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Ilyas Teker

12 Great Reasons to Use SEMrush to Supercharge Your Content Marketing

Ilyas Teker
 12 Great Reasons to Use SEMrush to Supercharge Your Content Marketing

Your competition is beating you really badly in the search results. So what are you planning to do about it? Have you conducted any research on your competitors? Have you analyzed their content marketing strategy, for example, and found out why they get so much more traffic than you? Well, clearly they are doing something right and you are lagging behind.

There are many great SEO tools that help you analyze the competition and come out with a more effective strategy to take them on. SEMrush is the tool that I like most. It is by far one of the most powerful SEO tools on the market.

About SEMrush

So what does SEMrush do and how does it help with your content marketing? Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

Uber in SEMrush

SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, big and small. Major companies such as Philips, Forbes, PayPal, Hyatt, etc. use this tool. SEMrush has a massive database of over 46 million domains and 120 million keywords. It tracks so many things, such as the organic position of a domain or landing URL on Google’s SERPs (search engine results pages), copies of AdWords ads and their positions, CPC ads, competitor analysis and so much more.SEMrush helps with your content marketing, and that is the most important thing it does. But before I tell you more about how the SEO tool does it, let us talk a bit about content marketing and why it is so important.

Why is Content Marketing Important?

Content marketing is a strategy used by internet marketers to create and distribute content effectively, in a way that is entertaining, helpful and informative to potential customers. Great content allows you to hold on to your visitors, capture leads, sell products and create a positive association with respect to your brand. 

Uber in SEMrush: Organic Search Positions

Here’s what a great content marketing strategy does for you

  1. It builds your own community of loyal customers who keep returning back.
  2. It makes you an authority in your niche.
  3. It helps you engage with your customers and get constant feedback.
  4. It generates quality content that does wonders for your SEO.
  5. It adds value to your business, and helps you stay competitive.

So, what does SEMrush do for you? How does it help with your content marketing? Let’s find out! 

12 Great Reasons to Use SEMrush for Content Marketing

Reason #1: More Effective Keyword Research

Your keyword strategy should be the bedrock of your content marketing plans. Keywords are how your customers will find you. What SEMrush does is to identify the keyword phrases that are likely to get you the most search traffic. SEMrush arms you with an amazing amount of SEO intelligence and helps you with your keyword optimization and content strategy.

Organic Search Positions for Uber

SEMrush helps you discover the different keyword variations that are associated with a particular root word. This will allow you to get a much better understanding of how people actually search online. So this takes the guess out of the game and helps you to identify user behavior much faster.

You can see the average number of searches for each keyword phrase per month on SEMrush. You will be able to see the competition for them, the average prices of a click on a PPC ad (AdWords), how many pages Google has for the search query, and the top ranking sites on Google for any keyword search query.

Reason #2:  Comparative Competitive Intelligence

Before analyzing how well your competitors are doing and what they are doing right, it is important that you should first arrive at a better understanding of what you are doing yourself. When you enter your web address on the SEMrush tool, you will see an overview screen, which tells you all you need to know about the traffic that you are getting, whether it is paid or organic. You can see if your traffic is getting better or worse, and how you are ranking on Google, on a real time basis. SEMrush sends monthly SEO reports in PDF that leave you in no doubt at all about your speed of progress and traffic growth over the last 12 to 24 months. Be sure to monitor your dashboard every week and keep a close watch on your progress. 

Competitors SEO Over Time in SEMrush

Reason #3: Analyze and Strategize

There are tens of millions of blogs out there, many of which are not much different from your own. So, it is very important to watch out for the competition and find out exactly how they are doing. SEMrush allows you to get a deeper look at your competitors as well as at the keywords that they get most of their traffic for. Once you know the keywords that are used by your competitors with the greatest effect, the next step is to make them a part of your own content marketing efforts. Develop content that targets these search terms. SEMrush allows you to build a very successful content marketing strategy that is based on understanding your competition and targeting the traffic that they get for their best keywords. 

Reason #4: Identify New Keyword Opportunities

SEMrush is a great tool for brainstorming for new keyword ideas. For example, if you click on a keyword “content marketing” on SEMrush, many more keywords will be displayed that are relevant to it, such as “effective content marketing,” “content marketing case studies,” “content marketing success” and so on.  Every time you click on one of these keywords, you'll see new related keywords. This allows you to identify more and better keywords for your content creation.

Lyft and Uber in SEMrush

Reason #5: Track Your Past and Current Rankings

With SEMrush, you can track your current and past rankings very easily. You can see the progressing (or regression) of your rankings on Google over a period of time, so that you can identify what worked and what didn’t. Perhaps there was a blog post that you wrote 12 months ago that led to a surge in your rankings. Why not use the same strategy that was used to write the blog post that got you so much success? Look for similar topics, keywords and try a similar style or writing.

