FREE online SMM courseSMM Fundamentals Course with Neal Schaffer

Social Media Marketing Course Contents

• Module 1. The Background for Your Social Media Marketing Strategy

  Get into the right mindset to benefit from this course. This module sets the stage for your developing social media marketing strategy.

  Key points of the module:

  • Changes in the Buyer's Journey

  • The Social Inside Digital

• Module 2. The Importance of Content to Social

  Creating a content plan is an important component of any social media marketing strategy.

  Key points of the module:

  • The Convergence of Information and Communication

  • Content is the Currency of Social Media

  • Treating Content as Manufacturing Process for Social

  • Ideas on How to Create a Content Plan for Social - The Concept of 'Content Buckets'

• Module 3. Understanding Social Platform Choices

  Different social platforms have different strategic advantages. In this module are some social media marketing tips.

  Key points of the module:

  • An Overview and Choosing the Best Social Media Channels

  • Social Media Audit

• Module 4. The Traditional Social Platforms

  Text-centric social platforms create unique opportunities. Develop a strategy with each platform.

  Key points of the module:

  • Blogging - Creating Audience-Centric Content and Promoting Your Content

  • Facebook - Understanding the Content Types and Profiles vs Pages vs Groups

  • LinkedIn - Understanding the Content Types (Blogging, Videos, etc.) and Profiles vs Groups vs Company Pages

  • Twitter - Generating Clicks = More Website Traffic and Engagement

Module 5. The Visual Social Platforms

This module guides you in understanding how to best leverage visual social platforms.

Key points of the module:

• An Introduction to Visual Social: How to Create a Visual Voice

• Instagram - Hashtags, Posts and Stories

• Pinterest - Pins, Boards, Group Boards and Engagement

• YouTube - Video Strategy for Search and Video Optimization and Insights

Module 6. Algorithms & Paid Social

Learn how social network algorithms work.

Key points of the module:

• Understanding How Social Network Algorithms Work

• Introduction to Paid Social

• Paid Social Targeting Options

Module 7. Digital Relationship Marketing

Learn how to build lasting relationships that benefit your brand.

Key points of the module:

• Why It's Time to Leverage the Other

• Employee Advocacy

• Influencer Marketing

• Social Selling

• Personal Branding

Module 8. Social Media Strategy & ROI

Learning to build your social media strategy is critical for your online success.

Key points of the module:

• The PDCA Approach to Social Media Strategy

• Creating Your Social Media Plan

• Measuring Your Social Media Results