IFTTT (“If This, Then That”) is an app, available on desktop and mobile, that allows users to create “recipes” that link common, every day activities to social media, and there are a ton of ways you can use it as a small business. If you’re unfamiliar with the tool I recommend checking out this article to learn more details, or simply visiting the IFTTT website here.
Once you get a handle on IFTTT, you’ll realize that there are thousands of combinations of recipes, which is where this article comes into play. If you’re looking to stay organized and you need some good recipes, look no further.
10 IFTTT Recipes for Organization to Help Small Businesses Succeed
As you have probably already considered, using technology and social marketing is one of the best ways you can compete with larger businesses. IFTTT is a free app that allows small businesses with smaller staff and marketing budgets to excel in their social marketing efforts. One of the best things about IFTT is that the creative possibilities are endless. To get you going, below lists 10 IFTTT recipes that have already been used effectively in the professional space to help small businesses grow:
Get text notifications for new blog comments
One of the main things that business blogs often fail to pay attention to are comments on your blog. With comments coming in on so many social platforms every day, it is no wonder that these get neglected. Plus, blog platforms are often not set up to provide notifications in the same way that Facebook or Twitter do. Use IFTTT to get text notifications (with an RSS feed) of your new blog comments, so you never neglect another comment again.
Follow your blog competitors closely with text notifications
Following your competition is an important part of the game. You can use IFTTT to set up an RSS feed to get text messages every time your competitors post a new blog post that you subscribe to. This will allow you to see what they are writing about, and keep a leg up on what you want to write about next.
Set text reminders for events and appointments
Text messages are often the most important ways to receive data (you are probably getting that with a third example of text notifications). With IFTTT you can set text alerts for events and appointments in your Google or iOS calendar. This may be just what you need to better stay on top of things as your company grows and evolves.
Set email alerts for negative comments about your competitors on Twitter.
Just as you want to stay on top of what your competitors are writing on their blog, you may also want to be notified when they are being talked about negatively (after all, their weakness could very well end up being your strength). To set up this kind of recipe, you would use the Twitter “Advanced Search” feature – and scope out phrases such as “worst” or “bad” connected with your competitor’s name. You then can use Page2RSS to create a feed from this link on Twitter. When a negative comment according to your feed specs occurs, you will receive an email alert. This will allow you to reach out to your competition’s followers and offer to lend them better service.
Automatically generate a link to Facebook with a new blog post
IFTTT is all about saving time and being more effective. One of the things you probably do regularly (or should be doing regularly) is creating a Facebook post every time you write a new blog. IFTTT will allow you to automatically set up a generated Facebook post every time you publish a new blog post. Now the two tasks can seamlessly become one (Note: You can also use this same recipe for Twitter or LinkedIn if you find yourself regularly posting your blog updates there as well). This is a great option for e-commerce websites, which you can learn more about here.
Set new orders on your website to log to a Google doc spreadsheet
One of my favorite things about IFTTT is that it provides an easy way to stay organized. Set a recipe to keep log of every order made on your website to a Google doc. The days of entering data by hand to stay organized are in the past. This is a great feature if you do not have someone keeping track of this as regularly too, as it updates instantly upon purchase.
Create an automatic Google spreadsheet to save and sort your LinkedIn network
Similarly, you can also create a Google spreadsheet to keep a log of your LinkedIn network and your professional contacts, as well as demographic information associated with them.
As your company begins to expand, you’re going to want to make sure you have all of your contacts in one place so you can find new opportunities (and even recruit new employees). After all, it’s all about who you know, which is why utilizing LinkedIn is so crucial.
Keep track of Tweets on a Google spreadsheet
Why would you want to keep track of your Tweets? When you are trying to improve social marketing efforts, it is a good idea to look back on the kind of Tweets you are putting out, and what has been said over the past couple of weeks. By having Tweets log to a Google spreadsheet, you can more effectively search and keep record of this social platform to see what is working and what you need to improve upon in the future.
Never forget a birthday: Set reminders with IFTTT or automatically send birthday greetings
It may sound silly, but the days of forgetting birthdays of friends, clients, coworkers, and other important people are over. Company morale and culture is incredibly important and more and more millennials enter the workplace. Set reminders with IFTTT in any format that is best for you (text, email, etc.). You can also have birthday messages through a platform of your choosing be automatically generated and sent out if you do not have time to customize.
Backup iOS contacts to a Google spreadsheet
Similar to backing up your LinkedIn network (but even more important), or contacts on iOS probably represent a significant amount of clients and business contacts that you don’t want to lose. You can use IFTTT to back up your iOS contacts to a Google spreadsheet. You can also set it to update every time you enter a new contact, that way you never have to worry about losing all of your stored connections.
Some Extra Advice
As you can see from the diverse functions that IFTTT has to offer, there are so many different ways to use this app for your business. I have highlighted 10 of the most popular recipes that have been developed by users in order to show some of the many possibilities, but you can check out even more cool recipes here.
Let’s face it, we live in a busy world. If you are a small business without an exclusive online marketing department, you may be trying to manage a lot of social marketing tasks on a daily basis. This app basically allows you to set automatic actions for these basic daily tasks.
Before you start using this app I recommend that you write a list of daily social marketing tasks that you are already doing, and then a list of social marketing tasks you would be doing if you had the time. Now, not all of these will be able to be automatic (such as writing a blog post or other project that will take more time), but many of them are likely things that could be ran through this application in order to save you some time and effort.
Once you have brain stormed and figure out some effective tasks to let IFTTT handle, then start by adding a couple of recipes at a time to integrate in to your routine. I think you will be surprised how easy and helpful this app will be.
Apps like IFTTT are really helping small businesses with smaller marketing teams. This is a great way to keep up on all of your social media efforts, and sync important aspects of each platform that you use. Once you figure out what your business needs to be on top of social marketing efforts, the possibilities for IFTTT will feel endless.
Do you have experience creating recipes for IFTTT? Have you used any of the 10 we highlighted in this article? We would love to hear from you, so let us know in the comments section below.