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Shane Barker

11 Advanced Link Building Techniques For Future SEO

Shane Barker
11 Advanced Link Building Techniques For Future SEO

If you ask me about the core item needed for ranking a website, I would recommend link building. Search engine optimization (SEO) is now a master game of backlinks. If you play smartly, then you'll win higher rankings. If not, Google will use its latest algorithm update to slap you hard with penalties and throw you off of the initial SERP (search engine results page).

Over the past five years, Google has launched Panda, Penguin, Hummingbird, Pigeon, Pirate and other updates to establish better search rankings free from web spam. As a result, Google has stopped traditional link building tactics like bookmarking, directories, and article submissions dead in their tracks, but quality backlinks are still a key factor for search engine rankings.

Quality Backlinks = Relevancy + Trust + Authoritative Website

Link building can drastically improve your site search rankings with just the above formula. If you make links to relevant websites with good trust, value, and authority, then that link will be epic! First, let's look at each piece of this puzzle to help you better understand quality backlinks.

Relevancy

Relevancy

Source: Calculate Marketing

As the name suggests, your links should come from relevant websites. Whoever links to you and wherever you create links to should always be relevant to your niche industry. For example, if you're running a travel blog, then you should create links to travel-related websites only. It's critical that you make links and take notice of where you're linking visitors to for a ranking boost. Of course, you want your web business to survive and thrive, so make certain your created links are to other relevant resources.

Trust

Whenever you trust someone, then you'll be comfortable doing anything for them even when you're blindfolded. Human life depends on trust, and frankly so does Google. Rather than focusing entirely on creating millions of links, find ways to gain trust. I highly recommend you do this by regularly creating epic content on your website to attain a level of trust from followers or clients. You can also:

• Link to websites from .gov, .edu, and .org • Resource links from high-authority sites • Create links to websites with facts and resources

Trust

While I know it's not easy getting these links, pushing out killer content into the World Wide Web will help you dramatically. Once people start coming your way, they'll praise you with these quality backlinks. This is essential because recent Google research shows that soon website ranking will value trust more than any other SEO factor!

Authoritative Website

Larry Page and Sergey Brin, Google's founders, first suggested the concept of page rank to help determine a website's link popularity. Authoritative websites are those which have created a high-quality link profile and get backlinks through web pages rather than just one URL. Wikipedia is one of the best examples of authoritative websites. Other authoritative websites include CNN for news, ESPN for sports updates, CDC for health facts, etc.

If your goal is to start building an authority, then start focusing on publishing content which others haven't already shared but wish to learn about. Make your posts unique with facts and figures that add value to your content. You'll soon find that links from authoritative websites will trickle in and boost your overall link profile.

11 Advanced Link Building Techniques

Now that you're more well-versed in backlinks, you'll need to learn some of the latest and greatest tactics for getting these links. I've called it advanced link building techniques because the following are traditionally known only to SEO gurus. Below I'll give you the insider scoop on how to enhance your website's value and develop the quality backlinks you seek.

  1. Broken Link Building

Broken Link Building

When you help others, then they're more likely to return the favor. That's basically the concept behind the concept of broken link building. This technique involves finding the pages with broken links to your business on Google through keyword-related rightful queries. Then, you'll run the free broken link checker plug-in to discover all 404 broken links on respective pages. Once you find these broken links, you can create epic content that can be used to replace it and email the webmaster with the changeup request.

  1. Resource Links

Resources are the most common Internet places that people look to for learning or checking facts on anything. You'll need to create a resource of a niche topic that makes you entirely different on the web. For instance, if you're a SEO expert in link evaluation, you'd make resources full of link evaluation techniques, tools, how-to guides, and case studies. Next, you need to outreach your resources for people to share on their own websites. Once people start seeing your exemplary resources, they'll start giving you backlinks.

