Facebook advertising is an awesome marketing investment for small business exposure… but only if it’s done the right way. Too often companies throw together social media ads that spam rather than engage. And that’s why conversions are low. So in order to gain the results you want with your Facebook efforts, the right strategies have to be implemented.
These 3 Facebook advertising hacks will help take your social media marketing to the next level - and bring in the right customers!
1 - Unique Image
When it comes to your ad, you definitely want to use an image that gets the viewer’s attention. The image should be out of the ordinary. It’s important for marketers to note that people go on Facebook for entertainment purposes, not to be advertised to. So you want an image that stands out and provides something of interest.
The goal is to get people to want to stop scrolling through their newsfeed and really look at your ad. So if you’re a dentist, avoid showing a smiling family or couple for your ad. Go beyond what’s expected and done by other dentists in the field. Here’s an awesome example:
2 - Use New Ad Formats
Whenever Facebook comes out with a new ad format, use it early and use it often. These tend to do really well, especially in the beginning. People are usually intrigued by Facebook’s new ad formats because they’re different. So instead of waiting to see how they do, utilize them from the get go and test the formats out yourself. That tends to have better results.
Also, if you wait until a new format has already been tested, your ad can get stale and it might not get the performance that it would have if you originally used the format right away. One of our favorite examples of this is Facebook’s carousel ads.
3 - Landing Pages
Have a landing page that reflects your Facebook ad and essentially matches it to a tee. This is super beneficial for several reasons. To begin, when a customer clicks on a Facebook ad, they don’t want to have to sift through any information to find what the ad covered. Landing pages avoid this because they’re very targeted and to the point. They avoid what people dread - bombarded with abundant information on stuff they don’t care about.
Landing pages encourage the visitor to convert more than a generic website page does due to the specific message crafted on it. They’re easier to navigate, pinpoint the exact service or product mentioned in the ad, and have super clear CTAs (call to action). If you still aren’t convinced, check out why landing pages convert way more traffic than websites.
If you have any questions on how to get started with your Facebook ads or optimize them for killer results, contact our team or comment below!