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FREE online courseAdvanced Competitive Research Practices with Semrush

Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush's toolkit.

3 lessons

Exclusive video lessons with digital marketing veteran Navah Hopkins

1 hour

Learn advanced competitive analysis practices in just 1 hour

100% free

The course is 100% free. Save your money for your future market research activities

Who is this course for?

If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.

About the author

Navah Hopkins, a veteran in digital marketing, has been helping clients win in SEO and PPC since 2008. She is the Director of Paid Media at Justuno, an integrated agency helping customers own their markets via PPC, SEO, CRO, PR, and content. Navah loves sharing lessons learned at local universities and the international speaking circuit. She is a prolific contributor to SEJ, Semrush, and WordStream blogs and webinars.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by Semrush

Have a go at passing the Advanced Competitor Research Practices exam to earn a personalized certificate.

If you’re confident that you already have sufficient skills in competitive research, you can jump straight to taking the exam. Once you pass, you’ll earn a certificate as proof of your advanced practical skills and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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