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Content Marketing Fundamentals Exam

This free exam consists of 13 questions that will check your Content Marketing skills and verify how you have learned to enrich and promote your brand online. After passing the exam, you will be awarded an official certificate proving your expertise in content marketing essentials.

100% free

This exam is absolutely free. You don’t have to pay a dime.

Unlimited attempts

Don’t be afraid of failure. You can retake the exam as many times as you like.

Test your skills

Put your knowledge to the test, identify your strengths, and find your weak spots.

Show off your mastery

Pass the exam and enrich your CV and LinkedIn profile with a certificate of completion.

What will you be tested on?

  • Lesson 1
    What is Content Marketing?

    What are the basics of content marketing, its peculiarities, and purposes.

  • Lesson 2
    How to Implement Content Marketing in Your Business

    How to use creative content to promote products or services, as well as how to define the key players on any content marketing team.

  • Lesson 3
    Business Goals of Content Marketing

    What are content marketing objectives and what types of content fit best those business goals.

  • Lesson 4
    Competitor Research

    How to search for and identify your industry competitors so you can best optimize your content marketing strategy.

  • Lesson 5
    Audience Research

    How to identify your target audience so you can tailor your content campaigns to your demographic.

  • Lesson 6
    How to Audit Your Existing Content

    How to analyze your content quality and relevancy by using the SEMrush Content Audit tool.

  • Lesson 7
    Content Ideation

    How to come up with new content ideas that your target demographic with love.

  • Lesson 8
    Content Calendar

    How to create a content calendar, which is an essential piece of the puzzle for any business.

  • Lesson 9
    Content Creation

    How to create content that is focused on users' pain points and values.

  • Lesson 10
    Optimizing Your Content

    How to optimize your content for rankings.

  • Lesson 11
    Content Distribution

    How to develop a distribution approach that will get your content noticed.

  • Lesson 12
    How to Measure Content

    How to measure your content performance, so that you can determine whether your content marketing strategy was actually worth your while.

  • Lesson 13
    Advanced Content Tips

    How to repurpose and reuse existing content, how to make it more “linkable” and lead generating.

Who is this exam for?

Whether you’re already competent in content marketing, or you're just on your way to proficiency, take this exam to document or just check your level of knowledge.

Don’t feel enough prepared?

Take the accompanying Content Marketing Fundamentals Course with Ashley Segura right away if you want to hone your skills and learn how to use content to complement and promote your brand, or just brush up on certain topics! You’ll find all the information needed to help you get prepared and pass the exam there.