22 Cliches That Will Make You Look Smart

Hello dear SEMrush Blog readers!

Most of you have already participated in our #Semrushchat or at least have heard about it. Olga Andrienko and me have been the #Semrushchat hosts for a year and a half, so I can say that we are Twitter Chat veterans by now. We saw thousands of tweets — smart, funny, helpful, ordinary, outstanding, long and short. And then we saw them again, and again, and again...

So for today we created a list of most common Twitter Chat phrases. At first glance, these phrases may appear evident or too trite to you. You could even play bingo with them — or, you can use them to rock any Twitter chat you take part in! The tweets below always gain the greatest amount of shares and likes.

They might be cliches, but they have proven to be the real words of marketing wisdom.

Try them out! :)

1. Know your audience!
2. Use your brain!
3. Mobile first!
4. Content is the king!
5. Distribution is the queen!
6. SEO is not dead
7. Test! Test! Test!
8. Quality over quantity
9. Use common sense!
10. Build relations not links!
11. It’s all about UX now
12. Depends on your goals
13. Create a content calendar!
14. Write for people not for search engines!
15. Not all <...> are created equal!
16. Provide value!
17. Optimize for fat fingers
18. Make it user-friendly
19. Optimize every piece of your content
20. Use Schema!
21. Listen! (to your audience)
22. Tools: brain, pen, paper and coffee

Hope this list was helpful and made you smile while reading! If you have something to add please feel free to leave your comments.