About ChangeMastr

Marketing is not about you and your products, it's about your clients and what they desire. To resonate with them, you need to understand their perspective. We help our clients to have meaningful conversations about perspective & desire through our "ChangeMastr's Journey". We position you as a guide, guru or trusted advisor, whose job it is to help your clients complete their hero's journey. We position your product or service as the "secret weapon" they need to complete their quest. The process has 7 steps: 1. Discovery of the hero's journey 2. Preparing the secret weapons 3. The enablement strategy 4. Meeting your heroes where they are 5. Telling great stories 6. Analyzing the data 7. Reflection & Improvement We use various tools to flesh out the details in every step. Step 1-3 Strategy phase - Market Analysis - Competitive Analysis - Trends & Keywords - Jobs-to-be-done Analysis - 80/20 Prioritization - Strategic Narrative development - Traffic & Content Strategy Steps 4 & 5 - Execution phase - Brand Development - Design - Website development - SEO - Content development & distribution - LinkedIn Lead Generation - Social Media Management - FB & LinkedIn Ads Steps 6 & 7 - Learning phase - Semrush Full Suite of Analytics - Reflection & Improvement We focus on professional services organizations.

Services

Content Marketing

SEO

Social Media Marketing

Web Development

Marketing Strategy

Industries

Languages

Geographic focus