Technical SEO course with Bastian Grimm

  • 34 lessons

    34 video lessons created in cooperation with renowned industry expert Bastian Grimm

  • 5 hours

    Get a comprehensive and detailed overview of technical SEO in just 5 hours

  • 100% free

    The course is 100% free, saving your money for the real SEO endeavors

Who is this course for?

Whether you’ve just started doing SEO and need to familiarize yourself with technical SEO or you want to gain greater expertise in a specific technical SEO topic, this course is definitely for you. If you work as a consultant or agency side handling technical SEO topics, you should join the course to gain an understanding of technical concepts and learn how to avoid any potential issues.

About the author

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert in large-scale international SEO. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award-winning, Berlin-based full service performance marketing agency with a strong focus on “all things search”, serving clients in more than 20 different languages.
Whether you're an experienced SEO or a total noob in this world, SEMrush Academy offers educational courses that will teach you something new. The content also acts as a great crash course in using SEMrush and its many useful features. The certification process is an added perk that you can use to show off your skills to attract new clients!
Maddy Osman, SEO Copywriter & Founder at The Blogsmith

Ready to start?

Course plan

  • Module 1. Internal Linking
    You will learn about the elements to consider when internally linking webpages with each other.

    Key points of the module:

    • Introduction to internal linking and accessibility of content
    • Prioritization and relevancy
    • Seasonality, link hubs, multiple linking, nofollow
    • XML sitemaps
  • Module 2. Crawling and Indexation: Best Practices for Controlling Web Crawlers
    You will get to know how to properly control search crawlers and how to deal with crawl budgets.

    Key points of the module:

    • Introduction to crawl budget optimization
    • The crawler landscape
    • User-Agents / Reverse-DNS
    • Robots.txt
    • Robots Meta tags
    • Canonical tags
  • Module 3. Advanced Crawling and Indexation
    You will get a deeper understanding of how to manage crawling and indexation.

    Key points of the module:

    • Strategic crawl management
    • Faceted Navigation / PRG
    • Pagination
    • X-robots header
  • Module 4. HTTP Response Codes
    You will learn about HTTP header fields, which transmit the parameters and arguments important for the file transfer via HTTP protocol.

    Key points of the module:

    • Introduction to HTTP header fields & response codes
    • 3XX: redirects (301 vs. 302, redirect chains)
    • 4XX: client-side error handling (404 vs. 410, etc.)
    • 5XX: server-side error handling and maintenance (incl. retry-after header)
  • Module 5. Log files
    You will learn how to deal with log files, which contain a history of each and every access by a person or crawler to your website.

    Key points of the module:

    • Intro to log file auditing
    • Log file auditing tools & their differences
    • Log file auditing reports
    • Overlaying crawl & log file data for better results
  • Module 6. International SEO
    You will learn how to help search engines easily identify which countries you want to target and which languages you use for business.

    Key points of the module:

    • Introduction and multi-/international domain setups
    • Geo redirects & CDNs
    • Hreflang setup
  • Module 7. Web Performance
    You will get advice on how to optimize your website performance and implement HTTPS and HTTP/2.

    Key points of the module:

    • Intro to web performance optimisation, Metrics / Measurements / Tools
    • Site Speed Basics: Client-side
    • Site Speed Basics: Server-side
    • HTTPS, SSL, and HTTP/2
    • Advanced site speed optimisation: images, custom fonts, CRP
  • Module 8. Technology
    You will find out what you shouldn’t overlook as a technical SEO: structured data, AMP, JavaScript SEO, and mobile-first indexing.

    Key points of the module:

    • Structured Data / schema.org
    • Accelerated Mobile Pages
    • JavaScript SEO Basics
    • Google’s Mobile First Indexing Intro

Lesson structure

  • Video lessons

    Watch easy-to-follow video lessons

  • Read further

    Study the specially picked materials to dive deeper into the topic

  • Quiz

    Test what you’ve learned

Ready to start?

What to do after the course

Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the Technical SEO Exam.
If you already have reasonable knowledge of technical SEO, you can bypass the educational part and put your skills to the test right away by taking the exam. Upon passing it, you'll earn a certificate issued by SEMrush confirming your technical SEO mastery.

Let’s get started!

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