Here is a list of sites that get into the top 20 results of Google us for the same search queries as amazon.com. The second column shows the amount of common keywords of these domains and amazon.com. You can click on that number and see the list of common keywords. Very often Wikipedia and other major sites get into this report - do not be surprised, Google displays them on a very large percentage of requests. You can export this report into .csv and .xls for further analysis by MS Excel or your own software. The names of all columns (data types) are provided with prompts - just point at them with your mouse and wait.
See a little video tutorial to learn more »
The information is accurate for the time of last database update.