SEMrush Content Marketing Toolkit Course

  • 9 lessons

    Exclusive video lessons with passionate digital marketer Ashley Ward

  • 3 hours

    Become a confident user of the SEMrush Content Marketing toolkit in just 3 hours

  • 100% free

    The course is 100% free. Save your money for your future marketing activities

Who is this course for?

If you consider content marketing an indispensable part of your marketing strategy, and want to learn how SEMrush can help you out with it, take this course. Watch video tutorials and get tips from content marketing pros in a series of free video lessons.

About the author

This course was prepared by a team of skilled SEMrush professionals. To provide you with the most relevant and up-to-date knowledge on SEMrush Content Marketing tools, we designed it together with the creators of the Content Marketing Toolkit, who know SEMrush tools better than anyone in the world!
I work as a SEO specialist and use SEMrush every day. It's a great tool for us professionals and their Academy helps you learn things, improve your skills or/and validate your SEO knowledge. For those who are just starting their career in SEO, I suggest taking the SEO Fundamentals Course with Greg Gifford. Another great thing: all courses are free.
Barbara Slade Jagodic, Lecturer in Copywriting, Content Marketing and Social Media Marketing at London School of Public Relations Croatia

Ready to start?

Course plan

  • Module 1. Content Analysis and Optimization
    You will learn how to develop strong social media strategies and manage your social media content plan.

    Key points of the module:

    • Content Audit
    • SEO Writing Assistant
  • Module 2. Content Research and Ideation
    You will learn how to research valuable ideas for your content strategy and create content that is both focused on users' pain points and values and SEO optimized.

    Key points of the module:

    • Keyword Magic Tool
    • Topic Research
    • SEO Content Template
  • Module 3. Content Distribution
    You will find out how to elaborate on a distribution approach that will get your content noticed.

    Key points of the module:

    • Brand Monitoring Tool
    • Social Media Poster
  • Module 4. Content Performance and Management
    You will learn how to monitor the performance of your ongoing content campaigns and manage them with ease.

    Key points of the module:

    • Post Tracking Tool
    • Marketing Calendar

Lesson structure

  • Video lessons

    Watch easy-to-follow video lessons

  • Read further

    Study the specially picked materials to dive deeper into the topic

  • Quiz

    Test what you’ve learned

Ready to start?

What to do after the course

Get certified by SEMrush

Try to pass the SEMrush Content Marketing Toolkit Exam and earn your personalized certificate.

If you already have sufficient knowledge of the SEMrush Content Marketing Toolkit, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your SEMrush Content Marketing Toolkit mastery.

Let’s get started!

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