  1. Skyscraper Technique

Using the skyscraper technique is worth mentioning here because of its unique, straightforward approach and high success rate in SEO. The skyscraper technique simply involves finding a great linkable asset in your chosen niche and creating something better or more up-to-date. Then, you'll construct an email and shoot it to people who are already linking to the similar content for a fresh perspective. Brian Dean explains how this technique works very nicely.

  1. Natural Guest Blogging

Spamming is popular that can easily raise rankings, but I want to specifically place an emphasis on NATURAL guest blogging here. As you might know, Matt Cutts declared that guest blogging might harm your search engine ranking in early 2014 because people often misuse it for gaining link juice. However, if you do guest blogging for simply sharing information, then it could be the best and easiest way to drum up tons of traffic from social media. Read more on this great article about how guest posts can never be dead.

  1. Find Competitors' Common Backlinks

Backlinks

In today's cutthroat market, it's critical that you always stay one step ahead of your competitors. That's why I always recommend that you use SEMRush to find your competitors' common backlinks. After all, if they can make links there, then why can't you?

  1. Dead Backlink Recovery

When you migrate your domain or remove pages from your website, the result will ultimately be a slew of dead backlinks buried in cyberspace. In order to improve your ranking, you'll need to recover these dead backlinks by finding the 404 errors on the webmaster tool or Ahrefs. From there, you can redirect to healthy links to other valuable content pages on your site.

  1. Turn Mentions into Backlinks

Sometimes, other people will mention you or your company's brand name on their website without providing backlinks. In this situation, you should ask them to give you a link using your name or brand. I suggest using Google Alerts or Mention to find who has mentioned your name across the Internet and then outreach them with a really cool email they can't resist.

  1. Include Infographics

Who would choose to read through paragraphs of text when images and videos take considerably less time and brain power to digest? Exactly, no one. Visual content is much more attractive than textual content. Infographics are graphic depictions that clearly communicate information in a more enjoyable manner. Publishers who use infographics tend to get 12% average growth in web traffic. In fact, infographics generate 53 more likes than average posts on Facebook too. Create an alluring infographic and reach out to bloggers who love to share infographics for high-quality backlinks. You can simply generate an embed code and ask people to use it if they like it.

  1. Create Lists

Another great idea for link building is to create lists on your website for any information that is relevant to your niche. If you're in the health industry, you may want to publish lists detailing the "10 proven ways to lose weight" or "9 best core workouts." This article on the 100 SEO Experts to Follow is another prime example. It's human nature to enjoy reading information that comes in list format. So, begin crafting articles that list or provide simply steps to follow for generating more quality backlinks than normal posts.

  1. Product Outreach

If you're running a product company, then you should be using your product to start getting backlinks. Promote your website to expert reviewers in your industry and ask them to review your product for free in exchange for a detailed review post with backlinks. In particular, product outreach works spectacularly in the health industry for weight loss and muscle gainer products as well as the gadget industry for smartphones and computers. Approach an expert reviewer for free product reviews and ask for backlinks to your website.

  1. Give Cool Materials

Last but certainly not least, you can generate quality leads to your website by simply offering cool materials that outpace your competitors. It's a fact that people love to share free detailed and informational stuffs on their websites. Creating eBooks, guides, white papers, and how-to manuals are excellent ways to attract new web visitors and gain quality links in any industry.

Final Words

Overall, the above link building techniques can be used to boost your SERP site rankings with Google and improve your brand recognition with tons of new loyal social media followers. Use these tactics to stay 10 steps ahead of the latest Google spam-fighting updates and you'll also avoid costly penalties down the road. Let me know which backlink technique you enjoy most and would like to use in 2015 in the below comment section!

Shane Barker is a digital marketing consultant, named the #1 social media consultant in the US by PROskore Power Rankings. He has expertise in business development, online marketing and is an SEO specialist who has consulted with Fortune 500 companies, government agencies, and a number of A-list celebrities.

