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FREE online SEO course: Management, Reporting, and Collaboration Course 

Everyday Check in

3 lessons


What to check in the SEMrush SEO Dashboard

Hi again! So that your efforts are not in vain, you need to keep an eye on management and collaboration. And SEMrush will provide you with tools that are going to facilitate your team processes.

SEO Dashboard is a set of widgets that show report summaries of the most valuable and useful SEMrush SEO tools. It is a great way to get many insights into the current status of your website at a glance. The drag-and-drop interface helps in prioritizing the metrics according to your needs. Every widget has a button leading to a full and detailed report to facilitate the navigation process. An important benefit is that SEO Dashboard allows you to monitor your website in real time. The information it provides is based on Projects data and Analytics reports.

Let's take a look at it. The list of tools that is shown in the dashboard is huge, here are the most widely used:

  • Organic Research
  • Position Tracking
  • Traffic Analytics
  • Site Audit
  • Backlink Analytics
  • Backlink Audit
  • On Page SEO Checker

At the top of the report you can see widgets with basic traffic analytics metrics imported from your Google Analytics account:

  • Sessions - the number of times in a month users were actively engaged with your website
  • Unique Visitors - the actual number of monthly visitors to your website
  • Pages per visit - the average number of pages viewed by a person during a session
  • Avg. Visit Duration - the length of the average session on your website
  • Bounce Rate - the percentage of visitors that leave the website after viewing just one page

You can see the absolute values of the features and also the relative dynamics compared to the previous period.

The Keywords section enables you to see the keywords for which the website was ranked with the position and volume data, which indicates the average number of times that users searched for a given keyword per month based on 12 months' monitoring.

In addition, you can see a list of lost and new keywords. Lost are those keywords that the domain was previously ranking for within the top 100 positions, but not anymore. New shows the number of keywords that are now ranking within the top 100 organic results for a domain based on the chosen time period.

The Backlinks section also shows new and lost data, which is helpful for understanding the situation and for acting immediately. For backlinks you can see Page Score metrics, which show the importance of the source page based on the number of external links pointing to it.

The Position Tracking section lets you track a website's daily rankings for a custom set of target keywords. If you see an empty widget then it means that one of the SEMrush tools hasn't been set up for the given project. To solve this issue, you can set up the needed tool right from the dashboard.

Geo distribution and visits

The chart shows the geography of the visits to the selected domain. When comparing Visits, you can filter the data by the source of these visits - all, direct, referral, search, social, or paid.

You can choose how you want the data to be shown:

  • based on GA data (more relevant to your website)
  • based on Traffiс Analytics (best for your review of competitor websites).

On-page SEO

The key advantage of On Page SEO Checker is that the tool gives a full and well-structured list of actions that should be taken for better performance and higher ranking positions of the desired pages of your website.

The widget shows the number of toxic and potentially toxic backlinks. The closer the index is to 100 the more toxic the backlink is.

Why would you want to connect your Google Analytics and Search Console accounts? GA providesinfo on your traffic, user signals, and conversions: Sessions, Unique Visitors, Pages per Visit, Avg. Visit Duration, Bounce Rate, Top Pages, and Goal Completions. So, connecting GA accounts allows you to get in-depth data. Many widgets can even be empty if no data from GA is provided. For example, the Performance widget is shown only when the project is connected to Google Search Console. Goal completion, Metrics charts, and top pageviews can be seen when the GA account is connected.

Everyday Check-in: Lesson Summary

So, as we can see, the SEO Dashboard is a way to see the key metrics in a highly visible and clear manner. Widgets give direct access to the full reports so you can choose which metrics you want to explore in detail and get a comprehensive overview of the performance of your site. Putting into practice is the best way to improve performance. Choose reports that matter more for you and check out the Read Further section and SEMrush Knowledge Base for more information about the tool.