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The Spectrum Group Online

The Spectrum Group Online

Make Marketing Decisions Driven by Data.
4.9

San Jose, California, United States

1-9

2011

Open agency’s LinkedIn

Named among the Top 15 Best San Jose SEO Firms and the 12 Best SEO Agencies on Expertise.com, Spectrum is a leader in the digital marketing landscape. Our numerous partnerships and certifications, including Google Partner, Bing Partner, Clutch Verified Agency, WPEngine Preferred Partner, and others reflect our commitment to excellence. Our professional designations mean that our clients benefit from the latest industry advancements, including AI. We're also proud digital marketing educators, sharing our knowledge and experience to empower businesses and individuals alike.

The Spectrum Advantage

Partnering with Spectrum means gaining a dedicated team of experts passionate about your success. We offer:

  • Data-Driven Decision Making: We equip you with the tools and insights to confidently make informed decisions across all marketing channels.
  • Strategic and Tactical Collaboration: We work hand-in-hand with you, providing transparent communication and unwavering integrity throughout our partnership.
  • Continuous Improvement: We adapt to the ever-changing market landscape, ensuring your digital marketing strategy remains effective and delivers lasting results.

Our Comprehensive Suite of Services

We cater to a diverse clientele, from local businesses to global brands, providing a wide range of digital marketing solutions:

  • Web Analytics: We ensure accurate conversion tracking, provide real-time dashboards, and deliver actionable insights for data-driven decision-making.
  • SEM (Search Engine Marketing): Our paid advertising campaigns on Google, Bing Ads, and social platforms drive brand awareness, increase sales, and generate high-quality leads.
  • SEO (Search Engine Optimization): We employ advanced techniques, such as schema markup, to boost organic visibility and drive targeted traffic to your website.
  • Content Strategy and Optimization: Our engaging content attracts and resonates with your audience, increasing website traffic and conversions.
  • WordPress Development: We create dynamic, accessible, and visually appealing websites that perform flawlessly across all devices.

Partner with Spectrum and experience the difference that a results-oriented, data-driven, and client-centric digital marketing agency can make for your organization. Get started with a free strategy call.

Client business size
Budget per project
Starting from $1,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • United States
Languages
  • English
  • Spanish
  • French
  • Italian
Success stories

Challenge

The website had a slow loading time using Google’s page speed insights despite implementing the usual optimization strategies like image optimization (resizing large photos) and minimizing the use of plug-ins. Some slow-loading pages were deindexed and were invisible in search results.

Solution

Google has repeatedly mentioned that fast (and secure) websites fare better in organic search (SEO) than those that do not. Site speed reflects how quickly a website responds to web requests. The project included site migration to a new server and speed optimization.

Result

After migrating to our dedicated WPEngine server and optimizing the site for speed, we achieved: * 84% improvement in full loading time * 42% improvement in speed index * 46% improvement in first contentful paint (FCP)

Challenge

The client was spending $20K monthly on ads with a negative ROU. We determined their analytics tracking was incorrectly configured, and key pieces of data were missing from KPI reports. Many Ad Groups used irrelevant keywords and generated bidding wars on poorly-performing search terms.

Solution

* Created a tighter correlation between keywords, ads & landing pages * Switched to CPA strategy * Reconfigured Analytics for accurate data tracking * Implemented robust, low-cost tracking system

Result

* Reduced customer acquisition costs from $90+ to $15 * Produced positive ROI within four months * Increased relevant, quality leads for their B2C and B2B audience * Revamped the website to match the customer journey

Challenge

A B2B SaaS client needed to optimize their Google Ads account to improve overall conversion performance and budget efficiency. This ongoing engagement focused on brand awareness and lead-generation campaigns.

Solution

We analyzed their eBook downloads and incorporated them into targeted campaigns to drive desired funnel engagement. We adjusted the conversion value of high-value lead forms so they were based on historical sales data and actual monetary values.

Result

Transitioning from an initial optimization project, we now actively manage the account. We achieved: * 33.2% increase in overall conversion rate * 47.9% increase in overall conversions * Conversion rate is now consistently performing at 5.7% * eBook download rate is consistently performing at 16%

Our clients
San Jose, California, United States agency The Spectrum Group Online helped Garratt Callahan grow their business with SEO and digital marketing
San Jose, California, United States agency The Spectrum Group Online helped Fedegari grow their business with SEO and digital marketing
San Jose, California, United States agency The Spectrum Group Online helped Berkeley Haas grow their business with SEO and digital marketing
Our awards
San Jose, California, United States agency The Spectrum Group Online wins Top Digital Marketing Agency award
San Jose, California, United States agency The Spectrum Group Online wins WP Engine Preferred award
San Jose, California, United States agency The Spectrum Group Online wins 2023 Microsoft Partner award
San Jose, California, United States agency The Spectrum Group Online wins Best SEO Agency award
San Jose, California, United States agency The Spectrum Group Online wins 2023 Google Partner award
San Jose, California, United States agency The Spectrum Group Online wins 2023 Semrush Certified Agency Partner award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Erika Montgomery
on
Jan 23, 2023

I have worked with the team at The Spectrum Group Online for many years now and they have built multiple outstanding websites for our clients. We've been extremely pleased with their responsiveness, attention to detail and getting the work done in a timely manner. The team is highly skilled and I can't say enough about what a great job they've done for our clients. I highly recommend them for any website or SEO work you need!

Kristin Long
on
Jan 19, 2023

Spectrum Group online is my go-to for anything SEO or SEM related. I value their expertise, their honesty, and their integrity. I recommend them at least weekly.

Show more reviews

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