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FREE online SEO course: SEMrush SEO Toolkit 

Keyword Analytics

14 lessonsNov 20, 2019


Getting Started with SEMrush Keyword Overview

Hi there!

In this lesson, we will start off by continuing to explore SEMrush's Keyword Gap report. This is a great keyword analysis tool because it allows you to directly compare domains head-to-head, and lets you see both their common and unique keywords. Then, we will take a look at Keyword Analytics, which is designed to show you the keywords that suit you most. Finally, we will briefly talk about what keyword difficulty is all about.

By the end of this lesson, we hope that you will have an understanding of how using the Keyword Gap report and Keyword Analytics together enables you to strategically broaden your existing pool of keywords.

Using the Keyword Gap report

The Keyword Gap report allows you to compare up to 5 competitors at a time. To do this, all you have to do is enter the relevant domains of each competitor you want to look at, and select paid, organic or PLA keywords for your analysis. The report will then return a ton of information including total keyword overlap and the common keywords shared between your chosen domains or competitors.

This information can really help you when it comes to planning an SEO campaign as you'll already know where the best keyword opportunities are, and what is working for your top competitors.

Analyzing Keywords with the Help of Keyword Overview

If you click on any keyword from the list in the Keyword Gap report, you can immediately jump to the related Keyword Analytics report for that keyword. This report gives you a range of information that allows you to drill down into the data behind your chosen keyword. For example, the Phrase Match report will provide you with all the keyword combinations that contain a given keyword. Alternatively, you can use the Related Keywords report to investigate and analyze semantically related keywords. You can play around with the filters to find high-volume or long-tail keywords that will generate relevant traffic.

SEMrush Keyword Analytics: Lesson Summary

In this lesson we saw that the Keywords Gap report helps you compare up to 5 different domains or competitor sites. A really useful benefit of this tool is that it allows you to see both the common and unique keywords for each site.

To enrich your keywords list you can jump straight into Keyword Analytics from the Keyword Gap report – simply click on a keyword you want to investigate further. Keyword Analytics is an extremely powerful tool that allows you to drill down into more detail. We recommend that you play around with the filters and really get to know how to use this tool.

It is crucial that you study the ‘Read Further' section in this lesson, as it contains more information needed to pass the exam. Remember to also look at related posts on the SEMrush blog, visit our Knowledge Base, and go through these reports yourself.