures on all AdWords ads in general
  • Costs % (organic) - The ratio of the estimated cost of buying the same number of visitors for this search query to the estimated cost of purchasing the same number of targeted visitors coming to this site from Google search results
  • Costs % (URL) - The ratio of the estimated cost of buying the same number of visitors for this search query to the estimated cost of purchasing the same number of targeted visitors coming to this URL
  • CPC - Average price of a click on the AdWords ad for this search query, in U.S. dollars
  • Domain - A site name
  • Domain (AdWords to organic) - Sites that get into Google TOP20 for keyword queries that analyzed site buy in AdWords
  • Domain (AdWords) - Sites competing with this site in AdWords, sorted by the number of common keywords
  • Domain (organic to AdWords) - The list of sites that buys ads in AdWords for those keywords that the domain under analyzis has within Google TOP20
  • Domain (organic) - Sites competing with this site in Google search results, sorted by the number of common keywords
  • Domain (SERP copy) - Sites that appeared in search results for this search term, at the moment of data collection
  • Domain (SERP copy, AdWords) - Sites that bought ads for this search term at the time of data collection
  • Google keywords - Keywords that this site has in TOP20 Google Organic results
  • Google SE Traffic - Estimated number of visitors coming from the first 20 Google search results (per month)
  • Keyword (AdWords) - Search query which the site buys in AdWords in Google
  • Keyword (organic) - The search query which the site has within the first 20 Google search results
  • Keyword (organic, both) - Search query for which both analyzed sites are in Google TOP20
  • Keyword (related) - Semantically close queries, calculated by SEMRush algorithm
  • Keyword (URL) - Search query that the URL has within the first 20 Google Organic or AdWords results
  • Main report - Overview for the domain
  • Overview for keyword - The main report on the search query
  • Phrase match report - Search queries with matching keyphrases
  • Pos - The number of the position
  • Pos (AdWords) - The position of the ad at the time of data collection
  • Pos (AdWords) - Position which the ad held at the time of data collection
  • Pos (SERP) - The position of the site for the search query in Google, at the moment of data collection
  • Pos (URL) - The position of this URL for this keyword in Organic or AdWords results
  • Position in AdWords - Position of the site's Ad in AdWords for this keyword
  • Position in SERP - Site's position in SERP for given keyword
  • Potential ads buyers - The list of sites that buy ads in AdWords for those keywords that the domain under analyzis has within Google TOP20
  • Potential ads sellers - The list of sites that get into Google TOP20 for those keywords that the domain under analyzis buys in AdWords
  • Related keywords report - Related to the analyzed inquiry search queries, according to SEMRush
  • Results - The number of search results - how many pages does Google know for this query
  • SEMRush rank - Rating of sites by the number of visitors coming from the first 20 Google search results
  • SEMRush report for URL - SEMRush report for a given URL (not for the entire domain)
  • Traffic - The number of users coming to the page from Google search results
  • Traffic % (AdWords) - The ratio of the number of visitors coming to the site from this ad to all visitors coming from Google AdWords
  • Traffic % (SE) - The ratio of the number of visitors coming to the site from this search request to all visitors coming from Google search results
  • Traffic % (keywords) - The ratio of the number of visitors coming to the URL from this keyword to all visitors coming
  • Trend - Dynamics of change in the number of search queries in the past 12 months (estimated)
  • URL (AdWords) - URL of a page on which the user was redirected after clickig at the AdWords ad (landing page)
  • URL (landing page) - URL of a page on which the user was redirected after clickig at the search result (landing page)
  • URL (SE) - URL of a page of the site which is displayed in search results for this query (landing page)
  • Where - Where exactly was this URL found
  • Δ Volume - The average number of queries of this keyword in a month, for the corresponding local version of Google
  • AdWords - link auction network from Google, also used for advertisement. Most of Google's AdWords are keyword sold on a cost per click basis and targeted.
  • AdWords keywords - keywords which a site uses to sell ads in AdWords.
