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Bright

Bright

Your specialist marketing agency
4.8

Cambridge, England, United Kingdom

1-9

2001

Open agency’s LinkedIn

With over 23 years of experience, we are leaders in the education marketing sector. Our mission is to help our clients make significant improvements to the way they recruit and market their organisation.

Our SEO service optimises websites and content to improve your ranking on search engines and boost organic website traffic to your site.

A big part of helping educational organisations grow is supporting them with increasing organic traffic to their websites. By providing SEO services that enhance our clients’ online presence, we can help them achieve long-term improvement in attracting prospective students and parents.

With our expertise in the education sector, we understand the unique challenges that schools, universities, and educational organisations face and have adapted our services accordingly.

Specialised Expertise

Bright specialises exclusively in the education sector. Our team of experts combines extensive knowledge of marketing strategies that get results with a deep understanding of educational environments. This specialised focus allows us to deliver tailored solutions that drive measurable results for our clients.

Customised SEO Strategies

We recognise that each educational institution is unique. Whether you are a small independent school, a large university, or an online learning platform, we develop customised SEO strategies that align with your specific goals and audience. Our approach ensures that your organisation stands out in the competitive educational landscape.

Proven Results

Our track record speaks for itself. Bright has helped hundreds of educational organisations improve website traffic, branding, and registrations. We achieve measurable results by focusing on not just the volume of traffic but also the quality of the traffic.

Choosing Bright as your SEO partner means investing in your educational organisation’s future success. Our commitment to excellence, personalised approach, and proven results make us the ideal choice for all your SEO requirements. Let us help you shine brighter in the digital world and reach your full potential.

Contact us today to learn more about our services and how we can support your organisation’s growth and success.

Budget per project
Any
Project duration
  • Any
Geographic focus
  • United Kingdom
Languages
  • English
  • French
Success stories

Challenge

Rightmove, the UK’s leading property portal, sought to develop a targeted marketing offering for the independent schools sector. Understanding these schools’ specific needs and challenges was crucial.

Solution

Bright leveraged its expertise in both education marketing and market research to provide Rightmove with valuable insights. We conducted a comprehensive research project, encompassing: - We interviewed representatives from independent schools to uncover their unique needs and preferences. - We identified ideal marketing products and services - We researched perceptions of relocators as a target audience. - We built a media strategy

Result

This case study exemplifies how Bright goes beyond traditional marketing solutions. We combine market research expertise with deep industry knowledge to create data-driven strategies and effective advertising campaigns. By collaborating with Bright, Rightmove was able to develop a targeted offering that resonates with independent schools, ultimately enhancing their marketing ROI.

Challenge

Bedford College Academies Trust (BCAT) was navigating a period of significant change. Understanding staff perceptions was crucial to ensuring a smooth transition and maintaining a positive work environment.

Solution

Bright Advertising partnered with BCAT to conduct a comprehensive brand perception research project. This project utilised two distinct surveys: Teacher Survey: Gauged the perspectives of BCAT’s teaching staff, capturing their experiences over the past five years, current sentiment, and hopes for the future. Support Staff Survey: Gathered insights from BCAT’s support staff, uncovering their unique perspectives on the Trust’s transformation and its impact on their work environment.

Result

This case study demonstrates the power of Bright Advertising’s brand perception research. By combining surveys and in-depth interviews, we deliver actionable insights that empower educational institutions like BCAT to make data-driven decisions, strengthen employer branding, and foster a thriving workplace culture.

Challenge

Little Bear’s Nursery noticed changing audience perceptions that had impacted their brand reach. They wanted to refresh their online presence to align their brand with their key audiences effectively. Little Bear’s Nursery’s website could have been more user-friendly and effectively communicated the nursery’s values and services. Additionally, the nursery had a limited social media presence and needed to be more actively engaged in SEO. As a result, the nursery struggled to attract new parents.

Solution

In addition to developing the new website, Bright also implemented a comprehensive managed marketing service for Little Bear’s Nursery. Bright developed a brand guide for Little Bear’s Nursery that helped to ensure that the nursery’s branding was consistent across all of its marketing materials. Our experience helped us to understand Little Bear’s Nursery goals and translate them into bespoke creative content. This refreshed look reflects their core values.

Result

Since launching the new website and implementing the managed marketing service, Little Bear’s Nursery has significantly increased organic website traffic and social media engagement. The nursery has also attracted a significant number of new unique inquiries and has seen positive enrolment growth.

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Agencies in Cambridge, England, United Kingdom