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FREE online SEO courseLink Building Course

Get expert tips and advice on using Semrush to really maximise your link building efforts.

Link Building Course Contents

  • Lesson 1. Backlink Research & Bulk Backlink Analysis

    In this lesson, you'll discover your website's backlink profile, as well as explore your competitors' backlinks with Semrush reports.

  • Lesson 2. Avoiding Google Penalties

    Google penalties can prove costly. You will learn how to detect and disavow toxic backlinks to avoid Google penalties, as well as find and recover lost backlinks. Valuable lessons here.

  • Lesson 3. Internal Linking

    A healthy, well-ranking website must have a well-planned internal linking strategy. You will check your website's performance in terms of internal linking and learn how to fix linking errors, keeping your website free of issues.

  • Lesson 4. Building Links

    This step-by-step link building process helps you uncover prospects and convert them into valuable backlinks. This lesson will show you how you can expand your linking influence.

  • Lesson 5. Backlink Gap Analysis

    Knowing the competition is important to your website's success. The Backlink Gap tool will help you find backlinks that your competitors have and that you need.

5 lessons

Exclusive video lessons with passionate digital marketer Ashley Ward

1 hour

Learn how to build links, both internal and external, with Semrush tools

100% free

The course is 100% free. Save your money for your future marketing activities

Who is this course for?

If you’re new to link building, or have been doing it for a while and want to save yourself time and effort by using Semrush, you will definitely want to take this course. You’ll be guided through all the necessary tools in a series of free video lessons.

About the author

This course was prepared by a team of skilled Semrush professionals. To provide you with the most relevant and up-to-date knowledge, we designed it together with the creators of Semrush, who know it better than anyone in the world!

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by Semrush

After completing the course, you'll have all the necessary knowledge to take and pass the PPC Fundamentals Exam.

If you already have reasonable PPC skills, you can bypass the educational part and test yourself right away by taking the exam. Upon passing it, you'll earn a certificate issued by Semrush, which will serve as proof of your knowledge of PPC essentials.

Let’s get started!

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