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FREE online courseContent Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

Content Marketing Fundamentals Course Contents

  • Lesson 1. What is Content Marketing?

    You will learn the basics of content marketing, its peculiarities, and purposes.

  • Lesson 2. How to Implement Content Marketing in Your Business

    Come explore the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team.

  • Lesson 3. Business Goals of Content Marketing

    You will be guided through content marketing objectives and the types of content that best fit those business goals.

  • Lesson 4. Competitor Research

    Find out how to search for and identify your industry competitors so you can best optimize your content marketing strategy.

  • Lesson 5. Audience Research

    Learn how to identify your target audience so you can tailor your content campaigns to your demographic.

  • Lesson 6. How to Audit Your Existing Content

    Learn how to analyze your content quality and relevancy by using the SEMrush Content Audit tool.

  • Lesson 7. Content Ideation

    Discover how to come up with new content ideas that your target demographic with love.

  • Lesson 8. Content Calendar

    In this lesson, you'll learn how to create a content calendar, which is an essential piece of the puzzle for any business.

  • Lesson 9. Content Creation

    You'll learn how to create content that is focused on users' pain points and values.

  • Lesson 10. Optimizing Your Content

    Content can't just read great for users. In this lesson you'll learn how to optimize your content for rankings.

  • Lesson 11. Content Distribution

    Learn how to develop a distribution approach that will get your content noticed.

  • Lesson 12. How to Measure Content

    See how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.

  • Lesson 13. Advanced Content Tips

    Find out how to repurpose and reuse existing content, how to make it more "linkable" and lead generating.

13 lessons

Exclusive video lessons with passionate digital marketer Ashley Ward

2 hours

Become a proficient content marketer in just 2 hours

100% free

The course is 100% free. Save your money for your future marketing activities

Who is this course for?

If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

About the author

Ashley Segura is an international speaker and VP of Operations at TopHatRank, an SEO, content and social media marketing agency. She has worked extensively, both in-house and with multiple agencies, helping clients grow their businesses online. With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first-hand experience to marketers and business owners around the world.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by SEMrush

Try to pass the Content Marketing Fundamentals exam and earn your personalized certificate.

If you already have decent content marketing knowledge, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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Content Marketing Fundamentals Exam

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This exam is designed for content marketers who know how to use content to complement and promote their brand. Learn more.