Blogging helps build value proposition for your visitors. This could be through an infographic, blog post or newsletter.
To make blogging activities work more for you (from brainstorming content ideas to capturing email subscribers), bloggers should use tools to get things done easily and effectively.
In this post, I’d like to share a few WordPress plugins worth installing on your blog to help you become a more effective blogger.
4 Effective WordPress Plugins
Qeryz is a micro-survey tool that can help you in your online marketing activities, such as:
- Brainstorming ideas for your future blog posts (the tool will help you understand which topics/themes your audience would want to see/read on your blog).
- Identify demographics you can target for your blogging works (age, gender, location, etc.).
- Earn trust from your existing visitors/customers since you allow people to participate in your content ideation process.
- Provides insights on which features of your product you can improve to make it more useful to your customers (these insights could also be added to your CRO planning).
Gathering this type of data is easy if it there’s a platform where you can view all the information you’re looking for. Qeryz has its own platform for data gathering (see the example below).
The money is on the list. This statement has been used to emphasize the value of building your own email list since the day you started publishing posts on your blog.
Email list building can help you in many ways. You can:
- Capture and engage new subscribers, and give them premium/exclusive content (blog post, free product, tips, etc.).
- Build a solid community for your brand (especially if you want to be known as an influencer in your industry).
- Get leads for your services or potential customers for your products. Since they are already familiar with your brand, they’ll be more likely to perform any actions for your brand (e.g. clicking the purchase link in your newsletter).
ManyContacts can help you build your email list by capturing emails from your visitors (both new and existing). Just simply install the plugin to your WordPress blog, add some calls to action, choose the colors to fit to your WordPress theme, and then launch it on your blog.
The platform of ManyContacts will look something like this. It will give you insights on the following set of data:
- Contacts (emails captured); and
- Conversion rate.
You can also choose the data range to see information in a specific time period. It also has a feature that allows you to export the names and emails of your subscribers.
Q2W3 Fixed Widget
One of the easiest methods to get email subscribers is to apply a specific widget (either left or right sidebar) on your blog. Q2W3 Fixed Widget allows you to affix a sticky widget, which will catch your readers’ attention even if he/she scrolls down to the bottom of the page.
You can also use this plugin for other branding purposes, such as:
- Obtaining additional social followers using social plugins so people can easily follow profiles.
- Featuring images linking to popular resources/content to get more traction for those pages through additional social shares from new visitors and fresh links from bloggers/researchers.
Yet Another Related Posts Plugin
Internal linking is a very important aspect in search marketing, which is an activity of linking your related pages to one another to increase their authorities and improve their ranking potentials in search results.
Yet Another Related Posts Plugin can help you add images with byline links pointing to your related blog posts, which will help you focus on other sides of your blogging such as:
- Content ideation;
- Content promotion; and
- Community participation (to share your blog posts on community threads or forums).
There are many other plugins you can install on your blog. You can check out this post on the best WordPress plugins by blogging experts.
What are some of your favorite WordPress plugins? Let us know in the comments.