Reason #6: Analyze Your Competitor's Competition

SEMrush does more than just help you analyze your competitors. It allows you to analyze your competitor’s competitors. Basically, it finds out all websites that are ranking well for similar keywords and gives you an exact estimate of the amount of traffic received for the top 20 keywords used by each of these sites. This would give you a very good understanding of their traffic levels and formulate a strategy that takes this into consideration.

Competitor Map in SEMrush

Reason #7: Don't Lose Out on Your Existing Traffic

Even as SEMrush helps you get new traffic, it gives you the tools to make sure that you don’t end up losing your existing traffic. Looking after your existing traffic is absolutely essential. You may rank highly for a while because of the new traffic that is coming in, but if you start losing your existing traffic, you won’t stay there for long.

With SEMrush, you can choose what you want to track (your domain), the location for which you want to track your keyword positions for, compare the results with those of your competitors, connect to Google Analytics or Google Search Console to get the additional information you need and add keywords to be tracked. The tool allows you to add 20 top keywords to be tracked from a text file or from the information that you retrieve from Google Analytics or Google Search Console.

Reason #8: Find Better Advertising Opportunities

One of the best ways to make money online is to display ads on your blog and to look for other advertising opportunities. There are a number of businesses that pay a lot of money for traffic generated through Google AdWords. However, AdWords can be really expensive for competitive keywords.

A great way to monetize your own blog or website is to reach out to these companies to display their ads on your site or to join their affiliate programs. To become a successful affiliate marketer, you must, first and foremost, create great content. You cannot make money from affiliate marketing without creating content that is informative, interesting and helpful to your readers.

SEMrush plays a vital role here. It looks at the keywords for which you are trying to rank your website or blog and identifies the various businesses on the internet that are paying for pay-per-click ads that are based on these keywords. SEMrush then displays these keywords in a user-friendly chart and connects to the businesses using them. So you will know which company to reach out to while looking for great advertising opportunities.

Uber SEMrush

Reason #9: Find Advertising Opportunities Before Your Competitors Do

This follows up on the point made earlier. SEMrush not only helps you find the best advertising opportunities for your business, it helps you find them faster than your competitors. Here’s what SEMrush allows you to find out about the businesses that you want to advertise on your website.

  • Domains that are paying for the traffic
  • Common keywords they are bidding for, which your website or blog happens to rank for
  • Keywords targeted by their ads
  • Traffic generated by their ads
  • Cost of driving the traffic through these ads

Once you have this information with you, you will be in a better position to convince these businesses why advertising on your website – which ranks for the keyword that they are trying to target – makes so much sense instead of spending it all on AdWords.

Reason #10: Create an Effective Guest Blogging Strategy

Guest blogging is one of the most effective content marketing strategies that will get you great results every time. There are a number of websites that accept guest posts, there are so many of them that identifying the best blogs to carry your guest posts is not easy. 

This is where SEMrush comes in. With SEMrush, you can do your research on a website or a blog where you are considering guest blogging and find out about its strengths and weaknesses. So you will be in a position to know better if guest blogging on these sites would be beneficial to you or not.

Google Search: Uber

Reason #11: Handle Panda Updates Better

A number of websites were hit very badly by Google updates such as Panda when they first came out. If you are not careful, you can get hit, too. Panda updates are essentially content filters to the Google algorithm. They weed out any duplicated content or poorly written content with a lot of keyword stuffing and so on. SEMrush performs site audits of your website and identifies things that can get you hit by Panda. So, you can make changes accordingly and make sure that all the loopholes are addressed. 

Reason #12: Performs Backlink Analysis

The objective of any content marketing strategy is to ultimately get more inbound links to the content. Links are the currency of the internet. As a content marketer, you must have a link building strategy in place. With SEMrush, you can find out where your competitors are getting their backlinks from and the total number of backlinks they have. You can then use this information to design a more effective backlink strategy for yourself.

SEMrush uses a pie chart to display the backlinks and divides them into dofollow and nofollow links so that you can see how many high quality links any website has, including your own. 

Backlink Profile for Uber

Wrap Up

I have just given you 12 great reasons why you should consider using SEMrush to create a more effective content marketing strategy. Whether you are an internet marketer, an online business owner or a blogger, you will find SEMrush critical to your plans as it identifies the keywords used by your competitors that get them the most traffic and identify better advertising opportunities. Further, SEMrush performs comprehensive SEO audits to protect you from Google algorithms, and helps you create a much better link building strategy.

Ilyas Teker is currently SEO Director for iProspect Chicago, a search agency with 78 offices in 45 countries.
Alongside his seminars on online marketing, Ilyas writes articles for several popular websites, and consults Fortune 100 companies on their SEO strategies. He is also a board member of DeepCrawl company.

Comments

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VOLKAN YILMAZ
very good article. thank you. I liked the part of section "competitors"
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