PPC Fundamentals Course with Joel Bondorowsky

PPC Fundamentals Course Contents

• Module 1. PPC Overview

  You will find out what exactly PPC is.

  Key points of the module:

  • What is Pay Per Click

  • Overview of PPC Platforms and Channels

• Module 2. Strategy

  You will learn all that you need to build an effective PPC strategy, from creating sales funnels to tracking conversions along funnels and properly allocating your PPC budget.

  Key points of the module:

  • What is “PPC Strategy”

  • Understanding Sales Funnels

  • Understanding The Decision Making Funnel

  • Establishing Conversions Along Your Funnel

  • Using Landing Pages

  • Setting Aside PPC Budget

• Module 3. Search Advertising

  You will find out how to set up your PPC search advertising campaigns with Google Ads in order to drive traffic to your website, phone calls to your business, or mobile app installs.

  Key points of the module:

  • Intro to Search Advertising

  • Search Campaign Anatomy

  • Search Campaign Setup

  • Keyword Match Types

  • Intro to Keyword Research

  • Building Keyword Lists

  • Adding Keywords to Ad Groups

  • Writing and Testing Your First Ads

• Module 4. Shopping Campaigns

  You will learn how to run shopping campaigns to attract users intending to buy a particular product.

  Key points of the module:

  • Intro to PLA (Shopping) Campaigns

  • Setting Up Merchant Center and Your Data Feed

  • Launching Your Shopping Campaign

Module 5. Display Advertising

You will learn how to attract, inform, and give your potential customers a reason to desire your products by using display ads.

Key points of the module:

• Intro to Display Advertising

• Display Campaign Setup

• Display Ad Formats and Creation

• Display Campaign Targeting

• Display Campaign Optimization

Module 6. Universal App Campaigns

You will learn how to promote your mobile app in Google Search Results, The Display Network, the Google Play Store, and on YouTube with Universal App Campaigns.

Key points of the module:

• Intro to Universal App Campaigns

• Setting Your Universal App Campaign

• Universal App Campaign Best Practices

Module 7. Bidding and budgeting

You will get advice on how to set bids and budgets to ensure that your money is well spent.

Key points of the module:

• The Value of a Click

• Multidimensional Bidding

• Conversion Optimizer

• Campaign Budgeting

Module 8. Multi-Touch Conversions

You will learn all about conversions that happen after multiple visits by a user from multiple traffic sources.

Key points of the module:

• Introduction to Multi-Channel Conversions

• The Role of The Home Page

• Branded Search Campaigns

• An Easy SEO Win for PPC Gains

• Bring Back Lost Users with Remarketing