Carlfred Giles

Challenge

Grand Ma Lady Lue Tea Cakes, a locally beloved bakery offering handcrafted tea cakes inspired by a cherished family recipe, struggled to expand beyond its loyal customer base. Despite the exceptional quality of their baked goods, they faced low brand awareness, limited online visibility, and stagnant sales outside of holiday seasons. The owner wanted to position the business as a must-try dessert brand while attracting new wholesale opportunities and increasing direct-to-consumer sales.

Solution

Carlfred Radio Digital implemented a tailored marketing strategy to highlight the unique, nostalgic appeal of Grand Ma Lady Lue Tea Cakes and drive sales through a mix of traditional and digital marketing: Storytelling Radio Campaign: Created heartfelt radio ads that told the story of Grand Ma Lady Lue’s legacy and the tradition behind the tea cakes, connecting emotionally with listeners. Focused on the idea of “bringing a taste of home to every occasion,” targeting family-oriented audiences.

Result

45% Increase in Online Sales: The new website and targeted digital campaigns drove a 45% increase in online orders, especially from first-time customers. Top Choice for Local Partnerships: Partnering with coffee shops and gift shops boosted wholesale orders by 30%, helping the tea cakes reach new audiences. 60% Growth in Social Media Engagement: Social media followers grew by 60%, with high engagement on posts featuring the family story and behind-the-scenes baking content. Improved Brand

Challenge

Peach Cobbler Factory, known for its delicious cobblers, banana puddings, and sweet treats, was struggling to build awareness in a new market. Despite their unique menu offerings and growing brand recognition in other areas, their local store was not attracting enough foot traffic. The franchise needed to establish a strong online presence and drive community engagement while increasing sales during non-peak hours.

Solution

Carlfred Radio Digital designed a strategic plan to showcase Peach Cobbler Factory’s mouthwatering menu and build a loyal local following: Local Radio Campaign: Created a vibrant radio ad campaign featuring catchy jingles and testimonials about their famous cobblers and puddings. Targeted local listeners with specific promotions, such as “Buy One, Get One Half Off” deals during weekdays. Google Business Profile Optimization: Claimed and optimized their Google Business Profile with high-quality

Result

60% Increase in Foot Traffic: Within the first three months, foot traffic grew by 60%, especially during weekday afternoons and evenings. Top Google Search Ranking: Optimized Google Business Profile led to a top-three ranking for keywords like “dessert near me” and “cobblers in [city name],” driving significant new customer traffic. 35% Growth in Social Media Following: Social media followers increased by 35%, with posts regularly receiving high engagement, particularly video content showcasing

Challenge

Scotts Catfish, a well-established family business known for its fresh, local catfish and seafood, was facing increased competition in the local seafood market. Despite having a loyal customer base, they were struggling to attract new customers and leverage digital marketing effectively to grow their online and in-store sales. Additionally, they had limited visibility online, which made it difficult for new customers to find them through search engines.

Solution

To address these challenges, Carlfred Radio Digital crafted a comprehensive marketing strategy combining radio and digital channels. The solution included: Google Business Profile Optimization: We optimized their Google Business Profile to improve local SEO and increase visibility in search results, making it easier for potential customers to find them when searching for local seafood restaurants. Targeted Radio Advertising: A customized radio campaign was designed to highlight the family-owned

Result

The combination of these strategies delivered remarkable results for Scotts Catfish: 30% Increase in Foot Traffic: The radio campaign, combined with the improved local SEO from the Google Business Profile optimization, drove more people to their restaurant, resulting in a 30% increase in foot traffic within the first three months. Top Local Seafood Search Result: With the optimized Google Business Profile, Scotts Catfish became a top contender in local seafood restaurant searches, making them m