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SEO Fundamentals Course with Greg Gifford

Brush up on the basics of SEO with this free and in-depth course from Semrush favourite Greg Gifford.

Who is this сourse for?

Whether you want to learn the basics of SEO or just want to brush up on certain topics - this free course is perfect for anyone. Upon course completion, you'll have a better understanding of how to do SEO and to drive more traffic and customers to your website.

What you’ll learn

Brush up on your SEO basics with this fantastic FREE course from everyone's favourite expert, Greg Gifford, covering topics including on-page signals, technical SEO, SEO for mobile and more.

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Semrush Academy

This course was developed by a team of industry-leading experts at Semrush with diverse marketing backgrounds. They offer engaging, up-to-date content tailored to the dynamic digital marketing landscape. Enrolling in this course will equip you with the essential skills to thrive in today's digital world.

Course Structure

1

Search engines and how they work

In this lesson, prominent field expert Greg Gifford will walk you through the SEO basics -- how the Internet and search engines work.
1 video
4 minutes
2

Crawling, indexing, and ranking

In this lesson, you'll find out how Google crawls websites, puts them together into an index, and ranks indexed pages based on its algorithm.
1 video
3 minutes
3

International SEO

1 video
4 minutes
4

SERP Layout

In this lesson, you'll learn about the elements that might show up on a SERP -- a search engine results page -- and find out what affects SERPs' appearance.
1 video
6 minutes
5

Intro

1 video
2 minutes
6

HTTPS

1 video
2 minutes
7

Site speed

1 video
3 minutes
8

Robots.txt and sitemaps

1 video
3 minutes
9

URLs

1 video
5 minutes
10

Duplicate content and rel='canonical'

1 video
3 minutes
11

Structured Data

1 video
3 minutes
12

Status Codes

1 video
3 minutes
13

Inspecting your site for an audit

1 video
3 minutes
14

Intro

1 video
3 minutes
15

Anchor text

1 video
3 minutes
16

Bad links

1 video
5 minutes
17

Link analysis

1 video
3 minutes
18

Link building

1 video
4 minutes
19

Intro

1 video
2 minutes
20

Keyword research

1 video
3 minutes
21

Writing and optimizing content

1 video
3 minutes
22

On-page elements

1 video
3 minutes
23

Intro

1 video
3 minutes
24

Responsive websites

1 video
3 minutes
25

Page speed, AMP, and PWAs

1 video
2 minutes
26

User experience focus

1 video
3 minutes
27

Other ranking signals

1 video
4 minutes
28

Intro

1 video
3 minutes
29

Local links and citations

1 video
4 minutes
30

Local content

1 video
3 minutes
31

Other local factors

1 video
5 minutes
32

Congratulations and Special Offer

Congratulations on completing your course! In this video, Rita from Semrush walks you through your next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!
1 video
2 minutes
33

Would You Recommend this Course?

We’d love your feedback! Below this video, you’ll find a quick survey kink where you can rate the course from 1 to 10. Your input helps us improve and create even better courses in the future. Thank you for sharing your thoughts!
1 video
1 minute
Start the Course
Take your knowledge to the next level by completing this course, which is packed with strategies you can start implementing right now.
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