Comments

2000 symbols remain
Awesome link building strategies. I am going to get benefited by your post. I too love building links and enhancing my social media presence Semrush.com is a great tool that helped me a lot. Here are some do and don't for building backlinks http://www.mindxmaster.com/2016/12/link-building-techniques-in-seo.html. Great post!
Great list Jon! I’ve used/read about 90% of these but it’s great to have them all in one list. It makes it very for anyone to get started in link-building. I’ll be using this as part of my training for new SEO’s at my company! Once I get the time I’ll write a blog post and include a link to this for sure!
Regards,
Madhu
SEOExpert
Bernieshoot
Hi, Thank you for sharing your techniques. I have only one concern reagradint the PR rank. if I'm right google has stopped this concept in December 2014. So chekcing a PR is not relevant now. What would you recommand to check instead of the PR ?
Shane Barker
Bernieshoot
I'd recommend that you check the Domain Authority (DA) and Page Authority (PA) of a site . There is more information on DA and how it is calculated here --> https://moz.com/learn/seo/doma...
Jody Raines
Jody Raines
Appreciate the insights on building good links. The frustration sometimes is that despite best efforts, a competitor using black hat techniques can build links faster and outrank. Unless Google improves the algorithm to find these spammy links, the fight to improve using Google Best Practices is a longer road with lots of bumps and divots. I think having good links is important as part of a well rounded SEO campaign.
Shane Barker
Jody Raines
Hey, @jodyraines:disqus! It is frustrating when you do things "the right way" and follow Google's rules, and your competition is being "dirty" but winning the search game! My recommendations are to keep doing things on the up and up and it will pay off in the long run. Google has a big job monitoring over 1Billion websites, so some companies can stay under the radar and not get punished. I would also recommend that you drive traffic through other sources, so you don't have all your eggs in the Google basket. Traffic Diversification is key! ;)
Marius
Hi Shane,

Thank you for this nice article. I like you put together most if not all the major white hat link building techniques. Really love that.

On thing I want to make sure I've got well.

It is at the 2nd point; you suggest creating a Links/Resources pages on a website in a particular niche, full of extremely relevant and valuable resources (websites, articles) for that niche industry, and, after that, building links to that page, by outreaching it to other webmasters.

Is that correct?

Thank you

P.S.
Just downloaded your article as pdf on my pc :) Really liked it.
Shane Barker
Marius
Yes, you want to have a great resources page, and once people find it valuable then they share it with their followers and/or backlink to it. Outreach and sharing this page with others is the key. Don't wait for them to find you....you go find them! @disqus_dUdWKfRg7v:disqus
Equator Technologies
Nice link building techniques! I learned lot of things with this article
Shane Barker
Equator Technologies
That awesome guys! I'm glad you found the post valuable. @Equatortek:disqus
disqus_2dYBnU5uoK
Sorry but your tips are quite outdated and lack practical instructions of how to apply them in real life. It takes a lot more to build meaningful back links than simply looking up your competitors backlinks profile. Other sites (specially the good ones with high domain authority) don't "simply" link to your resource page because you ask them to. Creating great original content takes a lot more than simply copying successful idea used by someone else in the past and "improving" it. And I don't even mention guest blogging, that doesn't really work anymore by your own admission.
Beebee Bangkok Escort
Beebee Bangkok Escort
disqus_2dYBnU5uoK
yepp..
amazon.com has 149 million backlinks,my competitor has 60k.
with this "method" i need 60 years
funny post for a "professional" website ,but has zero impact in real life
Shane Barker
disqus_2dYBnU5uoK
Well thank you for coming to my guest blog post and giving me some constructive criticism. I'm sorry that you feel my techniques are outdated but I have used (and still use them) today and have had great success. If you have better techniques I would love for you to share with the group as I am sure we would love to hear what is working for you.
Paulo Ricardo
Paulo Ricardo
Excellent post!
Shane Barker
Paulo Ricardo
Thanks @disqus_2yMO3gTR3O:disqus!
Walford Guillaume
Walford Guillaume
Wow! Thanks Shane, I learned a lot!
Shane Barker
Walford Guillaume
That makes me smile @walfordguillaume:disqus
Q3 Technologies
Q3 Technologies
Great article and nice read! Q3 Tech (www.q3tech.com) employs most of the techniques listed above to create content and backlinks for its site.Experienced website analysts use freely available information scattered around the web in order to perform SEO for Q3.
Shane Barker
Q3 Technologies
Well it sounds like you guys are on the right track! #ContinuedSuccess
Mithu Hassan
Great post
Shane Barker
Mithu Hassan
Thanks @mithuhassan:disqus
WiseFreaks
Amazing Tips. Learned lot about links.
Shane Barker
WiseFreaks
That's awesome! @WiseFreaks:disqus
Ron Callari
Ron Callari
Great tips Shane - good job!
Shane Barker
Ron Callari
Thanks @ron_callari:disqus
Lore :)
Lore :)
Awesome tips Shane! Will use these techniques to my client's websites.

