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Simple Search Marketing

Simple Search Marketing

Growing Your Business Should be Simple.
4.6

New Windsor, New York, United States

10-49

2015

Open agency’s LinkedIn

We are a woman-owned company with deep roots in Digital Strategy, Analytics, Search and Social. Our approach marries these highest converting digital channels together in a thoughtful, strategic way to drive brand awareness, engagement, and conversion. We are HIGHLY consultative and always responsive. Our team is made up of experts in their disciplines with an average length of experience of 10 years. With our experience in working with medium to large scale Healthcare, Technology, Consulting, Retail, Finance and Other companies, we truly bring a well rounded perspective on optimization for any prospective companies. Like a swiss army knife, but for SEO. Book a free consultation today to see how better SEO can propel your business!

“Having worked on both the agency and client side, I have a unique perspective on how Search can work – we focus on high impact initiatives aligned to what is most important to driving your business. One of my favorite clients taught me how to demonstrate the fruits of our SEO/PPC labor by focusing on identifying those sometimes-hard-to-find “shiny pennies” to communicate up and out throughout her organization.” – Mary Smucker-Priest, CEO

Budget per project
Starting from $5,000
Project duration
  • More than 6 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

Evenflo is a well-known brand of strollers, car seats and baby gear. It has relied for many years on its own brand to drive sales, but resellers and competitors are taking away a larger piece of Evenflo’s market share every year with non-brand SEO/PPC tactics. Issue: Poor Rankings on Non-Brand Search Queries; most Organic Traffic coming from branded terms; Soft Organic Revenue.

Solution

Working with key stakeholders at Evenflo to elevate the importance of SEO and train internal teams on how to be more forward thinking with SEO and using keyword intel in naming products, creating content, and organizing the website. Deep competitive dive to identify best target keywords for SEO and to reverse engineer how other sites are attaining visibility on high volume terms (structurally, via content, links, etc); Integrating recs in navigation, url naming, tagging, content optimizations

Result

Significant increase in organic traffic since our engagement began and implementations were made beginning in January 2021. Some great improvements in organic revenue AND non-brand keyword rankings + a 25% lift in organic purchases Y/Y.

Challenge

In early spring 2020, we partnered with this outdoor brand to develop and launch a multi-tiered website conversion strategy. We first worked with the team to gain a solid understanding of the company, its challenges and goals.

Solution

We focused all efforts on a lower funnel paid search & social strategy. We began by launching Google Shopping campaigns – a proven method of driving ecommerce conversions. At the same time, we launched product-based Facebook/Instagram ads focused on driving transactions.

Result

The outdoor brand experienced a 165% increase in website sessions (Y/Y) in the first month of our Search & Social program being in place. They experienced a 402% increase in the number of eCommerce transactions, and a 5-to-1 return on their investment in paid social advertising.

Our clients
New Windsor, New York, United States agency Simple Search Marketing helped Cognizant grow their business with SEO and digital marketing
New Windsor, New York, United States agency Simple Search Marketing helped Evenflo grow their business with SEO and digital marketing
New Windsor, New York, United States agency Simple Search Marketing helped Salsify grow their business with SEO and digital marketing
New Windsor, New York, United States agency Simple Search Marketing helped Panorays grow their business with SEO and digital marketing
New Windsor, New York, United States agency Simple Search Marketing helped Careforth grow their business with SEO and digital marketing
New Windsor, New York, United States agency Simple Search Marketing helped Dell Technologies grow their business with SEO and digital marketing
Our awards
New Windsor, New York, United States agency Simple Search Marketing wins 2024 Google Premier Partner award

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