With so many things to work on during the search engine optimization process, it's easy to make a mistake. Here are some of the biggest SEO mistakes many people make. Fortunately, most of them are fixable.
1. Duplicate Content
Duplicate content is one of the most common problems of SEO and many are not even aware that their content is identical to other pages on the web. If search engines find this, one or more of the content pages are blocked as a result. You can use canonical URLs to indicate Google about its originality and even set up 301 redirects from the duplicate content pages to original content page if content is reused twice.
2. Failure to Optimization of Title Tags and Meta Tags
The title tag and meta description give the visitors a short “preview” of what the pages contain. If brands’ title tags are not optimized, then it creates confusion for search engines. There should be different title tags and meta descriptions for each of the pages of a site. These tags help in ranking on the SERP, and the description helps you stand out from the competition. Having a keyword at the beginning is crucial here.
3. Scarcity of Quality Content
Every company wants to have content on the website that matches with user’s query intent – quality content. If the quality is bad, then all SEO efforts are a waste. A smart content strategy is required. Also, keep your audience in mind while writing content make sure you write in the level and tone people understand. Additionally, it is important to update the content on a regular basis and keep it dynamic so that search engine spiders are busy crawling the site on a consistent basis. This will prompt high search engine rankings for sure!
4. Lack of XML Sitemap
Every SEO engineer should make it easy for search engines to browse through your site, crawl and index your pages. An XML sitemap is handy in this regard since it is a systematic file listing of all URLs on a website useful for crawling. Search engines then determine if the page should be crawled or indexed. The XML sitemap should be updated with changes consistently, too.
5. Absence of Mobile Optimized Site
Search engine searches are one of the biggest activities on mobile devices, and hence a mobile-friendly site with useful labels are good for users to search from. Mobile optimized sites add a good user experience across multiple platforms and devices.
6. Choice of Keywords Without Research
Many who claim to be SEO professionals don't really know how to optimize a site; they take the easy way out to promote keywords that are not at all useful for that particular site. Choice of appropriate keywords and their use throughout the content is important to attract search engine spiders. With wrong keywords, one is bound to miss valuable opportunities and instead gain useless traffic.
7. Building of Wrong Links
Building links for link building without strategy is useless to SEO. Building quality links for search engines will help in rankings. Also, it is useless to link to directories since they bring only low quality links. Links to trusted industry sites help in garnering quality links rather than getting 100 links from directories.
8. Use of a Flash Website
One of the biggest problems using flash-based websites is that these sites are not SEO friendly and almost unreadable to search engines. The web spiders can’t read or scour through the content within flash. There should be an HTML alternative and a mobile optimized site instead of a flash website for marketing promotions and as an online identity.
9. Restrictive Search Engine Use
Most SEOs fall in the trap of optimizing content and layout with Google only and usually ignore other search engines like Bing, Yahoo, etc. Focusing on Google does have benefits for the site but users on the other part of the world have different search engine preferences, too. If one wants to have a global reach, researching and optimizing the site for all search engines will result in maximum SEO benefits.
10. Use of Paid Links
Google updated its algorithm in recent times to Penguin and the strategy for paid links died that very day. Now search engines have started giving respect to quality links instead of paid links since they are naturally unique. Paying for links is now a direct violation to the search engine standings. Focusing on creating good to great content will help in garnering links naturally for all companies.