Enter a domain name into the search line and press “GO”. Here is an example of the report generated for the domain Microsoft.com:
. The main report for this domain contains summaries of all reports available for Microsoft.com. To discover what keywords this domain ranks in Google's TOP 20 for, click on the "Full Report” link under either the "Organic keywords" report or the "Google keywords" link in the left menu (http://www.semrush.com/info/microsoft.com (by organic)
). The full report reveals over 1.3 million keywords for which Microsoft.com gets traffic from Google SERP; including: their positions, number of queries per month, relative costs, and so on. These results may be sorted by keyword positions, traffic percentage, or the estimated cost of targeted visitors coming to this site via Google search results. This data may also be exported and analyzed with any program you like.
Similarly, to uncover what keywords Microsoft.com pays for through Google AdWords, check out the "AdWords Keywords" report. This report identifies all the keywords associated with the site's AdWords campaign: http://www.semrush.com/info/microsoft.com (by adwords)
. All of this data is also exportable.
This is really simple to do with SEMrush. In order to find keywords worthy of attention for site optimization, first query the domain name, access the report on it, and follow this process... Using the domain zappos.com as an example http://www.semrush.com/search.php?q=zappos.com
, we access the report “Organic Keywords" http://www.semrush.com/info/zappos.com+%28by+organic%29
. Then, export this report (using the export icon in the top right corner of the report), open it in Excel or any other program, and sort it by position in reverse order. This is easy to do. As a result, we now have the list of keywords for which the site has enough high ranking positions to warrant optimizing for them. This is also the easiest way to collect long-tail keywords for your domain.
Imagine you're in the flower business (perhaps you have an on-line store, or a flower blog, etc...) and you want to find appropriate keywords. Begin by searching the keyword "flowers”. The main report for this keyword, http://www.semrush.com/info/flowers
, shows: how much a click for this keyword costs in AdWords; the average number of searches for it; and the competition of AdWords advertisers for that term (the higher the number, the greater the competition). Also, note the “Trends” column. It shows changes in the volume of searches for this keyword during a certain period of time.
To access more phrases that include this keyword, open the "Full Search" report, http://www.semrush.com/info/flowers (full search)
. Currently, there are over 57,000 keyword phrases returned through SEMrush for “flowers”. This report provides data relative to the average number of queries per month, CPC values, and the number of search results for each phrase. It's also possible to export these results and sort them in Excel or any other program you might use.
If you want to get related keywords for "flowers", access the "Related Keywords" report http://www.semrush.com/info/flowers (related)
. This report reveals queries that are similar to "flowers"; for instance, "roses", "floral", "mother day gifts", and so on. There are currently over 9,200 related keywords in this report, which can also be exported.
The easiest way to find the best keywords for AdWords campaigns is to uncover those your competitors are using. To do this, access the “AdWords Keyword” report for a domain that purchases ads for this keyword. For example, "1800flowers.com" http://www.semrush.com/info/1800flowers.com (by adwords)
and copy all the keywords that "1800flowers.com" buys in AdWords (currently over 47,000 keywords). You may easily export them into a file. So that you don't waste your time trying to learn how these terms have been implemented, SEMrush also enables you to check out the actual text of the ads your competitor is running: http://www.semrush.com/info/1800flowers.com (by ads)