Content Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

Who is this сourse for?

If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

What you’ll learn

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

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Semrush Academy

This course was created by a team of Semrush experts who come from diverse backgrounds, including marketing agencies, in-house marketing teams, and consulting firms. Their experience, knowledge, and passion make them ideal candidates to create courses that are engaging, informative, and relevant to today's digital marketing landscape.

Course Structure

1

What is Content Marketing?

You will learn the basics of content marketing, its peculiarities, and purposes.
1 video
5 minutes
2

How to Implement Content Marketing in Your Business

Come explore the ways in which any business can use creative content to promote their products or services, as well as the key players on any content marketing team.
1 video
6 minutes
3

Business Goals of Content Marketing

You will be guided through content marketing objectives and the types of content that best fit those business goals.
1 video
6 minutes
4

Competitor Research

Find out how to search for and identify your industry competitors so you can best optimize your content marketing strategy.
1 video
6 minutes
5

Audience Research

Learn how to identify your target audience so you can tailor your content campaigns to your demographic.
1 video
5 minutes
6

How to Audit Your Existing Content

Learn how to analyze your content quality and relevancy by using the Semrush Content Audit tool.
1 video
8 minutes
7

Content Ideation

Discover how to come up with new content ideas that your target demographic with love.
1 video
7 minutes
8

Content Calendar

In this lesson, you'll learn how to create a content calendar, which is an essential piece of the puzzle for any business.
1 video
6 minutes
9

Content Creation

You'll learn how to create content that is focused on users' pain points and values.
1 video
12 minutes
10

Optimizing Your Content

Content can't just read great for users. In this lesson you'll learn how to optimize your content for rankings.
1 video
5 minutes
11

Content Distribution

Learn how to develop a distribution approach that will get your content noticed.
1 video
6 minutes
12

How to Measure Content

See how to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.
1 video
9 minutes
13

Advanced Content Tips

Find out how to repurpose and reuse existing content, how to make it more "linkable" and lead generating.
1 video
6 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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