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One platform. 50+ powerful tools to help you dominate your niche online.

Trusted by the world’s leading brands

See what's inside

SEO

Grow organic traffic with our complete and easy SEO tools & workflow

  • Uncover millions of national & local keywords
  • Analyze any domain’s backlink profile
  • Run technical SEO audits
  • Track your SERP positions daily
Try SEO Toolkit
SEO
Content Marketing

Create content that ranks (no expert knowledge required)

  • Find topics that resonate with your audience
  • Get actionable tips to create SEO-friendly content
  • Audit and improve your content based on real-time metrics
  • Track brand mentions and content reach
Try Content Marketing Toolkit
Content Marketing Toolkit
Market Research

Unveil your competitors’ marketing strategy and tactics

  • Analyze traffic of any website
  • Unveil competitor promotion strategies
  • Get ideas for growing your market share
  • Discover keyword & backlink gap
Try Competitive Research Toolkit
Market Research Toolkit
Advertising

Discover how to reach more prospects while spending less

  • Find the best keywords for every PPC campaign
  • Monitor your competitor’s ad copies and landing pages
  • Optimize your Advertising spend (at a local level)
  • Analyze Google Shopping ad campaigns
Try Advertising Toolkit
Advertising Toolkit
Social Media

Build your most effective social media strategy

  • Schedule and post content on social media
  • Analyze the performance of your posts
  • Track & analyze competitor accounts
  • Create & optimize social ads
Try Social Media Toolkit
Social Media

“Semrush is like a keyword research tool, Google Trends, Moz, Hootsuite and SimilarWeb in one.”

Mario León Rojas
Mario León Rojas Performance Marketing Specialist, Banco del Sol Source: Semrush G2 reviews

Award-winning tools trusted by the world’s leading companies

7M

marketing professionals
have already used Semrush

14

international awards
as best SEO software suite

30%

Fortune 500 companies use Semrush as their go-to marketing tool

Data is good.
Strategy is better.
Semrush gives you both.

Semrush knows a lot about your market and website. It gives you access to the world’s largest database of 20 billion keywords, 310 million ads and 17 billion URLs crawled per day.

But you get more than just numbers. Semrush analyzes the data for you and gives you instant recommendations on SEO, content marketing and advertising that can help you improve your online visibility in days.

CEO and Founder Oleg Shchegolev
Oleg Shchegolev
CEO and Founder

Our CEO
will eat his hat

... if you find another tool
that lets you do all these things

  • Access over 20 billion keywords for 130 countries
  • Run in-depth website audit based on 130+ checks
  • Get recommendations to improve your content to increase search rankings
  • Track and analyze competitor websites and marketing strategies
  • Create and track your PPC campaigns
  • Draft, schedule and post content on social
  • Create and schedule white-labeled or branded reports
Discover all Semrush features

Here’s why marketers Semrush

1 / 4

“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

Casey Camilleri Marx
Casey Camilleri Marx Digital Marketing Director, Nlyte Software

“What I appreciate most about Semrush is that it covers all areas of search with its tools, so I can have a 360-degree view of my projects.”

Esther Giménez
Esther Giménez Senior SEO & UX Consultant, Annalect, Omnicom Media Group

“If you ask an agency to deliver 10x organic search growth through content, they will assign a large team to your project. Our content team, in contrast, runs activities with Semrush without having an army of people specialized in SEO.”

Fabrizio Ballarini
Fabrizio Ballarini Responsible for SEO, TransferWise

“When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price.”

Brian Dean
Brian Dean Founder, Backlinko

“We chose Semrush because the keyword tracking was much more accurate than our previous tools and the interface was very intuitive.”

Freddy Hunt
Freddy Hunt Director of SEO and Content Marketing, Oneupweb

“There is a direct correlation between using Semrush, being focused on SEO, and the sheer growth that we’ve had. Our organic traffic was up by 230% in 2019. Literally every day we are getting the highest traffic ever on our website.”

Eric Bogard
Eric Bogard VP of Marketing, Arkadium

“With the help of Semrush, we empowered every single marketing team within the university to double their traffic like we did for the central sites.”

Shefali Joshi
Shefali Joshi Marketing Optimization Analyst, Monash University

“I’ve never seen a local dental practice in the world ranking as much as we are now. We are ranking nationally. Because of the tool. Simple as that. And I still don’t use even 50% of it.”

Ed Challinor
Ed Challinor Co-founder and CEO, Smileworks

“Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”

Barbora Jassova
Barbora Jassova Content Strategist, Landbot

“Semrush’s SEO Writing Assistant is one of a kind. I was amazed by the feedback and recommendations it provided me to improve my SEO, text readability, originality, and tone of voice.”

Mesmer Doué
Mesmer Doué Digital Marketing Consultant, Blue Lance

“By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Semrush is my right hand for many tasks, it helps me and my team to strategize.”

Idan Segal
Idan Segal Organic Growth Lead, Wix

“We created a comprehensive content strategy to increase the potential organic traffic by 123%. We actively used Semrush tools in the process to achieve our goals.”

Ilyas Teker
Ilyas Teker Founder, SEO Consultant, Mosanta

“When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.”

Emanuele Arosio
Emanuele Arosio Head of Global SEO, Triboo Group

“My favorite part about Semrush is the power it has for competitive intelligence. It makes it easier to make savvy advertising decisions when you have more data.”

Dignorah Altamiranda
Dignorah Altamiranda Marketing Team Lead, Avature

“I love the feature that lets you analyze the keyword and backlink gap with your competitors. This is very useful in determining which keywords you aren't ranking for, that you could be getting.”

Paul Meluzzo
Paul Meluzzo Creative Director, Omnislash Visual

“Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”

Andrea Cruz
Andrea Cruz Digital Marketing Manager, KoMarketing

“My favorite feature is the PPC analysis tool. It tells me what kinds of PPC ads are being run by a specific domain. It is good to optimize my own PPC strategy!”

Vashishtha Kapoor
Vashishtha Kapoor CoFounder, affNext

“With Semrush, I have found weaknesses in PPC for pitches where I was only covering SEO. I've found clients' new competitors they didn't realise they had and keywords they could target.”

Judith Lewis
Judith Lewis Founder, deCabbit Consultancy

“I have used the PPC Keyword Tool to create ads for my clients. And those ads not only fit the client brief, but also have returned great results.”

Ankitaa Gohain Dalmia
Ankitaa Gohain Dalmia Founder, Digital Content Strategist, AnksImage

“Semrush Social Media Toolkit is the best in the business. I’m using this tool to great effect and it has helped to increase my visibility on Social Media.”

Jigar Agrawal
Jigar Agrawal SEO Specialist, freelance

“I’ve been using Semrush for the past 5 years now especially for SEO, content writing, and now even for social media marketing. ”

Himani Kankaria
Himani Kankaria eCommerce Consultant and SEO Strategist, eComKeeda

“Although it’s not a core function of Semrush I really like their social media posting tool - I would give that a try.”

Trevor Stolber
Trevor Stolber Founder, STOLBER Digital Marketing Agency