
FREE online SMM courseSMM Fundamentals Course with Neal Schaffer
Take your brand awareness, engagement and following to the next level with this social media training course!
Social Media Marketing Course Contents
Module 1. The Background for Your Social Media Marketing Strategy
Get into the right mindset to benefit from this course. This module sets the stage for your developing social media marketing strategy.
Key points of the module:
Module 2. The Importance of Content to Social
Creating a content plan is an important component of any social media marketing strategy.
Module 3. Understanding Social Platform Choices
Different social platforms have different strategic advantages. In this module are some social media marketing tips.
Key points of the module:
Module 4. The Traditional Social Platforms
Text-centric social platforms create unique opportunities. Develop a strategy with each platform.
Module 5. The Visual Social Platforms
This module guides you in understanding how to best leverage visual social platforms.
Module 6. Algorithms & Paid Social
Learn how social network algorithms work.
Module 7. Digital Relationship Marketing
Learn how to build lasting relationships that benefit your brand.
Module 8. Social Media Strategy & ROI
Learning to build your social media strategy is critical for your online success.
27 lessons
27 video lessons created in cooperation with prominent industry expert Neal Schaffer
All SMM essentials in 4 hours
Learn all SMM essentials in just 4 hours. You'll encounter short video lessons, additional materials for self study, and quizzes
100% free
This course is 100% free. You can save your money for various SMM activities
Who is this course for?
Want to discover proven methodologies to grow your social strategy? Then no matter who you are — an SMM newbie, a digital marketing student, a go-to marketer, or even a business owner — this free course is a perfect fit for you. Complete it and you can take your social media marketing to the next level!
About the author
Neal Schaffer is a recognized leader who has helped businesses through their digital transformation of sales and marketing as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to a Grammy Award-Winning musician, Japanese exporters to niche startups and nonprofits, Neal has helped leading brands of all sizes reach their next level in social media marketing. Learn more about Neal at NealSchaffer.com.
Social media is a never-ending experiment, because the users, how they use it, and the functionality provided by social networks is always in flux. Marketers will always need to pivot and continually optimize.
Lesson structure
Video lessons
Watch easy-to-follow video lessons
Read further
Study the specially picked materials to dive deeper into the topic
Quiz
Test what you’ve learned
What to do after the course

Get certified by Semrush
Take and pass the accompanying exam.
You'll have an opportunity to prove your SMM mastery by taking the exam, which will be released together with the full version of the course.
Let’s get started!
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