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Tru Performance Inc

Tru Performance Inc

Empowering Organizations With Digital Innovations
4.8

Middletown, Delaware, United States

50-249

2017

Tru Performance is a global technology consulting and services company, supported by a team of over 125 associates across 5 locations worldwide. We empower more than 50 leading enterprises to become more innovative, agile, and competitive by providing and managing top-tier IT services and digital solutions. Our expertise spans a broad spectrum of dynamic industries, including Hi-tech, IT, Manufacturing, Real Estate, Banking & Financial Services, Insurance, Consumer Services, and Healthcare. We specialize in helping high-growth companies leverage technology to their advantage, ensuring they stay at the forefront of their respective markets.

Tru Performance is at the forefront of the future, bringing data-driven, personalized solutions to enterprises today with our award-winning creativity, digital engineering, and technology expertise. We collaborate with leading organizations to create customer-centric and future-ready managed IT services and digital solutions. Our approach combines experience design, data engineering, strategic marketing techniques, and advanced analytics. Our cross-functional teams, consisting of full-stack developers, application engineers, UI/UX designers, technologists, marketing specialists, consultants, and support executives, utilize the latest tools and accelerators to ensure our clients can move quickly and confidently in their respective markets. We are committed to helping high-growth companies leverage technology to their advantage, ensuring they stay at the forefront of innovation and competitiveness.

Have questions? We're here to help. Email us at sales@truperformance.us

Budget per project
$10,000 - 25,000
Project duration
  • More than 6 months
Geographic focus
  • United States
Languages
  • English
Success stories

Challenge

WinMagic were challenged by a lack of online visibility, which would not allow them to reach potential partners or customers through seminars or webinars. They wanted someone who could help them get back on track by fixing broken links and delivering great results with better SEO practices.

Solution

Tru Performance Team decided to put together an SEO strategy for them and then create new plans to increase visibility across search engines. Our solutions include: 1. Upgrading the Website 2. Technical SEO Implementation and Website Performance Optimization 3. Digital PR & Link Building

Result

The SEO implementation and website upgrading has helped WinMagic to achieve higher organic sessions and better visibility and now has better conversion rates than before. Email marketing and chatbot integration have helped the company increase its conversion rate to 48%.

Challenge

LAMINAR, a leading cyber security services provider was struggling with duplicate data, lead generation, and asset creation and also had issues with data quality. Along with that, they also faced difficulty in understanding the ROI from their campaigns.

Solution

To reach a wider audience and increase meaningful experiences, we created program templates for webinars and third-party events like one-click registrations, multi-registration webinars, and newsletter programs that would keep the contacts engaged along with A/B testing for emails and landing pages.

Result

We achieved the following results for LAMINAR: 1. Amplified Effective Lead Generation by 20%. 2. Successfully Setup Multi-Touch Attribution Model 3. Improved Lead Scoring Model 4. Amplified User Engagement from 7.8% to 55.4%

Challenge

NETGEAR had been selling exclusively through resale partners. But when Amazon bought eero, NETGEAR realized that to keep up with the competition they also need to create a direct channel for customers through their own website.

Solution

Tru Performance created a detailed e-commerce and digital transformation strategy focused on:​ 1. Customer Buyer Journey Analytics​ 2. Purchase Patterns, CRO & Attribution​ 3. Multi-channel Customer Acquisition Programs (paid, organic, email, SMS, in-app) + Cross-sell and Upsell​

Result

Drove 7x online sales growth and 120% campaign ROI through persona-based, multi-channel programs (web, SMS, email, in-app) focused on brand, value-prop, and CRO​ for NETGEAR.

Our clients
Middletown, Delaware, United States agency Tru Performance Inc helped LastPass grow their business with SEO and digital marketing
Middletown, Delaware, United States agency Tru Performance Inc helped NETGEAR grow their business with SEO and digital marketing
Middletown, Delaware, United States agency Tru Performance Inc helped FLUKE grow their business with SEO and digital marketing
Middletown, Delaware, United States agency Tru Performance Inc helped WinMagic grow their business with SEO and digital marketing
Middletown, Delaware, United States agency Tru Performance Inc helped FORTIVE grow their business with SEO and digital marketing
Middletown, Delaware, United States agency Tru Performance Inc helped Laminar grow their business with SEO and digital marketing
Our awards
Middletown, Delaware, United States agency Tru Performance Inc wins Best Digital Marketing Agencies - DesignRush award
Middletown, Delaware, United States agency Tru Performance Inc wins Top SEO Companies 2022 - Clutch award
Reviews

4.5

average rating based on Google reviews
Kaitlyn Kristyon
Apr 17, 2023

Their technology and business process expertise bridged the gap for us and enabled us to achieve outstanding value from our investments.

Glen Fosteron
Apr 17, 2023

They are a professional and knowledgeable team that provides tailored solutions that deliver transformative impact.

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