SEO Fundamentals Exam
Test your SEO knowledge by taking this certification exam. Learn more.
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This series of free online SEO courses, delivered to you by renowned field expert Greg Gifford, will take you from beginner to confident SEO pro in a matter of hours. On your first step, you’ll learn search engine optimization essentials: crawling, indexing, and ranking principles, and link, technical, and on-page signals. Then, you’ll dive deeper into certain aspects of SEO: keyword research, backlink management, optimization for mobile devices and local searches.
SEO Fundamentals Course with Greg Gifford
31 lessons4 hours
Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Start learningKeyword Research Course with Greg Gifford
8 lessons1 hour
Learn how to conduct keyword research from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Start learningBacklink Management Course with Greg Gifford
7 lessons1 hour
Learn all about backlink management and link building from prominent industry expert Greg Gifford in a series of video lessons. Learn more.
Start learningMobile SEO Course with Greg Gifford
7 lessons1 hour
Take this course to start thinking mobile first and learn how to top the rankings in mobile searches — course professor Greg Gifford will teach you how! Learn more.
Start learningLocal SEO Course with Greg Gifford
10 lessons1 hour
Take this course to learn how and when to do local SEO to attract local customers to your business. Learn more.
Start learningSEO Fundamentals Exam
Test your SEO knowledge by taking this certification exam. Learn more.
Keyword Research Exam
Take this exam to check and document your knowledge of keyword research essentials. Learn more.
Backlink Management Exam
Test how good you are at backlink management and link building. Learn more.
Watch short, easy-to-digest videos full of actionable advice
Study the specially picked materials to dive deeper
Learn from the experience of SEO professionals
Test how you’ve grasped the materia
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
Search Engine Optimization (or SEO for short) is an exciting discipline that looks at how to make your online or digital content get seen by the people that matter most to your business. Many people think SEO is just about getting ranked on the first page of a Google search for your targeted keywords, but there’s a lot more to it, as you’ll discover in our SEO Learning Path.
Basically, the SEO Learning Path is a series of complementary SEO courses aimed at introducing you to the core principles involved in SEO.
This learning path’s objective is to equip you with a skill set that no other online course can offer. Each course delivers something different, starting with the basics of how search engines work, what indexing and ranking mean, and gradually building up the depth and technical difficulty to eventually learn about on-page and technical SEO, keyword research and how to build backlinks effectively.
If you’re interested in digital marketing and SEO, then this is the perfect place to start. Anyone can take these courses, you don’t need any prior experience or skills — just a desire to learn. This series of online courses can be especially useful if you’re new to digital marketing or hoping to kickstart a new career in SEO. If you’re already an established professional, you will still benefit from dipping into specific lessons within each course unit to brush up on or hone your skills.
If you’re passionate about digital marketing and SEO, then taking this series of courses offers you the opportunity to get certified. And because you’ll need to come back every year to renew your certificate, potential employers will see that you’re serious about keeping your skills super sharp and up to date.
Our SEO Learning Path has 5 courses, with over 50 individual lessons. We estimate that it takes around 8 hours of learning time in total. Because you’re free to go at your own pace and in your own time, ultimately, how long it takes you to complete the series is up to you.
No. We’ve put together this suite of courses as the materials complement each other and provide a solid foundation in SEO. You can, however, choose to take whichever course or courses you feel you would benefit most from. Each individual course comes with its own exam and certification so you won’t be penalized in any way for not completing all of them.
Not really, although we’d recommend taking the SEO Fundamentals Course first just to make sure you get a solid grounding in what SEO is about before moving on to other units.
The simple answer is: no. Once you’ve enrolled in any of the courses, your access won’t run out or expire. You have unlimited time and access to all the course materials so you can study at your own pace. Don’t have time this week? No problem. Just come back when it's convenient and pick up where you left off.
Yes. In fact, each course within this learning path has an accompanying exam. If you take and pass that exam, you’ll earn a certificate. So, the more courses you complete - and pass an exam for - the more certificates you’ll get to show off your achievements!
In order to get certified, you have to take the exam relevant to the course you’ve completed. Once you’ve passed the exam, you’ll receive a certificate. Then, all you have to do is share it on social media, and add it to your CV and LinkedIn profile to show off your SEO mastery.
As SEO is a continuously evolving area of expertise, skills can quickly become obsolete. This means that you’ll have to renew your certification every year in order to stay certified.
Getting a new certificate if your old one has expired is simple. All you have to do is retake the courses to make sure you’re up to date with the latest SEO techniques and material, and then retake the relevant exams. Once you successfully pass an exam, you’ll get a new certificate that is valid for another year.
Yes, all of the courses and lessons in this learning path are free.
Yes! We don’t charge you for taking the exams on this learning path.
Yes, it’s completely free to renew your certificate.
Semrush SEO Toolkit Course
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Learn how to boost your SEO with Semrush tools and get tips from practicing SEO experts in a series of free video lessons. Learn more.
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Get acquainted with Semrush, learn about our analytics reports and project tools, and discover the benefits that integration with third-party services will bring in a series of video lessons. Learn more.
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