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Zero Company Performance Marketing
California, United States
Portland, Oregon, United States
Remote work
10-49
2001
We have served more than 2,500+ brands since 2001 promoting thousands of products and services resulting in purposeful results and millions in sales. We have expertise in multiple verticals from work focusing on Investment Management, SaaS, IT Services and Consulting, Pet Products and Supplies, eCommerce & CPG, Government Agency Programs and Local SMBs. From B2C and B2B, we drive millions of targeted visitors to our clients every month.
We love what we do. We love our clients. We know how precious your marketing dollars are.
We have an acronym that is at the heart of what we do -- B.L.I.S.S. That stands for Build Love Into Scalable Systems. It’s what we want our corporate gravity to center around.
We know our success can dramatically impact your business. In turn, this impacts your well-being, your happiness and your family’s well-being.
Ready for a different kind of agency experience to take your online advertising to the next level?
Zero Company’s advanced digital campaigns with predictive artificial intelligence and machine learning will put your message in front of the right people at the right time. We would love to show you some of our digital marketing B.L.I.S.S. as we do for all our existing clients.
Zero Company is an award-winning digital advertising agency specializing in PPC, SEO, Programmatic Advertising, YouTube Ads, Display and Paid Social Media Advertising. We are a Google, Microsoft, Facebook and Trade Desk Partner Agency.
$3,000
2019
54 months
Challenge
The existing traffic from Google Ads was not producing calls, which is the primary way a patient makes an appointment. The website was also not mobile-friendly and outdated.
Solution
We created a targeted PPC landing page, equipped with keywords, patient solutions, and compelling calls to action. Added a robust negative keyword list. Leveraged MOFU and BOFU keywords, A/B tested ad copy and explored ad extensions. We gradually increased ad spend to gain an advantage on Google.
Result
Conversions increased by 16x over time and cost per conversion decreased to 84% due in part to campaign optimization, A/B testing, and an increased monthly budget which allowed the doctor to stay aggressive on Google Ads.
$3,500
2016
15 months
Challenge
The firm lacked a strong CTA in its lead funnel and had little presence on search engines with some competitors even appearing on their keywords. Also, many of the keywords would take months of SEO work to appear in the top rankings. Month 1 KPIs: • Website Visitors: 662 • Leads Generated: 1-2/mo
Solution
We launched PPC campaigns immediately allowing the site to gain search presence while providing traffic to optimize the lead funnel. Aside from conversion rate optimization, SEO content, off-site social signals, link building, and other techniques were used to boost authority on target keywords.
Result
The results were steady and dramatic. Traffic increased and leads shot up. This massive return on investment helped the company to be acquired shortly after the growth took place. Month 15 KPIs: • Website Visitors: 13,425 • Leads Generated: 50
$657,000
2022
8 months
Challenge
Our pet client faced revenue setbacks due to limited financing options. Unsatisfactory PPC lead quality and excessive spending added to their challenges. Out of $96,215 spent in Nov '22, only $45,000 fueled actual leads and sales.
Solution
We eliminated ad cannibalization and waste by streamlining the account structure. Pausing unnecessary ad groups and campaigns, removing underperforming keywords, and combining campaigns reduced redundancies. We have also enhanced ads with our own optimized copy and captivating headlines.
Result
Our cost/conversion dropped 13% ($29 to $25). Conversions rose 33% the next month, saving $21,997 month-to-date. Seeing higher quality leads, lower cost/conversion ($23), and a manageable $55,000 budget (down $40,000). Achieving 10% more conversions than Nov '22, since Zero Company took over.
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