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FREE online SEO courseSEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from SEMrush favourite Greg Gifford.

31 lessons

Exclusive video lessons with recognized industry expert Greg Gifford.

4 hours

Learn all the SEO essentials in just 4 hours.

100% free

The course is 100% free. You'll save money for the real SEO efforts.

SEO Fundamentals Course Contents

  • Module 1. Search engine basics

    Learn SEO basics as Greg takes you through the inner workings of search engines. How do they determine where a given website is going to be placed on the results page? Where is the best page placement? Learn the answers to these questions and many more.

  • Module 2. Technical SEO

    Dive a little deeper into SEO fundamentals as you learn more about some of the basic technical aspects of how search engines interact with websites. Learn how to diagnose problems with a site and make adjustments to rank higher. This module includes tips on basic SEO analysis.

    Key points of the module:
    • Intro

    • HTTPS

    • Site speed

    • Robots.txt and sitemaps

    • URLs

    • Duplicate content and rel='canonical'

    • Structured Data

    • Status Codes

    • Inspecting your site for an audit

  • Module 3. Link signals

    Greg gets you up to speed on the ins and outs of earning relevant links to your website. You'll learn why not all links are good links, and how to analyze your links and utilize anchor text to your advantage. This is a basic SEO strategy that you'll want to develop as you build your site.

    Key points of the module:
    • Intro

    • Anchor text

    • Bad links

    • Link analysis

    • Link building

  • Module 4. On-page signals

    Among the SEO basics, you'll find on-page optimization to be of key importance. Learn how to do keyword research, write and optimize content, what key on-page elements are, and more. These important concepts are basic SEO techniques that help to improve the ranking and conversion rate of websites.

    Key points of the module:
    • Intro

    • Keyword research

    • Writing and optimizing content

    • On-page elements

  • Module 5. SEO for mobile

    To create the best user experience, websites must work flawlessly on smartphones and tablets. With more searches now being done on mobile, a basic SEO strategy for mobile is essential. Greg walks you through responsive website design, and why a website is invisible in search results without it.

    Key points of the module:
    • Intro

    • Responsive websites

    • Page speed, AMP, and PWAs

    • User experience focus

  • Module 6. Other ranking signals

    As your basic SEO knowledge grows, you will want to recognize other important signals which influence ranking placement on search engines. Here you'll learn additional basic SEO techniques for best results.

    Key points of the module:
    • Other ranking signals

  • Module 7. International SEO

    There is more than one basic SEO strategy that's critical to the success of International SEO. In this module, Greg explains how to help search engines easily identify the countries and languages you are targeting, and rank prominently on International search engine results pages.

    Key points of the module:
    • International SEO

  • Module 8. Local SEO

    One of the basic SEO questions most often asked is how to rank high in local searches. Learn how content is king in the quest to attract local traffic to a website, and what the other factors are for local SEO success. This is a basic SEO strategy anyone looking for great placement must know.

    Key points of the module:
    • Intro

    • Local links and citations

    • Local content

    • Other local factors

Who is this course for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

  • Maddy Osman

    Now, let’s take a look at how it works. All webmasters use Google Search Console and Google Analytics to see their own top performing pages. But when it comes to analyzing your competitors, our Domain Analytics is definitely a good choice.

    Maddy Osman, SEO Copywriter & Founder at The Blogsmith

About the author

Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic

Quiz

Test what you’ve learned

What to do after the course

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Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the SEO Fundamentals Exam.

If you're already a decent SEO specialist, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is a proof of your SEO mastery.

Let’s get started!

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