FREE online SEO course: Mobile, International, and Local SEO CourseMobile databases, website speed and AMP checks8 lessons
SEMrush Tools for Mobile SEO: Mobile Databases, Performance Report and AMP Checks in Site Audit
Hello and welcome to our SEMrush SEO Toolkit course! My name is Ashley Ward, I'm a digital marketing strategist at SEMrush and a passionate digital marketer. I'll guide you through this course.
The mobile Internet has become increasingly popular, with more websites getting traffic from mobile devices than from desktop computers and laptops, thus enabling users to access and share information on the go. In 2018, Google reversed their search direction by switching to a mobile-first index, and since then it has used the mobile version of content for indexing and ranking. This makes mobile SEO crucial if you want to be sure that you're visible to your audience anytime, anywhere.
Leveraging SEMrush's Mobile Databases to Build Your Mobile SEO Strategy
And what does mobile SEO start with? Mobile databases, of course! So, when building your SEO strategy, you absolutely shouldn't neglect the mobile databases present in SEMrush tools and reports, especially if you're targeting mobile devices.
Now, let's move on and learn about the most important factors affecting your mobile SEO. Site speed is the first among them, because it's synonymous with user experience. With a high site speed, your audience will stay on your website longer, bounce less, and convert better. To help you keep your site speed under control and optimize it if needed, we've created a dedicated in-depth report in the SEMrush Site Audit tool - Site Performance.
Optimizing Your Website's Performance with SEMrush Site Audit
Let's explore the report. Go to the Site Audit Overview page, then click View details.
There are five widgets that help you quickly analyze how your website performs and find areas of improvement. Let's take a closer look:
- First and foremost, the Page (HTML) Load Speed donut chart shows the distribution of pages by their load speed: fast, medium, slow, and very slow. The common recommendation is to have pages with load speed under 1 second.
- The Average Page (HTML) Load Speed trend shows how your website's speed has changed over time.
Getting back to the report, you'll see a list of performance issues, by solving which you'll enhance your website performance. Also, if you have your Google Analytics account connected to the Site Audit, you'll see a notice for pages that take more than 1 second to become interactive among other performance issues.
Implementing AMP on Your Website
Apart from optimizing your website's speed, it also makes sense to implement AMP, which stands for Accelerated Mobile Pages, to make your website more mobile friendly. It is a Google-run technology which is based on stripped-down HTML, designed to deliver a better user experience thanks to its almost instant load speed. And if you already have it up and running, you might want to ensure it's working properly. Surprisingly, the Site Audit tool can help you with checking your AMPs' health too!
Facilitating AMP Implementation with SEMrush Site Audit
The good news is that Site Audit tests your AMP pages automatically, with minimal effort from your side. To ensure your AMP pages are given priority over other pages during the next crawl, check the Crawl AMP pages first checkbox in the crawl settings. After the audit is complete, go to the Issues page and see if any AMP-related checks are triggered.
Overall, Site Audit tests your AMP pages' health for more than thirty technical issues across four checks:
- AMP HTML issues
- AMP style and layout issues
- AMP templating issues
- AMP canonicalisation Issues
Finally, go to the Statistics tab and find the AMP Links widget to make sure that all of your pages that have AMP versions are linked to them with the rel=amphtml tag.
SEMrush Tools for Mobile SEO: Lesson Summary
Let's wrap it up. To conquer mobile SEO, you shouldn't take your website performance for granted, instead ensure your website's fast load speed and deliver a great user experience. Also, to keep up with the times, implementing AMP on your website would be a good idea. To avoid any issues related to site speed and SEO implementation, use the related checks within the Site Audit tool.
Mobile, International, and Local SEO Course
8 lessons1 hour
Learn how to optimize your website when it comes to certain search engine algorithms to rank locally, globally, and on mobile devices - all of this with SEMrush tools. Learn more.
You've completed the course! The course is left open for you, so you can go back and watch the videos at any time navigating through the left-hand menu. Now take the next step towards perfection and try to pass the Mobile, International, and Local SEO Test.
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