If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for our joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" on Thursday, January 8th 2015 at 12:00pm EST where we will expand upon the information in our companion ebook of the same name.

In this webinar on January 8th 2015, you will learn how to:

• Identify your competitors and quantify their PPC investment.
• Learn from their campaign successes (and failures) to minimize your own risk.
• Gain a competitive edge with optimized landing pages.
• Increase your Quality Score with ad copy relevance.

If you attend our webinar, trained professionals Navah Hopkins and Michael Stricker from both WordStream and SEMrush will show you how to strengthen your PPC strategies to wring the most from your Adwords spending. At the conclusion of the webinar, you will be then be able to access our FREE ebook to reference as you apply these competitive intelligence techniques going forward.

Google’s PageRank updates may be dead, but they have alluded to something much more powerful - 'Topical PageRank’. SEMrush and Majestic can work together to reveal some interesting insights as to how Google might be using topical data to group and hone its results. Join Majestic’s Dixon Jones and the SEMrush team to show how we can see correlations between rankings and topics.

In this webinar, we will show how the combined power of Majestic and SEMrush can be harnessed to demonstrate a correlation betwee Google Search results and Topics / Categoristation. In this webinar you will learn:Where Google has discussed “Topical” PageRank and the idea of Theming in the past

• How to easily extract example phrases from SEMrush to quickly build lists of SERPs
• How to use SEMrush data in Majestic to see common themes or topics associated with keywords
• How you can then use this understanding of topics to better:
  • develop link building within your business.
  • Find relevent influencers in your business.

The days when keyword-optimized landing pages with downloadable PDFs, powered by PayPal and video testimonials performed best are long over.  Established brands or long-standing websites with decent traffic can still convert hard-won site visitors into paying customers using the tactics and technologies of the past. You can do much better, today.

Why? Because both Google and consumers have evolved. 

Info products are content pieces, downloadable or streamed in multi media. Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business. You can’t match that with a downloadable PDF on your site.

Have you missed the boat? No worries. The platforms presented in this free webinar are still largely untapped niches that represent gold-rush opportunities for creative content marketers who use keyword research and analytical insights to win big. 

In this webinar on Tuesday, January 20th 2015 at 12:00pm EST, you will learn how to:

• Differentiate your content using the ‘infotainment’ product design strategy
• Design a winning info product go-to-market plan to use the ‘spider method’
• Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
• Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
• Scale the distribution of your info product to reach fragmented audiences on the Web
• Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
• Build an info product funnel that fits into your overall marketing mix

Attend this webinar to get a redeemable coupon for an exclusive 50% discount offer to Matt’s SEO training system, SEO Like I’m 5: I Will Teach You SEO and a FREE 30-day trial of SEMrush Guru.

About the presenter:

Matthew Capala is an Internet marketer, growth consultant, entrepreneur, international speaker, trainer and author. He is the founder of SearchDecoder.com, and Adj. Professor at NYU, where he teaches advanced, graduate course on search marketing. Matthew writes for several leading publications, including The Next Web, ProBlogger, and Sparksheet, and was featured on global media outlets, including the Huffington Post. He has helped many of the world’s biggest brands to spur unprecedented online growth, including Apple, LG, Western Union, Prudential, and many more.  He is the author of Amazon best-selling book, “SEO Like I’m 5.”