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FREE online course: SEMrush Content Marketing Toolkit 

SEO Writing Assistant

9 lessonsFeb 15, 2019


SEMrush SEO Writing Assistant: Overview & Functionality

Hi there! In this lesson, we get to optimize an article with the help of the SEO Writing Assistant. It's available as an add-on for Google Docs or as a WordPress plugin.

The SEO Writing Assistant enables you to analyze how well your text is written compared to your top-performing competitors and provides you with ideas on what exactly should be improved in your piece of content.

Just start optimizing your content by adding missing keywords and making your text more readable, and you'll see your overall score rising right away. As soon as you implement all the recommendations, your content will become tailored to receive higher rankings in Google!

Setting Up SEO Writing Assistant

To start using the feature in Google Docs, download it from the Google Chrome Store. Alternatively, if you want to install it in WordPress, find it in the ‘Plugins' section on the Wordpress website. Do take note though that in order to let the add-on work you'll need to connect it to your SEMrush account.

In our case, we'll create a new Google Doc and paste one of our blog's articles to it.

Click the Add-ons menu item, choose SEO Writing Assistant, then choose ‘Show Add-on.'

Creating a Template for Your Content

It will appear on the right-hand side of the screen. There you'll be asked to create a content template. You'll need to enter up to thirty keywords you intend to target or are already targeting for with your copy.

If you don't have any idea of what keywords to pick, enter keywords that are relevant, or, which even better, conduct keyword research. If you're unaware of how to do it — we encourage you to take the first lesson of our next module.

You'll then need to choose your target location and language. Or, if you've created a content template before, you can choose an existing one.

How the Tool Helps You Optimize Your Content

The SEO Writing Assistant will show you a set of metrics and recommendations based on the analysis of the top 10 competitors for your target keywords:

  • Readability score is an estimation of your text's difficulty based on the Flesch-Kincaid formula. Basically, it's all about long sentences and words that are hard to read and pronounce. If your text has readability issues, the add-on will highlight sentences and words that need improvement.
  • Words count shows your text's length and provides you with the optimal length to stick to.
  • The target keywords list shows which keywords are already added to the text - and which ones need to be added for the sake of SEO. You can also see their volume and difficulty by hovering over them.
  • In the ‘Recommended Keywords' list there are keywords semantically related to your text. You might want to consider adding these keywords to your text as well.

The last two keyword lists will alert you if your text has a keyword stuffing issue. This issue may be harmful for your website and can even be penalized or banned by Google if you use keywords too frequently. Let's avoid this.

  • Lastly, the most important metric is the overall score. It's your copy's general quality and is calculated based on secondary metrics, such as readability, text length, and target keywords usage.

You can also find out if your text was fully or partially copied from the Internet with the help of the plagiarism checker feature. When your copy has plagiarized content, the feature shows the percentage of copied words and determines the original sources of content. This comes in handy when, say, you need to check a piece of content written by a freelancer for authenticity.

The feature is available for all languages for Guru and Business subscriptions.

SEMrush SEO Writing Assistant: Lesson Summary

So let's recap. The SEO Writing Assistant is an add-on that enables you to check your piece of content in terms of SEO, readability, and originality in real time.

Play around with the tool and try to optimize a few articles on your own. Practice makes perfect!

Remember to study the Read Further section - it contains more information needed to pass the related exam. Also refer to our knowledge base and take a look at our blog to learn more about the SEO Writing Assistant feature.