Everyone knows that backlinks can help build up the authority of your website. However, knowing where to target your backlink efforts is half the battle. You will not be doing yourself any good if you aren’t linking to relative websites. When search engines review the authority of a page, it is no longer just about the quantity of backlinks. It is also about the quality. Any search engine will show more authority for a page that has a few high authority backlinks as opposed to a page that has many backlinks to low quality sites. How do you know who or where to find these backlink destinations? You guessed it, through competitive analysis!
Multiple reports and tools in SEMrush will help us with finding these target websites. One way is through the Keyword Overview report. Let's say you have created some sort of content for something like drum sticks. So, generally you would want to find the most popular places that people are talking about drum sticks. If we type in “drum sticks” in SEMrush, we will then be brought to the Keyword Overview page for the keyword “drum sticks.” SEMrush will then display who is ranking for this keyword in the top 100 positions. This list will be broken into intervals of 20 for you to sort through and find relative domains that could serve as potential link prospects.
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After sifting through this list of domains, we can then choose a proper website to contact and see if you can work on some sort of mutually beneficial partnership to share your content or simply ask if they would be interested in sharing your content. If the content is actually useful and relative to your audience, most people should not have a problem sharing it.
Another useful report would be the Backlinks reports. Reviewing where others are receiving backlinks from will also help you find other potential suitors. The best way to start would be to enter your competitor into the search bar and navigate to the Backlinks Referring Domains report.
This will tell you exactly who is linking to your competitor. Sorted by the amount of backlinks, you will find who is providing the most links to your competitor. This can reveal certain relationships such as partner websites or affiliate companies. Depending on what kind of relationship the backlink is showing you may want to go to that backlink’s competitor and reach out to them about a possible partnership.
Since they see that their competitor is working with your competitor, a relationship could be created there. However, there may be certain domains in this list of backlinks that you want to contact as well. Just because your competitor has links to these domains does not necessarily mean that they will not link to you too. Remember, the most important thing here is content. Domains are more willing to share your content if it is actually relevant to what they do and if it would benefit their audience to expose it to them.
You may have come to a point where you saw that a certain landing page of your competitor’s is doing very well. By using the Organic Pages report, you can then further break down your competitor’s landing pages and see how much of their estimated is traffic is coming from that landing page.
This will assist you with structuring your content as well. If you see a strong piece of content from your competitor you may want to follow some of the same aspects. However, in this Pages report, you can then hover over the info column for each landing page to reveal their individual backlinks. This will tell you who is linking to this exact landing page you have selected. This can help when determining what pieces of content particular domains like to provide links for.
Through these various forms of competitive research, you can find the data you are looking for to make sure you are targeting the right domains. By analyzing what content these domains have already linked to and what others have done, you can then formulate a game plan to get your content in front of the right people so that others can see your work.
Do you have another way of finding this information in SEMrush? Have you had any success using any of these reports? Please let us know in the comments below!
If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at [email protected]. You can also contact us on Twitter by using the #semrushcare hashtag.