Yellow Marketing

Challenge

37GS Residences wanted to increase bookings of their luxury accommodation in London by implementing paid ads with a £2000 budget per month. The majority of the client's bookings came from booking.com and they wanted to promote themselves to increase bookings through their own efforts.

Solution

It was decided to initially run Facebook Ads and create engaging marketing videos and reels to promote the rooms and penthouses available, with the aim of expanding the campaign to LinkedIn Ads if successful.

Result

The Facebook Ads Campaign has become a staple of the marketing for the client - with the campaign resulting in a turnover of £181,885.05 from a £2,097 spend. As such, the campaign was run continuously with regular updates to video and messaging, whilst a LinkedIn Ads Campaign was also developed.

Challenge

Stinky Stuff Ltd had never done any real marketing before joining an agency to help boost traffic and sales through their e-commerce WordPress website. They wanted to utilise Google Ads specifically and had a budget of £250 a month initially, which was updated to £500 depending on success.

Solution

Google Shopping Ads was the initial choice to populate and promote a product feed. This was to be supported with a Google Search Campaign. As they had never run ads before - this was a trial for them to look into this as a potential staple of their marketing efforts.

Result

In month 1, Stinky Stuff's revenue from a £576.77 spend was £13,762.42 - resulting in a ROAS of 2,389.3% In month 2 - this increased further, with a spend of £525.38 resulting in £22,493.78 - a ROAS of 4281.43%