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FREE online courseContent Marketing Fundamentals Course with Ashley Segura
Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.
13 lessons
Exclusive video lessons with passionate digital marketer Ashley Ward
2 hours
Become a proficient content marketer in just 2 hours
100% free
The course is 100% free. Save your money for your future marketing activities
Content Marketing Fundamentals Course Contents
Lesson 1. What is Content Marketing?
You will learn the basics of content marketing, its peculiarities, and purposes.
Lesson 2. How to Implement Content Marketing in Your Business
Come explore the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team.
Lesson 3. Business Goals of Content Marketing
You will be guided through content marketing objectives and the types of content that best fit those business goals.
Lesson 4. Competitor Research
Find out how to search for and identify your industry competitors so you can best optimize your content marketing strategy.
Lesson 5. Audience Research
Learn how to identify your target audience so you can tailor your content campaigns to your demographic.
Lesson 6. How to Audit Your Existing Content
Learn how to analyze your content quality and relevancy by using the SEMrush Content Audit tool.
Lesson 7. Content Ideation
Discover how to come up with new content ideas that your target demographic with love.
Lesson 8. Content Calendar
In this lesson, you'll learn how to create a content calendar, which is an essential piece of the puzzle for any business.
Lesson 9. Content Creation
You'll learn how to create content that is focused on users' pain points and values.
Lesson 10. Optimizing Your Content
Content can't just read great for users. In this lesson you'll learn how to optimize your content for rankings.
Lesson 11. Content Distribution
Learn how to develop a distribution approach that will get your content noticed.
Lesson 12. How to Measure Content
See how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.
Lesson 13. Advanced Content Tips
Find out how to repurpose and reuse existing content, how to make it more "linkable" and lead generating.
Who is this course for?
If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.
About the author
Ashley Segura is an international speaker and VP of Operations at TopHatRank, an SEO, content and social media marketing agency. She has worked extensively, both in-house and with multiple agencies, helping clients grow their businesses online. With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first-hand experience to marketers and business owners around the world.
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned
What to do after the course
Get certified by SEMrush
Try to pass the Content Marketing Fundamentals exam and earn your personalized certificate.
If you already have decent content marketing knowledge, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.
Let’s get started!
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Content Marketing Fundamentals Exam
13 questions15 min
This exam is designed for content marketers who know how to use content to complement and promote their brand. Learn more.
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