Retail media - marketing and advertising websites

Retail Media is a leading company in the field of digital marketing, specializing in promoting websites and improving the online presence of businesses of all types. The company provides comprehensive services in the field of SEO (search engine optimization), managing advertising campaigns on Google (Google Ads) and social media such as Facebook, Instagram and LinkedIn, and building customized marketing strategies for each client.

One of the main areas of specialization of Retail Media is **SEO** - organic promotion of websites in search engines. Through advanced optimization, the company increases the visibility of the clients' websites in Google search results and promotes the most important keywords for the business. The promotion process includes keyword research, content optimization, site structure improvement, and building quality backlinks to increase domain authority and improve search engine rankings.

In addition, **Management of sponsored campaigns** on Google (PPC) is one of the main services offered by Retail Media. The company specializes in building focused campaigns on Google and social media, while targeting audiences according to interests, geography, demographic data and user behavior. The professional management of the campaigns includes ongoing monitoring, bid optimization and awareness improvement to ensure that the client receives the maximum value from the advertising investment.

In addition to organic promotion and sponsored campaigns, **improving the user experience (UX/UI)** is an integral part of Retail Media's services. The company understands that the browsing experience on the website directly affects the conversion rates and therefore focuses on creating convenient and intuitive interfaces for users. Improving the user experience improves the time spent on the website, decreases the abandonment rate, and ultimately contributes to increasing the sales and leads of the business.

Retail Media advocates an approach of close cooperation with its clients, while adapting personalized marketing solutions according to their business needs and goals. Each client receives a detailed monthly report that presents the performance of the website and campaigns, including insights and analyzes that allow the strategy to be improved according to the data.

Thanks to Retail Media's many years of experience and its skilled team of experts, the company manages to lead businesses to digital success and maximize the potential of their website and brand in the ever-changing digital world.