Exclusive Digital Marketing Hands-On Experience Program

Empower students with premier industry knowledge through our self-study program. Modules cover SEO, Content Marketing, Social Media, Analytics, and include exclusive Semrush toolkit access.
Semrush For EducationSemrush For Education

Practical digital marketing course modules

Led by industry experts, these video modules tackle vital digital marketing components utilising Semrush tools.
Module 1


Keyword Research
On-page SEO
Technical SEO
Off-page SEO
Module 2

Content Marketing

SEO and Content Intersection
Strategy Formulation for Content
Content Marketing Measurement
Module 3

Social Media Marketing

Audience / Competitor Intelligence
Strategy Formulation for Social
Social Media Measurement
Module 4

Marketing Analytics

GA4 and Google Search Console Fundamentals
Competitor Analytics
Measuring Organic Search
Backlink Analytics

Exam and Certification

Students on the program will be required to complete the course modules and course examination. They can complete this examination at any time during their 12-week eligibility.

The exam will become accessible to students after all four course modules are completed.

The exam has 56 questions.

Students will have 1.5 hours to complete the exam.

Students need to score at least 75% to pass.

Students will have unlimited chances to pass within the access eligibility of the program (12 weeks of access).

Take a look at our Semrush for Education video to learn more

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