Been using technique #5 for years now and actually enjoying it. Through your competitors links, you can also tell what other strategies they're using. It's fun, discovering new links everyday is like mining a pot of gold. :)
Shane Barker
Lore :)
It is a great feeling when you find a great link building technique that works! #ILikeGold
Jason Quey
Great article Shane!

I agree, trust is a huge factor most forget.
Shane Barker
Jason Quey
Trust is so key! @jdquey:disqus
Alecsy Christensen
Great article Shane! I really enjoyed it! Thanks for sharing your insight :)
Shane Barker
Alecsy Christensen
The pleasure was all mine Alecsy!
jnurmi
jnurmi
Thanks for the post Shane, these are some great strategies.

The only reservations I have are around #10 (Product Outreach)... I would feel uneasy at this point doing anything in 'exchange' for a post or link. I would hate to have the 'free product' be misconstrued by Google as a form of payment. Maybe I'm missing something in the process however that justifies the method?
Shane Barker
jnurmi
Hey Jason,

I agree that if you contact a website and bluntly ask for a backlink that would be the wrong way to pursue the opportunity. So the idea is that if find a website that does reviews for similar products that you are looking to get reviewed (i.e. relevancy), it would only make sense that if they review your product they will backlink to you. The important part of the strategy is to not go to a site with your hand out (i.e. asking for a review), you need to give some value to the relationship. Explain what you can do for them (i.e. cross promotion of future blog posts, introducing them to a colleague that could help their business, etc). It needs to be genuine with the end game being to build a mutually beneficial relationship.
jnurmi
jnurmi
Shane Barker
Thanks for the clarification Shane! I enjoyed the article...
Shane Barker
jnurmi
I'm glad you enjoyed it Jason! Have a great rest of the week my friend.
Andrew Dennis
Andrew Dennis
Nice post Shane, there are some solid linking techniques outlined here.

However, I would suggest that directory link building can still be done effectively, and within Google's guidelines. Building links on useless, irrelevant directories that offer no human value is certainly dead. But finding trusted and relevant (either niche specific or local) directories can still be an effective link building tactic.

The key factor to consider when assessing a directory is would your target audience visit this directory and find it useful? If the answer is yes, you should absolutely have a link there.
Manoleto
Manoleto
Andrew Dennis
Yes. Directories are great, and there are lots of them, you just have to find the right ones.
Cendrine Marrouat
Cendrine Marrouat
Andrew Dennis
I like the idea of highly relevant directories! Good call!
Shane Barker
Andrew Dennis
Totally agree Andrew! As long as the directory is relevant it can still be a good link building strategy. The key is relevancy!
Shane Barker
Cendrine Marrouat
Thanks @cendrinemedia:disqus
Andrew Dennis
Andrew Dennis
Shane Barker
Agreed. For me, relevancy is the single most important factor in any link building strategy. If the relevancy isn't there, it's likely not a link worth building.
Shane Barker
Andrew Dennis
Relevancy is one of the first and most important things that Google looks for when it comes to search results.
sunil
Shane Barker
Yes, I think Niche Directories is good way to get backlinks
Shane Barker
sunil
Agreed @disqus_xc0HccIzKr:disqus !
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