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PPC Fundamentals Exam

Try our free exam on PPC fundamentals. With 35 questions, it covers all aspects of PPC, from search and display advertising to strategy and budgeting. Earn your Semrush certification today!

100% free

This exam is absolutely free. You don’t have to pay a dime.

Test your skills

Put your knowledge to the test, identify your strengths, and find your weak spots.

Unlimited attempts

Don’t be afraid of failure. You can retake the exam as many times as you like.

Show off your mastery

Pass the exam and enrich your CV and LinkedIn profile with the earned certificate.

What will you be tested on?

  • Module 1
    PPC Overview

  • Module 2
    Strategy

    How to make a PPC strategy effective and establish conversions along the funnel

  • Module 3
    Search Advertising

    How to build keyword lists and set up a search campaign

  • Module 4
    Shopping Campaigns

    How to set up Merchant Center and launch a shopping campaign.

  • Module 5
    Display Advertising

    How to optimize a display campaign and what ad formats exist

  • Module 6
    Universal App Campaigns

    How to set up Universal App campaigns and what best practices can be used for better performance

  • Module 7
    Bidding and budgeting

    How to use Conversion Optimizer and analyze the value of a click.

  • Module 8
    Multi-Touch Conversions

    The role of the home page and how branded search campaigns and remarketing can be used.

Who is this exam for?

Whether you’re already competent in the PPC area, or you’re just on your way to proficiency - take this exam to document or just check your level of knowledge.

Don’t feel enough prepared?

Take our related PPC Fundamentals Course with Joel Bondorowsky right away if you want to build up your skills or brush up on certain topics! You’ll find all the information needed to help you get prepared and succeed in passing the exam there.

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Not your email? Contact us by academy-team@semrush.com

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PPC Fundamentals Course with Joel Bondorowsky

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Learn what it takes to become a confident pay-per-click specialist from field expert Joel Bondorowsky in a series of video lessons. Learn more.

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