  • AdWords Side - the advertising block of Google AdWords, located to the right of Organic Results in Google SERP.
  • AdWords TOP - the advertising block of Google AdWords, located over the Organic Results in Google SERP.
  • AdWords Traffic price - price for visitors coming from site results in Google AdWords (approx).
  • Average vol. - average volume of searches for this keyword per month.
  • Common keywords - the amount of keywords on which both web-sites receive traffic from Google's results.
  • Competition - advertisers' activity in Google AdWords for this keyword.
  • Competition by traffic (%) - percentage of traffic, which the site receives through common keywords and which the analysed site receives from the general amount of common keywords from Google's results.
  • Competition by traffic*CPC (%) - percentage of the general cost of competitors' common keywords in accordance with the site under analysis.
  • Competitors in AdWords - sites that compete with the site checked in Google AdWords.
  • Competitors in organic search - sites that compete with the site checked in Google organic search.
  • Costs (%) - percentage of the whole cost of keyword traffic, received by the site.
  • CPC - average cost per click for this keyword.
  • CTR (Click-through rotation) - the percentage of people who click on an advertisement, which is a way to measure how relevant a traffic source or keyword is.
  • Current vol. - volume of searches for this keyword from the previous month.
  • Domain - a site name.
  • Keyword - a phrase or word, used in searches to find a specific target.
  • Keyword Research - the process of discovering relevant keywords and keyword phrases to focus on your SEO and CPC marketing campaigns.
  • Landing Page - the page on which a visitor is redirected after he/she has clicked on an advertisement.
  • Number of results - number of results for a keyword known by Google.
  • Organic keywords - the words which get your site into the top 20 Google search results.
  • Organic search engine - a search service (it is manually operated in most cases) which uses a combination of computer algorithms and human researchers to work out a search query. A search query submitted in an organic search engine is also worked out by a human operator who researches the query then formats the response to the user.
  • Organic Search Results - results which you get by using the main search engines which consist of unpaid listings and paid ads. The unpaid listings are called the organic search results and they are organized by relevancy, which is based on a page#39;s content, historical domain, linkage data, usage data and trust related data.
  • PageRank - a logarithmic scale based on link impartiality which values the importance of web documents.
  • Pos - site position in the Google organic or AdWords keyword results.
  • Positions Quality - this displays who drives the traffic better. If the index is less than 100%, it means that the competitor attracts more traffic than the site under analysis. If the index is more than 100%, it means that the site under analysis attracts more traffic than its competitor.
  • Potential ads/traffic buyers (Organic to AdWords competition) - sites that buy AdWords through domain organic keywords.
  • Potential ads/traffic sellers (AdWords to Organic competition) - sites ranked in the top 20 in the Google organic search through keywords common with domain advertising in AdWords.
  • Query - the actual "search string" which is supposed to be entered into a search engine.
  • Referrer - the source from which a website visitor comes from.
  • Related Keywords - keywords, applying to the same area.
  • Relevancy - Shows the extent to which the site corresponds to the searcher's query according to the search engine's algorithm.
  • SE Traffic - number of visitors coming from site results in Google organic.
  • SE Traffic price - theoretical price for visitors coming from site results in Google organic.
  • SEMRush Rank - is a rating of sites based on the estimation of the following indexes: - the amount of users that come from Google search engine - the cost of the user's transfer coming from ads shown in AdWords by the same keywords received by the site from Google's result. SEMRush Rank shows how well the site is optimized and how efficiently it buys ads from AdWords. SEMRush Rank shows the activity of the site's progression with the help of Search Engine Marketing tools.
  • SERP (A Search Engine Results Page) - the listing of web pages given by a search engine in response to a keyword inquiry. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
  • Traffic (%) - percentage of traffic referring to the keyword from Google organic or AdWords results for the keyword.
  • URL - URL of landing page.
  • Vol. trend - shows the volume of searches for this keyword over the last 12 months.