SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.
1 video
4 minutes
2

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.
1 video
3 minutes
3

SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.
1 video
6 minutes
4

Intro

1 video
2 minutes
5

HTTPS

1 video
2 minutes
6

Site speed

1 video
3 minutes
7

Robots.txt and sitemaps

1 video
3 minutes
8

URLs

1 video
5 minutes
9

Duplicate content and rel='canonical'

1 video
3 minutes
10

Structured Data

1 video
3 minutes
11

Status Codes

1 video
3 minutes
12

Inspecting your site for an audit

1 video
3 minutes
13

Intro

1 video
3 minutes
14

Anchor text

1 video
3 minutes
15

Bad links

1 video
5 minutes
16

Link analysis

1 video
3 minutes
17

Link building

1 video
4 minutes
18

Intro

1 video
2 minutes
19

Keyword research

1 video
3 minutes
20

Writing and optimizing content

1 video
3 minutes
21

On-page elements

1 video
3 minutes
22

Intro

1 video
3 minutes
23

Responsive websites

1 video
3 minutes
24

Page speed, AMP, and PWAs

1 video
2 minutes
25

User experience focus

1 video
3 minutes
26

Other ranking signals

1 video
4 minutes
27

International SEO

1 video
4 minutes
28

Intro

1 video
3 minutes
29

Local links and citations

1 video
4 minutes
30

Local content

1 video
3 minutes
31

Other local factors

1 video
5 minutes
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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