Your browser is out of date. The site might not be displayed correctly. Please update your browser.

Semrush academy logo

FREE online courseContent Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

13 lessons

Exclusive video lessons with passionate digital marketer Ashley Segura

2 hours

Become a proficient content marketer in just 2 hours

100% free

The course is 100% free. Save your money for your future marketing activities

Who is this course for?

If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

About the author

Ashley Segura is an international speaker and VP of Operations at TopHatRank, an SEO, content and social media marketing agency. She has worked extensively, both in-house and with multiple agencies, helping clients grow their businesses online. With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first-hand experience to marketers and business owners around the world.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic

Quiz

Test what you’ve learned

What to do after the course

Image

Get certified by Semrush

Try to pass the Content Marketing Fundamentals exam and earn your personalized certificate.

If you already have decent content marketing knowledge, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

You might also like

SEMRUSH TOOLS

Semrush Content Marketing Toolkit Course

9lessons4 hours

Learn how to tailor your content marketing strategy with Semrush by watching video lessons and get practical advice from digital marketing pros. Learn more.

SEMRUSH TOOLS

Competitive Analysis and Keyword Research Course

7lessons1 hour

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with Semrush tools. These steps are indispensable in building a winning SEO strategy. Learn more.

CONTENT MARKETING

Content Marketing Fundamentals Exam

13questions15 min

This exam is designed for content marketers who know how to use content to complement and promote their brand. Learn more.

get notified

Stay in the know

As soon as the course is ready, we will send you the notification on

Not your email? Contact us by academy-team@semrush.com

CONTENT MARKETING

Content Marketing Fundamentals Course with Ashley Segura

13lessons2 hours

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons. Learn more.

You are going to start the !

Important! You won't be able to change your name on your certificate once you receive it.
Before you start, review the information below:
    Please note that the certificate issued with your name will be accessible by direct link. By clicking ‘Proceed to exam’, you agree to make your certificate publicly available.

    Certify your team request

    Want to rest assured that your employees’ knowledge of the Semrush toolset is up to the mark?

    If you’re interested in making a request, please leave your email.

    Become a contributor

    Want to join the Semrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on Semrush tools. If you’re interested, leave your email.

    required