FREE online PPC coursePPC Fundamentals Course with Joel Bondorowsky

PPC Fundamentals Course Contents

• Module 1. PPC Overview

  This module provides an overview of PPC — you will find out exactly what PPC is.

  Key points of the module:

  • What is Pay Per Click

  • Overview of PPC Platforms and Channels

• Module 2. Strategy

  Successful PPC campaigns have a sound strategy in place at their core. Learn how to create your strategy and budget accordingly. We'll also cover sales and decision-making funnels, as well as establishing conversions.

  Key points of the module:

  • What is 'PPC Strategy'

  • Understanding Sales Funnels

  • Understanding The Decision Making Funnel

  • Establishing Conversions Along Your Funnel

  • Using Landing Pages

  • Setting Aside PPC Budget

• Module 3. Search Advertising

  Become a PPC expert as you learn how to set up your PPC campaigns. Drive relevant traffic to your website that converts into customers. You will find out how to set up your PPC search advertising campaigns with Google Ads.

  Key points of the module:

  • Intro to Search Advertising

  • Search Campaign Anatomy

  • Search Campaign Setup

  • Keyword Match Types

  • Intro to Keyword Research

  • Building Keyword Lists

  • Adding Keywords to Ad Groups

  • Writing and Testing Your First Ads

• Module 4. Shopping Campaigns

  Successful shopping campaigns attract motivated shoppers who are looking for the right seller. In this module, we'll help you convert shoppers into buyers as we introduce you to shopping campaigns, help you set up your Merchant Center and your data feed, and launch your own shopping campaign.

  Key points of the module:

  • Intro to PLA (Shopping) Campaigns

  • Setting Up Merchant Center and Your Data Feed

  • Launching Your Shopping Campaign

Module 5. Display Advertising

An effective display advertising campaign attracts and motivates potential customers. Learn how to use display ads to build your business.

Key points of the module:

• Intro to Display Advertising

• Display Campaign Setup

• Display Ad Formats and Creation

• Display Campaign Targeting

• Display Campaign Optimization

Module 6. Universal App Campaigns

You will learn how to promote your mobile app in Google Search Results, the Display Network, the Google Play Store, and on YouTube with Universal App Campaigns.

Key points of the module:

• Intro to Universal App Campaigns

• Setting Your Universal App Campaign

• Universal App Campaign Best Practices

Module 7. Bidding and budgeting

Setting bids and budgeting for a campaign determine how successful it will be. Learn how to maximize your PPC campaign's profitability. You will get advice on how to set bids and budgets to ensure that your money is well spent.

Key points of the module:

• The Value of a Click

• Multidimensional Bidding

• Conversion Optimizer

• Campaign Budgeting

Module 8. Multi-Touch Conversions

Not all conversions happen on the first visit. Some take place after multiple visits from multiple traffic sources.

Key points of the module:

• Introduction to Multi-Channel Conversions

• The Role of The Home Page

• Branded Search Campaigns

• An Easy SEO Win for PPC Gains

• Bring Back Lost Users with Remarketing