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PPC Fundamentals Course with Joel Bondorowsky

36 lessons
36 video lessons crafted in cooperation with PPC expert Joel Bondorowsky
5 hours
In just 5 hours you will learn the fundamentals as well as different facets of pay-per-click advertising
100% free
The course is 100% free! Save your money for your future PPC campaigns

Who is this course for?

This course is created for anyone who wants to learn what it takes to become a pay-per-click specialist, or to be able to launch and manage PPC campaigns on their own. It will help you avoid losing money on Google Ads by teaching you how to create effective, successful, and profitable PPC campaigns.

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About the author

Joel Bondorowsky is the founder of PPC Designs and a total PPC addict with more than 20 years experience under his belt. Throughout his career, Joel has launched advertising campaigns for more than a thousand businesses with an aggregate budget numbering hundreds of millions of dollars.

I do a lot of online learning - crucial in my line of work as digital marketing consultant. Some courses are better than others. I definitely find the quality and variety of SEMrush Academy’s courses particularly valuable, since they are up do date, comprehensive and with those cool certifications also pretty addictive. Got a lot of good feedback when I showcase them on my LinkedIn profile, too.

Martin Hennig, director of SEO Agency

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Course plan

Module 1. Introduction
You will find out what exactly PPC is.
Key points of the module:
- What is Pay Per Click
- Overview of PPC Platforms and Channels
Module 2. Strategy
You will learn all that you need to build an effective PPC strategy, from creating sales funnels to tracking conversions along funnels and properly allocating your PPC budget.
Key points of the module:
- What is “PPC Strategy”
- Understanding Sales Funnels
- Understanding The Decision Making Funnel
- Establishing Conversions Along Your Funnel
- Using Landing Pages
- Setting Aside PPC Budget
Module 3. Search Advertising
You will find out how to set up your PPC search advertising campaigns with Google Ads in order to drive traffic to your website, phone calls to your business, or mobile app installs.
Key points of the module:
- Intro to Search Advertising
- Search Campaign Anatomy
- Search Campaign Setup
- Keyword Match Types
- Intro to Keyword Research
- Building Keyword Lists
- Adding Keywords to Ad Groups
- Writing and Testing Your First Ads
Module 4. Shopping Campaigns
You will learn how to run shopping campaigns to attract users intending to buy a particular product.
Key points of the module:
- Intro to PLA (Shopping) Campaigns
- Setting Up Merchant Center and Your Data Feed
- Launching Your Shopping Campaign

Module 5. Display Advertising

You will learn how to attract, inform, and give your potential customers a reason to desire your products by using display ads.

Key points of the module:

Intro to Display Advertising
Display Campaign Setup
Display Ad Formats and Creation
Display Campaign Targeting
Display Campaign Optimization

Module 6. Universal App Campaigns - Promoting Mobile Apps

You will learn how to promote your mobile app in Google Search Results, The Display Network, the Google Play Store, and on YouTube with Universal App Campaigns.

Key points of the module:

Intro to Universal App Campaigns
Setting Your Universal App Campaign
Universal App Campaign Best Practices

Module 7. Bidding and Budgeting

You will get advice on how to set bids and budgets to ensure that your money is well spent.

Key points of the module:

The Value of a Click
Multidimensional Bidding
Conversion Optimizer
Campaign Budgeting

Module 8. Multi-Touch Conversions

You will learn all about conversions that happen after multiple visits by a user from multiple traffic sources.

Key points of the module:

Introduction to Multi-Channel Conversions
The Role of The Home Page
Branded Search Campaigns
An Easy SEO Win for PPC Gains
Bring Back Lost Users with Remarketing

Show 4 more modules

Lesson structure

Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned

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What to do after the course

Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the PPC Fundamentals Exam.

If you already have reasonable PPC skills, you can bypass the educational part and test yourself right away by taking the exam. Upon passing it, you'll earn a certificate issued by SEMrush, which will serve as proof of your knowledge of PPC essentials.

Learn more

Let’s get started!

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