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Learn proven tactics and strategies tried and tested by the best-in-class marketing experts.

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Valuable certification

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New and Upcoming courses

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Kyle Byers
7 lessons
1 hour
Certification

SEO Principles: An Essential Guide for Beginners

Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.
Wes Mcdowell
Wes McDowell
7 lessons
1 hour
Certification

How to Outrank Your Competition in Local Search

Learn exactly how to rank on Google’s local map pack and stand out among competitors.
CMO Revelations: Top Decision-Making Challenges

CMO Revelations: Top Decision-Making Challenges

CMOs make challenging decisions on a daily basis. Join our CMO roundtable on March 30 to discuss the processes, practices, and principles that guide their success.
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All courses

Devesh Khanal and Benji Hyam
SEO
Devesh Khanal and Benji Hyam
5 lessons
1 hour
Certificate
How to Boost Lead Generation with SEO
Learn how to strategically find keywords that have high buying intent so your traffic is more qualified and converts at a higher rate.
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Heather Jackson
Marketing career
Heather Jackson
8 lessons
37 minutes
Optimizing your LinkedIn profile with SEO
Want to learn how to market your skills, or promote your talents and experience? LinkedIn is the place, and keywords are the key! Packed with info and insights, LinkedIn Optimization Expert Heather Jackson will guide you through step-by-step instructions on optimizing your LinkedIn profile, allowing you to create a powerful professional presence in no time.
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Fernando Angulo
SEO
Fernando Angulo
10 lessons
2 hours
Certificate
Marketing Analysis - Where Theory Meets Practice
Semrush's new Marketing Analysis course provides the foundational knowledge necessary to analyze any market and build a surefire marketing strategy.
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How to Hire a Digital Marketer - Best Practices with Eli Schwartz
Marketing career
Eli Schwartz
4 lessons
32 minutes
How to Hire a Digital Marketer - Best Practices with Eli Schwartz
Learn when and how to hire the best digital marketer for your business in this free course from Semrush Academy, led by Eli Schwartz.
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The Ultimate Guide to Launching a Profitable Small Business
Content Marketing
Wes McDowell
10 lessons
1 hour
Certificate
The Ultimate Guide to Launching a Profitable Small Business
Discover quick, practical tips you can use right now when starting a small business. Web strategy expert, Wes McDowell, shares how small business owners can make the most of their website and digital marketing efforts for maximum client engagement.
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Brian Dean
Content Marketing
Brian Dean
20 lessons
4 hours
Certificate
Advanced Content Marketing with Brian Dean
Discover Brian Dean’s behind the scenes process for growing a successful blog in record time. This free course walks you through the steps for growing your blog using cutting edge strategies, tactics, and techniques that are working great right now.
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