Your browser is out of date. The site might not be displayed correctly. Please update your browser.

Semrush academy logo

Competitor Analysis with SEMrush Exam

Learned a lot from our Competitor Analysis Course? Test your competitive research skills in this free online exam, and, if successful, earn your certificate to prove and show off your knowledge.

100% free

This exam is absolutely free. You don’t have to pay a dime.

Test your skills

Assess your knowledge, identify your strengths, and find your weak spots

Unlimited attempts

Don’t be afraid of failure. You can retake the test as many times as you like

Show off your mastery

Pass the test and enrich your CV and LinkedIn profile with the earned certificate

What will you be tested on?

  • Lesson 1
    Intro to SEMrush's Competitive Research Toolkit

    You'll be asked about what competitor research is, why it's worth conducting, and how it can benefit your brand. You'll be also tested on the basic functionality of the SEMrush Competitive Research toolkit.

  • Lesson 2
    Build a Competitor Marketing Plan with SEMrush's Market Explorer

    You'll be questioned on the methods of finding your most relevant and direct competitors. Then, your knowledge of how to assess their strengths and vulnerabilities, and how to build a plan based on their marketing choices will be tested.

  • Lesson 3
    Benchmarking with Traffic Analytics and Market Explorer

    You will be asked about how to establish benchmarks for your brand based on your competitors, and how to interpret them. You will also need to answer questions on how to do bulk analysis as well as one-on-one competitor reviews.

  • Lesson 4
    Analyzing Competitor Traffic with Traffic Analytics and Market Explorer

    You'll be tested on how to define your competitors' top-performing pages and how to borrow their best practices from their lessons learned. You'll also be asked about how to audit their audiences and how to find the best channels to reach them.

  • Lesson 5
    Auditing Competitor Digital Strategies with the Competitive Research Toolkit

    There will be questions regarding the assessment of your competitors' strategies and performance across organic search, paid search, social media, and PR.

  • Lesson 6
    Finding Competitors with Market Explorer

    You'll be tested on how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who's competing with you in what channel.

  • Lesson 7
    Using SEMrush for Reporting

    You'll need to demonstrate your practical knowledge of the SEMrush Competitive Research toolkit to create your pitch decks, presentations, and reports, as well as to manage your projects and auto-generated reports effectively.

Who is this exam for?

If you’re a competitive analysis guru, or you’re just on your way to proficiency, take this exam to document or just check your level of knowledge.

Don’t feel enough prepared?

Take the accompanying Competitor Analysis Course with Navah Hopkins right away if you want a refresher on competitive market analysis! You’ll find all the information needed to help you get prepared and pass the exam there.

You might also like


SEMrush Advertising Toolkit Course

12 lessons2 hours

Learn how to use SEMrush PPC tools by watching video tutorials and get practical advice every PPC should know. Learn more.

Start learning

SEMrush Overview Course

3 lessons30 minutes

Get acquainted with SEMrush, learn about our analytics reports and project tools, and discover the benefits that integration with third-party services will bring in a series of video lessons. Learn more.

Start learning

Competitive Analysis and Keyword Research Course

8 lessons1 hour

Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with SEMrush tools. These steps are indispensable in building a winning SEO strategy. Learn more.

Start learning