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Digital Marketing for SMBs with Greg Gifford

Learn the basics of digital marketing for SMBs with Greg Gifford - a high-level view of digital marketing to help newbies understand how things work.

Who is this сourse for?

This course is primarily for business owners or new marketers who are just starting out in digital marketing. This course is truly meant for people who have little to no knowledge about digital marketing.

What you’ll learn

In this free online course, expert Greg Gifford will show you everything you need to know about digital marketing for SMBs. You will get familiar with the main areas of digital marketing, including SEO, social media, email marketing, display advertising and competitive analysis.

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Greg Gifford

Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Course Structure

Intro

In this course, we're going to be talking about what digital marketing is and why it's important. You'll learn about all the various elements you can use to bring traffic to your site, so you'll have a better understanding of how to grow your business.

1 video

2 minutes

Digital Marketing

In this lesson, you'll find out what digital marketing is and why it's important for your business.

1 video

5 minutes

Websites

Greg will teach you about your website, and why it's vital for the success of your business.

1 video

8 minutes

Email Marketing

In this lesson, Greg will explain how you can use email marketing to promote your products or services and bring more potential customers to your website.

1 video

6 minutes

Search Engine Optimization

Learn how to get your site to show up higher in Google search results with SEO - one of the most important aspects of digital marketing.

1 video

6 minutes

Search Engine Marketing

In this lesson, Greg is going to talk about Search Engine Marketing (SEM) - most commonly called PPC advertising - an incredibly effective digital marketing practice that can help grow your business.

1 video

7 minutes

Retargeting

In this lesson, you will explore retargeting - a specific type of paid advertisement that you can use to bring customers back to your website.

1 video

5 minutes

Display Advertising

Greg will teach you how you can use display advertising - a specific form of paid advertising - to build brand awareness and drive more business.

1 video

4 minutes

Social Media Marketing

In this lesson, you'll learn another powerful digital marketing tool - social media, where you'll be running ads on social media platforms instead of running ads on search results or other websites.

1 video

5 minutes

Competitive Analysis

Greg will teach you how to up your digital marketing game through competitive analysis and using the best elements of competitors' campaigns.

1 video

5 minutes

Finding the right mix for you

Now that you know the basics, it's time to find the right digital marketing mix for your business. Greg will share his insights and experience to help you figure out what's right for your business.

1 video

4 minutes

Start the Course

Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.