
FREE online courseRole of Content Course with Eric Enge
Learn how to improve and enrich your SEO strategy by creating useful content that feeds users’ needs. Explore how links can improve your website’s visibility and increase conversion rate with top SEO expert Eric Enge.
10 lessons
Exclusive video lessons with digital marketing expert Eric Enge
1 hour
Learn the basics of SEO content in just 1 hour
100% free
The course is 100% free. Save your money for your future market research activities.
Who is this course for?
About the author
Eric Enge is an SEO consultant, entrepreneur, and public speaker who participates in dozens of conferences every year. A CEO of Stone Temple Consulting and author of “The Art of SEO”, Eric is a prolific contributor to Forbes, Search Engine Land, Marketing Land, Search Engine Watch and other top industry media. During his 20-year journey as a digital marketer, Eric has experienced operating and expanding an agency, hiring employees, communicating the value of SEO to potential clients, and investing in thought leadership. Now, Eric shares his knowledge and insights in the Role of Content course made in collaboration with Semrush Academy.
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Expert’s tips
Learn from the experience of SEO professionals
Read further
Study the specially picked materials to dive deeper into the topic
What to do after the course

Get certified by Semrush
Try to pass the Role of Content exam and earn your personalized certificate.
If you already have sufficient skills in creating SEO content, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.
Let’s get started!
You might also like
Semrush Content Marketing Toolkit Course
9lessons4 hours
Learn how to tailor your content marketing strategy with Semrush by watching video lessons and get practical advice from digital marketing pros. Learn more.
Semrush SEO Toolkit Course
14lessons3 hours
Learn how to boost your SEO with Semrush tools and get tips from practicing SEO experts in a series of free video lessons. Learn more.
Curso de Link Building
5lecciones1 hora
Aprende a crear un perfil de backlinks relevante para tu sitio web, evitar los backlinks tóxicos, y organizar bien los enlaces internos, ¡todo esto con las herramientas de Semrush! Saber más.
Role of Content Course with Eric Enge
10lessons1 hour
Learn how to implement great content in your SEO strategy to get killer results in this series of video lessons. Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the Semrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the Semrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on Semrush tools. If you’re interested, leave your email.