If you want to optimize your site within Google, you probably know its major competitors. To carry out our task you don't need to know all the competitors, one or two is enough. Type in the address of the domain you are interested in into SEMRush.com search line (See picture 1, 1) and press «Search» (2). You get on the page of a typical report of the domain consisting of 6 parts.
In the first part of the report, called «Organic keywords» (3) you can see 10 of more than 7 million keywords on which domain wikipedia.org is in TOP20 organic results by Google. Having pressed the button «More results» (4) you can see all the results accessible to you according to your tariff on SEMRush.com.


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Link to the report



You can export these results, for example, to excel (Pic. 2, 1), and it will be the beginning of gathering of keyword base for your site.

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Link to the report

Having switched to the report «Competitors in organic search» (Pic. 3), you can see that wikipedia.org has almost 4 million competitors (1).

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Link to the report

Click on figure (3) in a «Common Keywords» column (2) next to the domain-competitor you are interested in and you will receive the report on common keywords for the both domains compared (Pic. 4).

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Link to the report

You can export this report in excel (1), thus the list of your keywords increases.
If in any of the reports, for example, in the last, you click on the particular keyword, you will get to the Keyword report. The first of the presented tables will contain Related Keywords . Having pressed at «More results», you can see all Related Keywords (Pic. 5) for the keyword you clicked at and to export them, for example, into Excel.

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Link to the report

The second table (see pic. 6, 1), presented in Keyword report, will contain the list of URLs, which are included in TOP20 by Google on the given keyword.

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Having visited the given URLs (landing pages) you can study the ways of the advancement of the given sites with the particular keyword.
Having clicked on the particular URL in the given table you will get to the URL report where you will find a set of helpful information on keywords, on which the given URL is in TOP20 by Google. You can export this report as well. Getting from the report to the report on interesting domains, URLs and Keywords you can export the data, for example, into excel. Having made a single list of keywords, collected by you, you can remove duplicates and casual keywords, thus you receive the list on which it is possible to begin your work. During your work on the list of keywords, on which you should begin your work, it is necessary to pay attention to the biggest traffic volumes, which your site may receive from the Organic results by Google on every keyword, that will allow you to predict the future attendance of your site. You can find this data in the Keyword report, it is called «Average vol.».Choosing between the strategies used by your competitors when promoting their sites, you can identify more successful, not only due to the position that their sites have in the organic results by Google, but also on overall volume of traffic which is attracted by the domain or URL (see Traffic (%) in URL or Domain Reports).

With the help of our service. You may analyze the status of your site in Google organic results, as well as the strategies of successful competitors and use them in your work.
For certain you have a list of keywords on which you would like your site to receive a maximum of the traffic from Google organic results. If you don't have one, you can generate it, using point 1 of the given manual, and if you do, all he Keywords on which you wish to advance your site can be divided into 2 groups:
1. This keywords on which your site is already in the TOP20 by Google.
2. Keywords, on which your site is not included in TOP20 by Google yet.
In order to identify strategies that will help you to improve your site's position on keywords, on which your site is included in TOP20 by Google, enter the domain name in the search line of SEMRush.com service. You will get to the standard report on the domain (Picture 7), which consists of 6 parts. Let's try to do it in the SEObook.com example.

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Link to the report

Click on the «More results» button (1) in the Organic keywords report and you'll see a list of keywords on which the domain you are interested in is in the TOP20 Google.
Make the list of keywords, on which you would like to advance your site but which are not presented in this report and put it aside for a while, we will be engaged in it a bit later.
Having clicked on any of keyword which you would like to improve the rank of your site on in this report, you'll be directed to report on the exact keyword. (Picture 8).

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Pay attention to the table under the heading Organic Results. (Picture 8, 1). It is a copy of TOP20 Google on the keyword. You can analyze the ways of the advancement used by your competitors for the landing pages, presented in report. You can always analyze what strategy of your competitors is more effective, comparing indicators of their traffic in Competitors in organic search report (Picture 9).

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Link to the report

One of SEObook.com competitors is the domain seoelite.com which has a competitor trendmx.com in TOP20 by Google.
Having clicked on figure in trendmx.com line in Common Keywords column we will see the list of keywords on which domains seoelite.com and trendmx.com compete in TOP20 by Google and we can understand, how much these keywords are intersected with those we wish to advance our site on.
If the list of keywords in Common Keywords report is close enough to our list it would be logical to find out, whose strategy of advancement is more effective - seoelite.com or trendmx.com. For this we may use the data from a «Position Quality (%)» column in Competitors in organic search report. As we can see in this column next to the domain trendmx.com is the value of «100,66».
As the figure in this column is less than 100 %, this means, that trendmx.com involves on 100,66 % of the traffic more than seobook.com on the common with seoelite.com keywords. Hence, trendmx.com strategy is more effective.
Having studied it, we can use it in our work for increasing the position of the domain in TOP 20 by Google.
Now we will return to the list of keywords, on which we would like to advance our site but on which it is not included in TOP20 by Google yet.
For example, let's take«search engine optimization» keyword and enter it into SEMRush.com search line.

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Link to the report

We will get on Keyword report page and in the «Organic Results» table (Picture 10) we will see all the competitors on the particular keyword, included in TOP20 by Google. Comparing competitors' strategy on the keyword the way it has been described above, we can define optimal strategy and follow it during your work.

To lower expenses for AdWords it is possible to develop optimum advertising strategy. Optimum is considered to be a strategy which will allow us to receive a maximum of traffic for the minimum of money.
You can optimize your budget for contextual advertising, for example, using low-frequent queries with the low cost of clicks, slang expressions, bad writing (with spelling errors), and conversational format. Let's see how we can do it.
You certainly can spend some time on creating, calculating and experiencing low frequency queries, but much faster and easier will be to explore the experience of competitors who may have already analyzed their experience in SEO and found the best strategy for dealing with AdWords. For example, let's take the keyword «SEO» and enter it in SEMRush.com search line.

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Link to the report

We will get to the Keyword report, the first of presented tables includes Related Keywords (1). By pressing the "More results" button we get the list of correlating keywords with their CPC, which we can export and use in our advertising campaign, having studied it previously. How to do it is explained further.
The second table in the report is called «Organic Results» (2), we are going to skip it and look at the third table under the heading «AdWords Side» (3). We see 8 domains, competing in AdWords on the request «SEO» in it. Here you may also find URLs on which these domains ads' refers to (4).
As we know, it is not enough to bring traffic to the site, you must also build a proper communication with the audience, to ensure full conversion of the traffic. How to organize it better we will also know from our competitors. After examining the content of these URLs, you'll be able to organize the content of your landing page properly. By clicking at any URL in this table you get to URL report, where you will see the list of keywords, on which this page is included in TOP 20 by Google, they can also be considered for addition in an advertising campaign, as well as CPC these queries in AdWords. This information can also be exported.
Let's get back to «AdWords Side». By clicking on it you will be redirected to the comprehensive report on the domain where «AdWords keywords» and «Competitors in AdWords» reports will be primarily useful for us (see picture 12).

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Link to the report

Click on the "More results" button in the "AdWords keywords" report and you'll see the entire list of keywords on which your competitor advances in AdWords, positions that its ads have for each keyword, CPC, An average volume of searches for this keyword per month, the percentage of traffic that this competitor receives for each keyword, seasonal trends and landing pages, to which this ads refer to. This report may also be exported
These data are available on each of the competitors, what will allow you to study them in general.
The «Competitors in AdWords» report will help us to know, whose strategy is more effective. Click on the "More results" button in this report and you will see the list of competitors of this domain in AdWords (Pic. 13).

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«Position Quality (%)» column (1) of this report will tell us whose strategy in AdWords is better; if the value of this column is less than 100%, that means that competitor's advertising campaigns are managed more effective.
For example, for the domain seop.com (2) value of «Position Quality (%)» is 97.38 (3), that means that strategy of seop.com on intersecting keywords is 97.29% more effective than customermagnetism.com (4) strategy.
You may clarify the difference by clicking on the figures in the «Common Keywords» (5) column next to the domain you're interested in. You will get to the Keyword report and see the list of keywords on which both competitors are implementing advertising company in Google AdWords. From the collected keywords and data on them, we can provide, firstly, the keywords, which are precisely relevant to our site, we suppose that these are going to be low-frequent requests, because it is obvious that a user who has made clear that he wants to find, hitting at absolutely relevant page quickly converted to the customer. Secondly, we will pay attention to keywords with low CPC and "Average Vol." high enough. This strategy will allow us to attract more targeted traffic for less money, and competitors' landing pages study would properly prepare the content pages to increase conversion of visitors who came to AdWords in customers to our site.